Purposive Communication PDF

PUR PO SIV E COM MU NIC AT ION M s. J h o m B a s c u g uin  COMMUNICATION PROCESS AND ITS COMPONENTS What is communication? process of sharing meaning in any context systematic process in which people interact with and through symbols to create and interpret meanings. (Wood,...

PUR PO SIV E COM MU NIC AT ION M s. J h o m B a s c u g uin  COMMUNICATION PROCESS AND ITS COMPONENTS What is communication? process of sharing meaning in any context systematic process in which people interact with and through symbols to create and interpret meanings. (Wood, 2003) Communication is a process. Communication Process Context is the setting in which communication occurs. Physical Context - refers to where communication takes place. Social Context - the relationship that exists between and among participants. Historical Context - background provided by the previous communication between the partcipants that influences understanding of the current encounter. Psychological Context - includes the mood and feelings each person brings to the communication. Cultural Context - includes beliefs, values, norms that are shared by a large group of people. Participants are the people communicating - the sender and the receiver. Messages are encoded or decoded information in a communication process. Channels is both route traveled by the message and the means of transportation. (Verderber, 1999) Face-to-face communication has two basic channels: sound (verbal symbols) and light (non-verbal cues) Noise is anything that interferes with communication. External Noise - sights, sounds and other stimuli in the environment that draw people’s attention away from what is being said. Internal Noise - thoughts and feelings that intervene with the communication process. Semantic Noise - unintended meanings aroused by certain symbols that prevent comprehension. Feedback are the responses to message. It shows how the message sent is heard, seen, and understood.  LEVELS OF COMMUNICATION Verbal Communication any form of communication involving words, spoken, written, or signed. our ability to communicate with a language that is based on an organized system of words, rather than merely sounds, is what sets us apart from lower species. Non-verbal Communication includes body language, such as gestures, facial expressions, eye contact, and posture Touch is a non-verbal communication that not only indicates a person’s feelings or level of comfort. but illustrates personality characteristics as well. The sound of our voice, including pitch, tone and volume are also forms of non-verbal communication. Intrapersonal Communication occurs within the person, this is sometimes referred to as cognitive or personal communication or “self-talk” Interpersonal Communication refers to communication that occurs between two persons who establish a communicative relationship. Public Communication is a speaker sending message to an audience.  FUNCTIONS OF COMMUNICATION 1. We communicate to meet needs. 2. We communicate to enhance or maintain our sense of self. 3. We communicate to fulfill social obligations. 4. We communicate to develop relationships. 5. We communicate to exchange information. 6. We communicate to influence others.  PRINCIPLES OF COMMUNICATION Communication Communication is purposive is continuous It may be trivial or It happens nonstop, significant but one even silence way of evaluating if communicates the communication is something. successful is if it has accomplished its purpose.  Communication Communication messages vary in conscious encoding is relational Communication may occur People not only share spontaneously (without meanings but also much thought), it could negotiate and enhance also be based on a their relationships. It “learned” script, or it could plays a role in developing, be constructed based on maintaining, and the understanding of a dissolving relationships. situation. Communication Communication has ethical is learned implications In communicating, we Communicating well is a must recognize some skill, therefore it can be ethical standards. learned. Simply talking is not communicating. It involves, listening, processing thoughts and opinions and then speaking. COMMUNICATION ETHICS  “a speaker who uses language that degrades or injures human personalities by exaggeration, pseudotruths, twisting of words and name calling is clearly unethically” (Berko, 1995) Ethical communicators according to Berko (1995) should: 1. Speaks with sincerity. 2. Does not knowingly expose an audience to falsehood or half-truths that can cause significant harm, 3. Does not premedidately alter the truth 4. Presents the truth as she or he understands it, 5. Raises the listeners level of expertise by supplying the necessary facts, 6. Employs message that is free from mental as well as physical coercion, 7. Does not invent or fabricate information, 8. Gives credit to the source of information.