Psychology Term 2 P1 Review Notes

Term 2 P1 Review Notes ====================== - Obsessions: intrusive, recurrent thoughts and unwanted urges - Compulsions: repetitive actions that impair normal functioning. - Patients with OCD will often be compelled to suppress obsessions to reduce anxiety and gain temporary relief....

Term 2 P1 Review Notes ====================== - Obsessions: intrusive, recurrent thoughts and unwanted urges - Compulsions: repetitive actions that impair normal functioning. - Patients with OCD will often be compelled to suppress obsessions to reduce anxiety and gain temporary relief. However, these compulsions are excessive and unrealistic -- e.g., a person having a fearful obsession of accidentally hitting someone may be compelled to engage in continuous counting - Hoarding: experiencing great difficulty and distress getting rid of possessions negatively affecting their social life. Their homes may be unsafe due to hygiene or access issues. - Body dysmorphic disorder (BDD): obsessive thoughts regarding perceived faults in one's physical appearance. - These faults are slight or not apparent to others. - The obsessions are often focused on imagined flaws/defects on the face - Diagnostics: MOCI and Y-BOCS Term 2 P1 Review Notes ====================== The Physical environment - This refers to the interior and exterior design of the setting, as well as other factors that influence the ambiance, such as sound and scent Retail Store Design - Stores depend on external features to attract customers and create a positive impression - Stimulus-organism-response-model (SOR model) assumes that stimuli affect consumer attitude - Vegetation, plants, and trees in the exterior of a store create a positive influence on consumers - Having an aesthetic window display also has the same effect and increases sales - Mower et al. (2012) investigated the effects of window display and landscaping. 180 students were surveyed. Type of Store Interior Layout - Grid (supermarkets, convenience stores) A grid layout of rectangles and rectangles AI-generated content may be incorrect. - Freeform Layout :(Boutiques and high-end stores) - Racetrack Layout: (Department store, IKEA)  Vrechopoulos et al. (2004) - Hypothesis 1: Consumers will perceive the grid layout to be more useful for planned purchases - Hypothesis 2: Consumers will perceive the freeform layout to be easier to use in general - Hypothesis 3: The racetrack layout will be more entertaining than the other two layouts - Hypothesis 4: Consumers will spend more time in the freeform layout - 120 Participants in the study in Greece and the UK on a virtual platform - Each participant was given a 20 GBP budget - Freeform was more entertaining and more useful - Grid was the easiest to use - Racetrack and freeform engage shoppers more Sound and Consumer Behavior, North et al. (2003) - The effect of musical style on customers' spending - Creating a suitable atmosphere can encourage people to spend more - The music may encourage customers to stay longer and spend more money - The genre of music may possibly encourage better moods, cause excitement, or cause relaxation - Music is a **prime** that prepares you to act in a certain way Woods et al. (2022) - 48 participants were involved in a study to see if sounds not directly associated with heating could influence the perception of food - Loud white noise, quiet white noise, and no white noise perception of sweet and salty foods were different depending on noise PAD Model - Pleasure-arousal-dominance (Mehrabian and Russel (1974) - The physical environment influences people through emotional impact - Spatial crowding refers to objects - Human crowding refers to people - Impact decisions on where to shop and satisfaction Why does sound influence taste? - There may be an interaction between the sensory cortices in the cerebral cortex - Cross-modal contrast - Attentional - Implicit association