Podcast
Questions and Answers
Using the 4Ps formula, create a 'Promise' statement for a meal delivery service that focuses on convenience and healthy eating.
Using the 4Ps formula, create a 'Promise' statement for a meal delivery service that focuses on convenience and healthy eating.
Enjoy delicious, healthy meals delivered right to your door, saving you time and effort.
Adapt the headline "Stay Hydrated While Helping the Planet!" to appeal to college students. Explain your reasoning behind this adaptation.
Adapt the headline "Stay Hydrated While Helping the Planet!" to appeal to college students. Explain your reasoning behind this adaptation.
Hydrate On-the-Go and Save Money! This version emphasizes the convenience and affordability aspects that are important to college students.
Write a headline for the article "How to Build Confidence for Job Interviews" that evokes a sense of urgency. Briefly explain why this headline is effective in creating a sense of urgency.
Write a headline for the article "How to Build Confidence for Job Interviews" that evokes a sense of urgency. Briefly explain why this headline is effective in creating a sense of urgency.
Don't Let Nervousness Sabotage Your Next Interview! This headline uses strong, negative wording ('Don't Let') to create a sense of urgency and make the reader feel like they need to take action.
Create a 5-word headline for the online course "Mastering Time Management for Success." Focus on clarity and impact.
Create a 5-word headline for the online course "Mastering Time Management for Success." Focus on clarity and impact.
Write a 10-word headline for the online course "Mastering Time Management for Success." Aim for a bit more detail while keeping it concise.
Write a 10-word headline for the online course "Mastering Time Management for Success." Aim for a bit more detail while keeping it concise.
How does rewriting exercise one put the reader in focus?
How does rewriting exercise one put the reader in focus?
Why is it important to rewrite vague statements into more specific and interesting ones?
Why is it important to rewrite vague statements into more specific and interesting ones?
What is the main goal of the Choconote campaign?
What is the main goal of the Choconote campaign?
How does the BOGO offer target the campaign's audience?
How does the BOGO offer target the campaign's audience?
In the AIDA formula for social media posts, what does each letter stand for?
In the AIDA formula for social media posts, what does each letter stand for?
What are the benefits of using the H.O.T. formula for billboard ads?
What are the benefits of using the H.O.T. formula for billboard ads?
Convert the smartwatch feature "Tracks your heart rate 24/7" into a customer-focused benefit.
Convert the smartwatch feature "Tracks your heart rate 24/7" into a customer-focused benefit.
Write a headline for a smartwatch ad based on the benefit of "Built-in GPS offers navigation assistance."
Write a headline for a smartwatch ad based on the benefit of "Built-in GPS offers navigation assistance."
Flashcards
4Ps Formula
4Ps Formula
A marketing tool used to outline product strategy: Picture, Promise, Prove, Push.
Emotional Headlines
Emotional Headlines
Headlines crafted to evoke specific emotions in readers.
Target Audience Adaptation
Target Audience Adaptation
Tailoring messages and headlines to meet specific audience needs.
Limited Word Count Headlines
Limited Word Count Headlines
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Headline Emotion Types
Headline Emotion Types
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Customer Focus
Customer Focus
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Specific Statements
Specific Statements
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Choconote Product
Choconote Product
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BOGO Promo
BOGO Promo
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Smartwatch Heart Rate Tracking
Smartwatch Heart Rate Tracking
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Built-in GPS Benefit
Built-in GPS Benefit
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7-Day Battery Life
7-Day Battery Life
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AIDA Formula
AIDA Formula
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Study Notes
Exercise One
- Rewrite copy to focus on the customer, not the brand
- Emphasize how the planner helps customers build better habits, increase productivity, and plan better
- Planner includes 365 pages with color-coded monthly sections
- Planner allows for extra pages as needed to accommodate more planning
- Planner's purpose is to make customer's lives easier throughout the year
Exercise Two
- Rewrite vague statements to be more specific, interesting, and clear
- Examples provided:
- Focus on specific publications and clients
- Detail the process of preparing potatoes
- Specificity around the experience that taught value of physical health
Exercise Three
- Write a social media post with a lot of information then cut down
- Example product: Choconote The Chocolate Notebook, shaped like a notebook with chocolate cover
- Each page is a thin slice of chocolate, in various flavors (vanilla, chocolate, nougat) or mixed flavor designs
- Luxurious packaging, suitable for gifts or home decor
Campaign: International Women's Day Promo Offer
- Promo offer: Buy one, get one free extra box for Women's Day
- Target audience: Men aged 20-40, primarily buying as gifts (wife, mom, daughter, sister, cousin, etc.)
- Extra box incentive to increase sales during the promotion
- Promotion ends March 10th
Final Deliverables
- Social media post copy (Instagram) using the AIDA formula (Attention, Interest, Desire, Action)
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