Hosts & Guests Lecture 3 PDF

HOSTS & GUESTS September 11th, 2024 Class 4 Review History Growth Today Definition Demographics Psychographics Motivations Hosts & Guests reflection paper idea S Guests – known as visitor...

HOSTS & GUESTS September 11th, 2024 Class 4 Review History Growth Today Definition Demographics Psychographics Motivations Hosts & Guests reflection paper idea S Guests – known as visitors or tourists culturaltourism that tourism = impact * culture = Hosts – known as residents or locals have on ↓ I would include maybe cultural and appreciation appropriation Classification of Guests people who travel N & affected by time Business Pleasure and money and life Non-discretionary Discretionary – Time stage you Few choices are at Frequent customer – Income old travellers ex : programs Stage of life ↳they spend ↳moremons strips ex : people who have kids ↳ ↳ starter stays low cost activities ↳ accomodation bigger Types of Demands Effective Demand – it is measured with tourism statistics – visitor rate and spending Suppressed Demand – Potential Demand - Time ↳ and $$$ > - Martiin, Jasper) who want to Grand people ↳ but might not – Deferred Demand (St. be able to because of money or don't have time ↳ want travel but can't - because there is a situation as si Sn  if i choose to do assignment on marketing side this shid to beneficiaa similar be can - to tourist purchasing Tourist Trip Cycle cycle Pre Trip > - planning Igoing e ofit's Movement there part the experience Experience Movement -on the way back Post Trip ↳ souvenires ↳ memories Comos ↳ ↳ Photos https://skift.com/2013/03/29/the- changed-travel-purchase-cycle-in-a-digital- world/ Classification of Guests Guests can be classified in different ways – Demographics – Psychographics – Motivators  it oa side assignment it's good itmarketing : Family life stage is an important factor in & to mention determining when, where, and how a this topic person takes a vacation. Different life stages also affect the amount of discretionary income. Figure 2.1 illustrates the different stages in life. Generally speaking, people Page 30 textbook LIFE STAGE (TEXTBOOK PG. 30) DEMOGRAPHICS  help hosts tailor their ↑ experience Demographic Factors marketing turns demand -> a Income to an effective Family life stage one Education Geographic location  - they grew up with travel most environmently What's important I - concious ? Cromthis PSYCHOGRAPHICS Questionnaire Answer “When travelling I prefer to…” with these options: 1-Always 2-Frequently 3-Sometimes 4-Rarely 5-Never 8 A. Make detailed plans before leaving 2 K. Like to have new experiences 2 - B. Stay in a place where I can prepare my own meals 5 L. Prefer to be very active 1 O C. Learn as much as I can about the place and people I’m visiting I M. Want to meet new people that are quite different 3 to me O D. Book through travel agents as much as possible 4 N. Stay in campgrounds or RV parks 5 E. O Go to places that are unusual tourist spots 3 O. Visit commercial tourist attractions 1 · F. - Drive myself rather than depend on others 3 P. Go to exotic places 1 G. Reserve accommodations in advance 1 & Q. Indulge myself with full service 2 G - H. Buy local produce3 R. Prefer to experience a foreign atmosphere1 (language, food, culture…) I. Try to spend less in order to stay longer 5 - S. Like heavy scheduling of my activities J. Go to familiar places 3 - O T. Buy vacation packages (tours, resorts…) 30 What kind of traveler are you? Sc STEP 1: Add your responses to questions C D E K L M P R S T 20 40 STEP 2: Subtract your step 1 total from 60 (e.g. 60-28=___) STEP 3: Add your responses to questions A F G J O 18 50 SETP 4: Add your totals from step 2 and step 3 What kind of traveler are you Phychocentric traveler – score 15-42 -30 Midcentric traveler – score 43-51 Allocentric traveler – 52-75  T risk overse (they don't like rishs) Psychocentric of type destination ↳ disney , vegas ↳ whe comfort activities that feels like - a place came the language home , people speak > - aremorelikly to 9 t returno thea comfortabl back they will go Midcentric ↳ they look for variaties ↳ look for comfort ↳ huwawi , caribean for but. > - heylook newexperiences comfort  extremly risk-tolerant > - Allocentric ↳ discovering ↳ places look for people different than themselves  D MOTIVATIONS ↳= needs satisfaction Tourist Motivation View travel as a satisfier of needs and motivations Behaviour or Needs or Goals or Activity Motives Satisfaction (travel) Feedback Why do people travel? ↳ visiting ↳ discovering new culture Presented as a list of reasons – View scenery – Visit family – Learn about a new culture Physical need Psychological need  (personal growth)I skills travel to build specific mount Everst -M = learn new language Why Travel? travel to france - o everyone - to learn french Self- & Actualization reseccarily reach here Maslow’s Ego/Esteem Hierarchy of atpsspeciale self respect Lis , , attending the olympics -visit Needs look for Social friend and family Theory for psychological new community ex : Safety health ↳ employmenrates Physiological & from stressful environ getting aways  Why People Travel (McIntosh & Goeldner, 1990) ex : the > escaping - cold I Physical motivators Cultural motivators > - socialise 2 Interpersonal motivators moving away 3 Status & prestige motivators important : there is seeing to be questions from the book and from this reading reading , but they will be general 2 Cultural Motives not detaild Why People Travel (Crompton, 1979) [ex. On how many cultural motives and social psychol motives did crompton 7 Social Psychologicalmention d Motives i don't memorize book all 7 , just have an idea what they are and know what they are (could be question on midterm)  el 2 Spacingbetter traveler I. reviewed trying around I pages/oh if we research peer & academic articles type survey go over than but ↳ more and need to one over/articleisfinae link source it , put the not 3 well in the citation section) ↳ integration to my example. how it's relevant or maybe it's not ↳ i say this content article is not relate theoretical really use it in today's relevant the reflection how can we how (like including examples) & paper will be graded food art music isiness souvenirs Sharina a Slide arecording ↑ tangible thing (put your hands on (sport'sTourism) idea of case study vs (intangiculture tourism ↓ atmosphere indoorsoutdoora that type oftourism & skills  Why People Travel (Dann, 1977) the desire to travel -explains “Push” factors: choice of destination - e↑xplains S “Pull” factors: whatever one that the serves motive Other Motives for Travel Each of these motivators may encompass aspects of push and pull factors – Travel as authentication – Travel as a form of imperialism – Travel to develop relations among strangers – Other reasons? Why People Travel (Iso-Ahola, 1989) ↓ Two motivational forces that influence tourism behaviour – Escaping – Seeking not assigned reading  Visit the following YouTube link – https://www.youtube.com/watch?v=o4k7AK6oK9U – City Slickers Trailer (movies After watching the trailer, think about how the main character’s life stage affects his decision to travel film tourism Lidea for case study) Other movies that showcase travel decisions and life stage: Wild (2014) & (not expected to watch these) Tracks (2013) Into The Wild (2007) Under the Tuscan Sun (2003) The Way (2010) The Darjeeling Limited (2007) Next Class Motivation Barriers Hosts