IHM 104 Philippine Culture and Tourism Geography PDF

International Hospitality Management IHM 104 Philippine Culture and Tourism Geography Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas  Chapter II Domestic Tourism in the Philippine Setting...

International Hospitality Management IHM 104 Philippine Culture and Tourism Geography Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas  Chapter II Domestic Tourism in the Philippine Setting Learning Objectives: Upon completion of the chapter, the student will be able to:  Discuss and identify domestic tourism in Philippine setting;  Understand and explain the history of the Philippines;  Distinguish the tourist market and tourism performance in the Philippines;  Identify the different types of domestic tourist; and  Determine and present the different kinds of tourist attractions. Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas Chapter II As early as 1956 the congress passed Domestic Tourism in the Philippine Republic Act No.1478 creating the board Setting of travel and tourist industry to regulate international travel and tourism. under Tourism in the Philippines has seen said law the Philippine tourist and travel considerable growth in recent years, association Inc. was declared the with over 7000 islands and an exclusive agency of the government in abundance of rich cultural traditions the promotion of the tourist industry. making the archipelago a regionally competitive destination. It been a priority In 1973 the Philippine government sector, given its potential to drive recognized the need to realign economic growth and generate government efforts toward trade employment. promotion and tourism development for greater effectiveness in order to tap the tourist industry as a resource base Tourism has turned out to be an toward an accelerated socioeconomic economic booster contributing to the development in the Philippines. thus the economic development of many department of tourism was created. countries over the last few decades. When we think of tourism, we think The landmark legislation in tourism primarily of people who are visiting a came in 2009 when R.A. No. 9593 also particular place for sightseeing, visiting known as the” tourism act of 2009” was friends and relatives, taking a vacation, passed. this new lore resulted in the and having a good time. They may reorganization of government agencies spend their leisure time engaging in attached to the DOT. various sports, sunbathing, talking, singing, taking rides, touring, reading, or History of the Philippines simply enjoying the environment. If we consider the subject further, we may Beginnings of the Archipelago include in our definition of tourism people who are participating in a Some 50 million years ago, the convention, a business conference, or archipelago was formed by volcanic some other kind of business or eruptions. About 30,000 years ago the professional activity, as well as those earliest inhabitants had arrived from the who are taking a study tour under an Asian mainland, perhaps over land expert guide or doing some kind of bridges built during the ice ages. By the scientific research or study. tenth century A.D. coastal villagers welcomed Chinese commerce and These visitors use all forms of settlers, followed by Muslim traders from transportation, from hiking in a Borneo. The gradual spread of Islam wilderness park to flying in a jet to an from Borneo into the central and exciting city. Transportation can include northern islands was interrupted by the taking tricycle from the mountainside or arrival of the Spanish Christians. standing at the rail of a superferry looking across the blue sea. Whether The Philippines were claimed in the people travel by one of these means or name of Spain in 1521 by Ferdinand by car, motorcoach, camper, train, taxi, Magellan, a Portuguese explorer sailing motorbike, or bicycle, they are taking a for Spain, who named the islands after trip and thus are engaging in tourism. King Philip II of Spain. They were then called Las Islas Filipinas. By the 1830's Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas Spanish culture and thought had The Market penetrated into Filipino culture to the extent that the Filipino people began Tourism is an economic activity that thinking about liberation from Spain. links places and countries that send Malolos Congress proclaimed the tourists (source markets) to places and establishment of República Filipina or countries that host tourists (host the Philippine Republic. markets), thus creating a flow of tourists. Geography Supply of tourism services includes attractions, activities, amenities, The country lies in the heart of transportation, food and beverages and Southeast Asia, stretching more than accommodation that are available for 1,840 kilometers and composed of tourists to use. 7,107 islands. The Philippines is bounded by three large bodies of water: Demand for tourism services depends on the west and north by the South on the total number of people who travel, China Sea, on the east by the Philippine how long they stay for, and what Sea and on the south by the Celebes services they require while away from Sea. their normal work and residence. The country’s islands are divided into The tourism market consists of all three main groups: Luzon, Visayas and persons and businesses that buy and Mindanao. Luzon is the major island to sell tourism services and products called the north where the country’s capital, stakeholders. Manila, is located. The Visayas is a cluster of islands in the middle of the Types of Stakeholders archipelago. Mindanao is the southernmost island group. #1 Customers Stake: Product/service quality and As it is located in the Pacific ring of fire – value the most volcanic region on Earth – the Philippines has more than 100 seismic Many would argue that businesses exist faults spanning both Luzon and to serve their customers. Customers are Mindanao, as well as 22 active actually stakeholders of a business, in volcanoes and 27 potentially active that they are impacted by the quality of volcanoes. Of these volcanoes, Mount service/products and their value. For Mayon in Albay, with its nearly perfect example, passengers traveling on an cone, is the most active. Taal Volcano