Consumer Behavior Test PDF

1. What is consumer behavior? Consumer behavior is the totality of consumer decisions regarding the acquisition and disposition of goods, services, time, and ideas by human decision-making over time. 2. Does it reflect more than just a product being acquired? Yes, consumer behavior also...

1. What is consumer behavior? Consumer behavior is the totality of consumer decisions regarding the acquisition and disposition of goods, services, time, and ideas by human decision-making over time. 2. Does it reflect more than just a product being acquired? Yes, consumer behavior also involves the use, disposal, and impact of products and services on consumers' lives. 3. What is consumer behavior culture? Consumer behavior culture refers to the social and cultural influences that shape consumer preferences, habits, and purchasing decisions. 4. What is the best way for a brand name to be remembered? A brand name is best remembered through repetition, emotional connection, distinctive packaging, and effective advertising strategies. 5. Why do marketing managers need to understand consumer behavior? Understanding consumer behavior helps marketing managers design effective marketing strategies, predict market trends, and cater to consumer needs more effectively. 6. What is a purchaser? (MB) A purchaser is an individual who buys a product or service, regardless of whether they are the end user. 7. What is acquisition? Acquisition refers to the process of obtaining a product or service, including purchasing, renting, or borrowing. 8. Problem recognition occurs when we ____? Problem recognition occurs when we identify a discrepancy between our current state and a desired state. 9. What does a psychological core cover? The psychological core includes motivation, perception, learning, memory, and attitude formation, all of which influence consumer decisions. 10. An offering is a product, service, activity, or idea? True. An offering includes any of these that provide value to consumers. 11. Who makes an offering available? Businesses, organizations, and marketers make offerings available to consumers. 12. Willingness to engage in a goal-relevant activity is an outcome of motivation? (T or F) True. Motivation drives consumer behavior toward achieving specific goals. 13. What is situational involvement? Situational involvement is a temporary interest in a product or issue, often influenced by a specific situation or need. 14. Marketers can increase the likelihood of information processing by presenting messages at a time when consumers are most likely to be distracted? False. Messages should be presented when consumers are attentive, not distracted. 15. When a consumer watches a funny movie and experiences intense emotions, they are exhibiting strong cognitive involvement? No. Cognitive involvement refers to deep thinking and processing, not emotional engagement. 16. What is self-concept? Self-concept is an individual's perception of themselves, which influences their purchasing behavior and brand choices. 17. What is personal relevance? Personal relevance is the extent to which a product or message aligns with an individual's needs, goals, and values. 18. What are social needs? Social needs are the desires for belonging, status, and social interaction that influence consumer behavior. 19. What is a concrete goal? A concrete goal is a specific, measurable objective a consumer aims to achieve. 20. What are general benefits? General benefits refer to broad advantages or positive outcomes associated with a product or service. 21. What is ____ risk? Risk in consumer behavior can refer to financial, social, performance, or psychological risks associated with purchasing a product. 22. Consumers can be exposed to marketing stimuli at any stage of the decision-making process? True. Exposure to marketing messages can occur before, during, or after a purchase. 23. The position of an ad within a medium does not affect the consumer's exposure to the ad? False. Ad placement influences consumer exposure and engagement. 24. Product distribution and shelf placement do not affect consumers' exposure to brands and packages? False. Strategic placement enhances visibility and likelihood of purchase. 25. Attention is unlimited and cannot be divided? (T or F) False. Attention is limited and can be divided among multiple stimuli. 26. If consumers are distracted from an ad, they devote less attention to it? True. Distractions reduce cognitive processing of advertisements. 27. What does exposure mean? (MB) Exposure refers to the process of coming into contact with a marketing stimulus. 28. What are consumer reviews? (marketing stimuli) Consumer reviews are feedback and evaluations of products by customers, influencing purchase decisions. 29. _____ reflects the amount of mental activity a consumer devotes to a stimulus? Attention. 30. What is prominence? Prominence is the extent to which a stimulus stands out due to intensity, size, or distinctiveness. 31. What is perception? Perception is the process by which individuals interpret and make sense of sensory information. 32. Echoic memory is sensory memory of things we see? No, echoic memory refers to auditory information, while iconic memory refers to visual information. 33. Episodic memory tends to be very personal and idiosyncratic? True. Episodic memory relates to individual experiences and events. 34. What is implicit memory? Implicit memory is unconscious memory that influences behavior without conscious awareness. 35. What is a chunk? A chunk is a unit of information grouped together to enhance memory retention. 36. Consumers who consider indulging in a purchase expect to have more positive than negative outcomes? True. Consumers typically anticipate benefits outweighing drawbacks. 37. What is working memory? (MB) Working memory is the part of memory where information is actively processed and held temporarily. 38. What is episodic memory? (MB) Episodic memory is memory related to personal experiences and specific events. 39. What is knowledge content? (MB) Knowledge content refers to the information stored in memory about products, brands, and experiences. 40. What is knowledge structure? (MB) Knowledge structure is the way information is organized and linked in memory. 41. What is cocreation? (MB) Cocreation is a process where consumers actively participate in the design or development of products and services.