Innovation Decision Process PDF

INNOVATION DECISION PROCESS Innovation Decision Process The mental process through which an individual passes from first knowledge about an innovation to forming an attitude toward the innovation, to a final decision to adoption or rejection, to implementation and use of the new idea, and to c...

INNOVATION DECISION PROCESS Innovation Decision Process The mental process through which an individual passes from first knowledge about an innovation to forming an attitude toward the innovation, to a final decision to adoption or rejection, to implementation and use of the new idea, and to confirmation of this decision. Aim Understanding how decisions are made about adopting innovations can inform strategies in education and organizational change.  ACTIVITY 1 Think about an innovation/product that you have adopted and rejected before (two things). What makes you adopt the innovation or product? Who influenced you to adopt it? What makes you decide to adopt/reject it?  ACTIVITY 2 Think about an innovation/product that you have adopted and rejected before (two things). For the innovation that you adopt, think about what makes you continue using it or you rejected it after a while? For the innovation/product that you reject, think about what makes you come back to it after a while to adopt it? The flow of Innovation Process Stages 1. Knowledge Awareness of the innovation and understanding how it works. Individuals become aware of the innovation. They seek information to understand its functionality and benefits. Example: Teachers learning about new ed-tech tools and exploring how they fit their instructional strategies. Stages 2. Persuasion: Developing a favorable or unfavorable attitude toward the innovation. Individuals start to develop an attitude based on perceived advantages. The influences include social norms, peers, and prior experiences. Example: Discussing pros and cons with colleagues to form an opinion on integrating new technology in classrooms. Stages 3. Decision: Choosing to adopt or reject the innovation. Making a choice to adopt or reject after evaluating the evidence. Example: Deciding whether to adopt an interactive whiteboard based on observed benefits. Stages 4. Implementation: Putting the innovation into practice. Individuals may test the innovation in real settings. Adjusting usage based on practical challenges. Example: A teacher experimenting with a flipped classroom model. Stages 5. Confirmation: Seeking reinforcement for the decision or reconsidering if exposed to conflicting messages. Reinforcing the decision with positive results or reconsidering adoption if outcomes are unsatisfactory. Example: Continuing with micro-credential courses if student engagement improves.  ACTIVITY 3 Based on the explanation and examples for each stage involved in the Innovation Decision Process, please provide 2 more examples for each stage.  Implications for Teaching and Learning Facilitating Adoption - Educators need to be provided with comprehensive training and support to understand and implement new educational technologies effectively. Leveraging the Innovation Decision Process can enhance Role of Change Agents - School leaders the strategic integration of and administrators act as change innovations in education. agents, influencing teachers’ attitudes and decisions. Continuous Feedback - Encouraging educators to reflect on their experiences and adjust practices promotes successful adoption.