airplane literally have their lives in the in Batangas is considered the world’s company’s hands when flying with the smallest volcano. airline. Month of November to February is the #2 Employees coolest months and a good time to visit Stake: Employment income and the Philippines as far as weather is safety concerned. Then March to May is the summer months in the country and are Employees have a direct stake in the classified as hot and dry. While June to company in that they earn an income to October is rainy and July and support themselves, along with other September characterized by typhoons. benefits (both monetary and non-monetary). Depending on the Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas nature of the business, employees may #6 Governments also have a health and safety interest Stake: Taxes and GDP (for example, in the industries of transportation, mining, oil and gas, Governments can also be considered a construction, etc.). major stakeholder in a business, as they collect taxes from the company #3 Investors (corporate income taxes), as well as Stake: Financial returns from all the people it employs (payroll taxes) and from other spending the Investors include both shareholders and company incurs (sales taxes). debtholders. Shareholders invest capital Governments benefit from the overall in the business and expect to earn a Gross Domestic Product (GDP) that certain rate of return on that invested companies contribute to. capital. Investors are commonly concerned with the concept of VISITOR ARRIVALS shareholder value. Lumped in with this JANUARY-DECEMBER 2019 group are all other providers of capital, such as lenders and potential acquirers. Tourism in the Philippines marked a new All shareholders are inherently milestone as the year concluded with stakeholders, but stakeholders are not 8,260,913 visitor arrivals, up by 15.24% inherently shareholders. compared to 7,168,467 in 2018. This figure hit the 8.2 million target that was #4 Suppliers and Vendors set in the National Tourism Stake: Revenues and safety Development Plan 2017-2022. Suppliers and vendors sell goods and/or KEY MARKETS, 2019 services to a business and rely on it for revenue generation and on-going Korea is still the biggest income. In many industries, suppliers visitor-generating market with a total of also have their health and safety on the 1,989,322 arrivals, 22.48% higher than line, as they may be directly involved in the arrivals in 2018. Since 2010, this the company’s operations. market has consistently topped the list of source markets. This year, Korean #5 Communities tourists arriving through Kalibo airport Stake: Health, safety, economic rose massively by 161.35% with the development reopening of Boracay. Growth in arrivals from Korea was also recorded in the Communities are major stakeholders in airports of Cebu with an 11.20% large businesses located in them. They increase and Palawan with 34.33% are impacted by a wide range of things, growth. including job creation, economic development, health, and safety. When a big company enters or exits a small community, there is an immediate and significant impact on employment, incomes, and spending in the area. With some industries, there is a potential health impact, too, as companies may alter the environment. Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas  arrivals, a drop of 39.67%. This was due to the air travel restrictions from select countries such as China, Korea, and Taiwan. In mid-March, the Philippine government imposed a temporary ban on foreign inbound travelers. Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID) Resolution No. 14 suspended visa issuance and visa-free privileges. Only overseas Filipinos, foreign spouses or children, holders of permanent resident visas, and holders of diplomat visas were allowed to enter the country. Fewer than 1,000 arrivals were recorded for April. Arrivals in the months of May to July were all below 6,000. Figure1: 2019 Top Market INBOUND TOURISM UPDATE JANUARY-DECEMBER 2020 Based on the Arrival Cards from the Bureau of Immigration, the Philippines received a total of 1,482,535 visitors from January to December 2020, a decline of 82.05% from the 8,260,913 arrivals last year. Figure 3: Visitor Arrival by month 2020 KEY MARKETS, 2020 There were a few changes in the composition of the top 12 markets. Korea remains as the top source market with 338,877 arrivals, making up 22.86% of the total. USA dislodged China at the second spot with 211,816 arrivals, contributing 14.29%. Figure 2: Inbound Visitor Arrivals 2016-2020 VISITOR ARRIVALS BY MONTH, 2020 In January, foreign visitor volume reached 796,164, an increase of 10.06% from the same month in 2019. The decline started in February with 462,681 Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas  Types of Domestic Tourist in Philippines Inter Regional Tourist are those who moves from one region to another Intra Regional Tourist are those who moves from one province to another within specific region Local Tourist are often classified as excursionist because of the assumption that the person don't need to stay beyond 24 hours on their destination whichis always within their province Kinds of Tourist Attractions in Figure 3: 2020 Top Market Philippines Domestic Tourist Natural Attraction are naturally been on the area. This is geographical/biological  Businessmen features that have specific appeal to the  Executives tourism market.  Diplomats  Missionaries Man Made Attraction are attractions built  Students by human.  Workers  Vacationers Heritage Attractions is somehow can be  Pleasure Travellers man made but it been there around for  Backpackers along time, considered to be ancient, historic and often cultural in nature. Mostly are proclaimed as UNESCO heritage sites. REFERENCE ….………………………………………………………………… Goeldner, C, ‘Tourism Principles, Practices, Philosophies, 11e”, 2009 2019-2020; Statistics, Economic Analysis and Information Management Division Office of Tourism Development Planning, Research and Information Management Tourism Development, DEPARTMENT OF TOURISM https://corporatefinanceinstitute.com/resources/knowledge/finance/stakeholder/ Philippine Culture and Tourism Geography Module Batangas State University Instructor: Ms. F.R. Rosas