Lesson 1: Graphics Design PDF

Lesson 1 : GRAPHICS DESIGN What is Design? Design: Defined  Graphic design is the visual organization of elements into composition in order to transmit a message non-verbally so that it can be easily understood regardless of language and/or culture.  This organization of ideas an...

Lesson 1 : GRAPHICS DESIGN What is Design? Design: Defined  Graphic design is the visual organization of elements into composition in order to transmit a message non-verbally so that it can be easily understood regardless of language and/or culture.  This organization of ideas and elements is planned; nothing is accidental or random. Design: Defined  As a matter of fact to understand the meaning of Design we can use the synonym “plan”:  To design means to plan, to organize.  Design is the opposite of by chance.  In all the disciplines people plan something, designer plan the arrangement of the elements to form a visual representation of the idea they wish to communicate. It’s time to Get Organized 1986. Poster. John Kuchera. Art Director and Designer: Hutchins/Y&R  The design process involves seeking visual solutions to problems.  However there are no predetermined correct answers to the problems.  Infinite variations are acceptable. In some way “there are no rules”.  However, saying no rules doesn’t mean that all design are visually working. Content: What do you want to communicate? Form: How are you going to communicate it? 3 Stages Involving Composition Creation  Thinking  Looking  Doing Thinking  What is the desired result?  What is your vision of the project, what is the client’s vision, and how do you combine the two?  What media will be used to show your message or composition?  When is the deadline for the project? Looking  Where will you get the inspiration for your composition?  Will you use a historical approach, or use a modern style?  What methods will you use to realize your project? Doing  the actual arranging of elements.  The experimentation with variations and choices. Having a talent isn’t worth much unless you know what to do with it Poster for the School of Visual Arts. 1978. Designer: Tony Palladino. Where can you find Graphics Design?  It can be found everywhere and anywhere, our homes, streets, restaurants, highways etc.  Can you list the most obvious examples of graphic design? From 2 Dimension to 3 Dimensions, from static to interactive From 2 Dimension to 3 Dimensions, from static to interactive Graphic Design is everywhere… Is Graphic Design a Decoration?  …every design has a mission, a purpose i.e. to inform, to sell, to educate, to persuade, to encourage a dialogue, to change habits…  Let’s do a Visual Quiz… look at some communication pieces and tell me what they are trying to do. What are the messages from these advertisement? What is the message from this ad? What is the message from this Ad? What is the message from this Ad? What is the message from this Ad? Why these design styles are different? Why these design styles are different? How do these typography treatments affecting the design work? What are the different feeling of these layout design? Why do designers need to understand the different styles of illustration? Why do designers need to understand the different styles of illustration? Why digital illustrations are important nowadays? Are these different design formats more attractive than A4 sheets of paper? What are these different materials trying to express in design? Why logos are important to companies? Can newspaper designs be more interesting for readers? Are these newspaper design more interesting for readers? Why? Are these newspaper design more interesting for readers? Why? Are these newspaper design more interesting for readers? Why? Will you tend to pick up these packaging in the stores? Why? What impact will a good piece of photo create? Why are TV commercials part of graphic design? Why are animation getting more important in design? So what is Graphic Design?  Design is transitioning from a craft to a profession, from individual tasks to collaborative projects. By bringing specialized skills to passionate teams, designers can influence the way the world works.  Design is directed towards human beings. To design is to solve human problems by identifying them and executing the best solution  Good design is the most important way to differentiate ourselves from our competitors So what do Graphic Designer do?  They conceive, plan, and execute a design that communicates a direct message to a specific audience (Target)  Graphic designers develop images to represent the ideas their clients want to communicate.