Harvard Note Section 2.1 - Consumer Decision Making PDF
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Uploaded by VivaciousChrysoprase9529
Harvard University
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Summary
This document is a set of questions and answers related to consumer decision making, specifically focusing on cognitive and emotional processes. It covers concepts like high-involvement versus low-involvement purchases, and optimizing versus satisficing strategies.
Full Transcript
### **[QUIZ: Section 2.1 - Frameworks for Understanding How Consumers Make Decisions]** #### **Cognitive vs. Emotional Decision Making** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. #### **High-Involvement vs. Low-Involvement Decision Making** 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. ### **Optimizi...
### **[QUIZ: Section 2.1 - Frameworks for Understanding How Consumers Make Decisions]** #### **Cognitive vs. Emotional Decision Making** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. #### **High-Involvement vs. Low-Involvement Decision Making** 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. ### **Optimizing vs. Satisficing Decision Making** 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. ### **Compensatory vs. Noncompensatory Decision Making** 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
