Communication Models Handout - Bataan National High School PDF

Bataan National High School **SENIOR HIGH SCHOOL** **Communication** is from the Latin term communicare, which means "to share" or "to divide out". It may also be thought to originate from another latin word communis, which roughly means "working together". **5 Cs of Communication** clarity coh...

Bataan National High School **SENIOR HIGH SCHOOL** **Communication** is from the Latin term communicare, which means "to share" or "to divide out". It may also be thought to originate from another latin word communis, which roughly means "working together". **5 Cs of Communication** clarity cohesiveness completeness conciseness concreteness **Models of Communication**\ - Linear Model\ - Interactive Model\ - Transactional Model **1. Linear Model** One-way communication Sender sends the message and receiver only receives. No feedback Concept of noise **Aristotle Model** Speaker-centered model Used for public speaking and propaganda. This model explains that communication involves audiences as "spectators rather than participants or information receivers.  **Lasswell Model** Harold Dwight Lasswell, the American political scientist states that a convenient way to describe an act of communication is to answer the following questions. Example: CNN NEWS -- A water leak from Japan's tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday. Who -- TEPC Operator What -- Radioactive material flowing into sea Channel -- CNN NEWS (Television medium) Whom -- Public Effect -- Alert the people of Japan from the radiation. **David Berlo Model** The source, message, channel, and receiver are influenced by different factors. (SMCR)  **Shannon and Weaver Model** Known as the "mother of all communication models". More technological than other linear models. Example: Shannon and Weaver Model Landline phone call, the person calling is the source. The source use telephone as transmitter, which produce an electric signal that is sent through the wire as a channel. The person receiving call is the destination and their telephone is the receiver. **2. Interactive Model** Two-way communication. Used for new media like the internet. There is feedback. Concept of field of experience. **Osgood- Schramm Model** This is a model of communication in which the sender and the receiver engage in a circular way, as opposed to a linear way. Both the receiver and the sender exchange roles and give each other feedback which completes the process.  **Westley and MacLean's Model** The model says that communication does not begin when one person starts speaking, but it does when a person responds to something from his/her surroundings. The person must first receive a message from the environment and then he/she responds according to his/her object of orientation. **3. Transactional Model** Senders and receivers interchange roles. Simultaneous feedback Context of environment and noise. Two-way process. **Barnlund's Model** Proposes communication as an exchange between sender and receiver, both of whom can influence the message being sent. Three components: encoding and decoding, feedback, and context. **Example:** Suppose two colleagues, Anna and Michael are working on a project together. Anna emails Michael asking for his feedback on a particular aspect of the project. Michael responds with a detailed critique of Anna's work. In response, Anna feels frustrated and misunderstood.