Design Elements and Principles for Presentations - PDF

Design Principles for Presentation Materials QMT324E Multimedia Authoring Dr. Norsafinar Rahim 2024/2025 Course Objectives 1 Identify Design 2 Apply Design Elements Principles Learn to recognize key Understand how to visual components in implement effe...

Design Principles for Presentation Materials QMT324E Multimedia Authoring Dr. Norsafinar Rahim 2024/2025 Course Objectives 1 Identify Design 2 Apply Design Elements Principles Learn to recognize key Understand how to visual components in implement effective presentations. design strategies. Graphic Design Fundamentals Visual Arrangement Screen Layout Create pleasing layouts for Optimize placement of any information. elements on screen. Icon/Symbol Design Color Scheme Craft clear and meaningful Choose harmonious and visual symbols. effective color combinations. Information Design Arrangement Integration Organize information in a useful and meaningful form. Combine information design with graphic design for Focus on clarity, conciseness, and significance. pleasing and meaningful presentations. Visual Design Goals Ensure Legibility Make all elements easily readable and understandable. Reduce Interpretation Effort Simplify complex information for quick comprehension. Increase Engagement Create visuals that capture and maintain audience interest. Focus Attention Highlight key messages and important information. Power of Visuals 1 Set Tone 2 Break Up Text Images establish the presentation's mood and style. Visuals provide relief from dense information blocks. 3 Create Rhythm 4 Add Information Images guide the viewer through the presentation flow. Visuals can convey complex ideas quickly and effectively. Visual Element Continuum 1 Pictorial Symbols 2 Graphic Symbols 3 Verbal Symbols Photographs and realistic Concept-related and stylized Words and labels represent the most illustrations represent graphics convey ideas abstract form of communication. concrete objects. visually. Choosing the Right Images Content Relevance Quality Select images that directly Use high-resolution, support your message. professional-looking images. Style Consistency Audience Maintain a cohesive visual Appropriateness style throughout your Consider your audience when presentation. selecting image content and style. Image Quality Matters Resolution Composition Use high-resolution images to ensure clarity when Choose well-composed images with clear subjects and displayed on large screens or printed materials. interesting visual elements. 1 Clear Focus 2 Minimal Clutter 3 Strong Message Choose images with a single, Avoid busy backgrounds that Select images that convey your easily identifiable subject. distract from the main subject. point quickly and effectively. Well-Composed Photos Asymmetrical Balance Tight Cropping Create visual interest through Focus on the essential elements uneven, but balanced by cropping out distractions. composition. Natural Lines Interesting Light Use lines in the image to guide Utilize lighting to create mood the viewer's eye. and highlight key elements. Rule of Thirds Grid Concept Visual Balance Divide the image into a 3x3 grid. Place key elements This technique creates a more balanced and interesting along the lines or at intersections. composition than centering the subject. Image File Formats 1 JPEG 2 PNG Best for photographs and Ideal for graphics with complex images with transparency or few colors. many colors. 3 GIF 4 SVG Suitable for simple Vector format, perfect for animations and graphics logos and scalable with limited colors. graphics. Encapsulated PostScript (EPS) Vector Format Resizing EPS files use mathematical calculations for scalable Can be resized without loss of resolution. graphics. Best Use Color Support Ideal for logos and word art in print materials. Supports a wide range of colors for precise matching. Graphic Interchange Format (GIF) Web Graphics Limitations GIF is best for web icons and simple animations. It Limited to 256 colors, making it unsuitable for complex supports transparency and is widely compatible. photographs or gradients. Joint Photographic Experts Group (JPEG) 1 Web-Friendly 2 Compression Excellent for publishing Uses lossy compression, photos on the web. balancing file size and quality. 3 Optimization 4 Limitations Use photo-editing software Not recommended for print to optimize for web at 72 or video use due to quality ppi. loss. Tagged Image File Format (TIFF) Print Quality Video Use Best format for saving photos Good format for still images for commercial print intended for video purposes. production. Lossless Layer Support Preserves image quality Supports layers for complex without compression image compositions. artifacts. Portable Network Graphics (PNG) Web Graphics Transparency Best for web logos and Supports full transparency, illustrations. including drop shadows. Gradients Video Use Renders gradients well without Good for video stills and banding. animations. Scalable Vector Graphics (SVG) Vector Format Best Uses SVG is a vector graphics format for the web. It scales Excellent for basic shapes, charts, and graphs. Works well perfectly without loss of quality. in responsive websites. Elements of Design 1 Building Blocks 2 Key Components Elements are the parts Include line, color, texture, that structure and carry shape, size, value, and the design work. space. 3 Visual Language Understanding these elements helps create effective visual communication. Principles of Design Guiding Concepts Key Principles Principles affect content and Include emphasis, message in design. movement, unity, rhythm, contrast, and variety. Application Visual Impact These principles guide how Proper use of principles elements are used together creates compelling and effectively. effective designs.  visual elements are the basic building blocks of any design + principles of design are the rules or guidelines on how elements are arranged = create a visually compelling composition. Line in Design Definition A line is a mark between two points. Types Lines can be straight, curved, zigzag, or show emotion. Uses Lines stress words, connect content, and create patterns. Impact Lines guide the eye and create movement in designs. Space in Design Positive Space Negative Space The area occupied by design elements. It's what draws The area between and around objects. Also known as attention first. white space. Shape in Design Definition Geometric Shapes Area enclosed when both Circles, squares, triangles sides of a line meet. with mathematical precision. Organic Shapes Usage Irregular, natural forms Shapes organize information without defined and create interest in measurements. designs. Color in Design Hue Value The pure color itself: red, blue, The lightness or darkness of a yellow, etc. color. Saturation Harmony The intensity or purity of a color. Creating pleasing color combinations in designs. Value in Design Definition Value refers to the lightness or darkness of a color or object. Application Use value to create depth, emphasis, and visual interest in designs. + Proportion Emphasis in Design 1 Definition 2 Techniques The part of a design that Use contrast, placement, catches attention first. size, or color to create emphasis. 3 Purpose 4 Balance Guide viewers to the most Use emphasis sparingly to important elements of maintain overall design your design. harmony. Movement in Design Definition The path the eye follows through a design. Creation Use lines, shapes, and color to guide the viewer's eye. Purpose Direct attention to key information in a specific order. Dynamics Create visual interest and engage the viewer with the design. Unity in Design Definition Cohesion The feeling of wholeness in a design. All elements work together to support the overall message. Techniques Balance Use consistent colors, fonts, and styles throughout the design. Maintain unity while still allowing for variety and interest. Key Takeaways 1 Understand 2 Apply Principles Elements Use design principles to Master the basic building create effective and blocks of design. engaging visuals. 3 Choose Wisely 4 Practice Select appropriate images Continually refine your and file formats for your skills through application purpose. and experimentation.