Entrepreneurship: Successfully Launching New Ventures PDF

Entrepreneurship: Successfully Launching New Ventures Sixth Edition Chapter 1 Introduction to Entrepreneurship Copyright © 2019, 2016, 2012 Pearson Education,...

Entrepreneurship: Successfully Launching New Ventures Sixth Edition Chapter 1 Introduction to Entrepreneurship Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Learning Objectives (1 of 2) 1.1 Describe entrepreneurship, corporate entrepreneurship, and the characteristics of entrepreneurial firms. 1.2 Discuss three main reasons people decide to become entrepreneurs. 1.3 Identify four main characteristics of successful entrepreneurs. 1.4 Explain five common myths regarding entrepreneurship. 1.5 Describe three types of start-up firms. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Learning Objectives (2 of 2) 1.6 Discuss the changing demographics of entrepreneurs in the United States. 1.7 Discuss the positive effects of entrepreneurship and entrepreneurial firms on economies and societies. 1.8 Explain the entrepreneurial process. 1.9 Learn how understanding entrepreneurship and the entrepreneurial process can facilitate career success. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved.  Introduction to Entrepreneurship There is tremendous interest in entrepreneurship in the U.S. and around the world. According to the 2015/2016 GEM study, 11.9% of Americans are actively engaged in starting a business or are the owner/manager of a business that is less than three years old. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Indications of Increased Interest in Entrepreneurship Books – Amazon.com lists over 58,510 books dealing with entrepreneurship and 80,686 focused on small business. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. What Is Entrepreneurship? Academic Definition (Stevenson and Jarillo) – Entrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control. Alternative View – Entrepreneurship is the art of turning an idea into a business. Explanation of What Entrepreneurs Do – Entrepreneurs assemble and then integrate all the resources needed – the money, the people, the business model, the strategy – to transform an invention or an idea into a viable business. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Corporate Entrepreneurship (1 of 2) Corporate Entrepreneurship ‒ Is the conceptualization of entrepreneurship at the firm level. ‒ All firms fall along a conceptual continuum that ranges from highly conservative to highly entrepreneurial. ‒ The position of a firm on this continuum is referred to as its entrepreneurial intensity. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Corporate Entrepreneurship (2 of 2) Entrepreneurial Firms Conservative Firms Proactive Take a more “wait and see” posture Innovative Less innovative Risk taking Risk averse Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Why Become an Entrepreneur? The three primary reasons that people become entrepreneurs and start their own firms. – Desire to be their own boss – Desire to pursue their own ideas – Financial rewards Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Characteristics of Successful Entrepreneurs (1 of 3) Figure 1.1 Four Primary Characteristics of Successful Entrepreneurs Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Characteristics of Successful Entrepreneurs (2 of 3) Passion for the Business – The number one characteristic shared by successful entrepreneurs is a passion for the business. – This passion typically stems from the entrepreneur’s belief that the business will positively influence people’s lives. Product/Customer Focus – A second defining characteristic of successful entrepreneurs is a product/customer focus. – An entrepreneur’s keen focus on products and customers typically stems from the fact that most entrepreneurs are, at heart, craftspeople. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Characteristics of Successful Entrepreneurs (3 of 3) Tenacity Despite Failure – Because entrepreneurs are typically trying something new, the failure rate is naturally high. – A defining characteristic for successful entrepreneurs is their ability to persevere through setbacks and failures. Execution Intelligence – The ability to fashion a solid business idea into a viable business is a key characteristic of successful entrepreneurs. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (1 of 7) Myth 1: Entrepreneurs Are Born, Not Made – This myth is based on the mistaken belief that some people are genetically predisposed to be entrepreneurs. – The consensus of many studies is that no one is “born” to be an entrepreneur; everyone has the potential to become one. – Whether someone does or doesn’t become an entrepreneur is a function of their environment, life experiences, and personal choices. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (2 of 7) Although no one is “born” to be an entrepreneur, there are common traits and characteristics of successful entrepreneurs A moderate risk taker Optimistic disposition Persuasive A networker Promoter Achievement motivated Resource assembler/leverager Alert to opportunities Creative Self-confident Self-starter Decisive Tenacious Energetic Tolerant of ambiguity A strong work ethic Visionary Lengthy attention span Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (3 of 7) Myth 2: Entrepreneurs Are Gamblers – Most entrepreneurs are moderate risk takers. – The idea that entrepreneurs are gamblers originates from two sources: ▪ Entrepreneurs typically have jobs that are less structured, and so they face a more uncertain set of possibilities than people in traditional jobs. ▪ Many entrepreneurs have a strong need to achieve and set challenging goals, a behavior that is often equated with risk taking. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (4 of 7) Myth 3: Entrepreneurs Are Motivated Primarily by Money – While it is naïve to think that entrepreneurs don’t seek financial rewards, money is rarely the reason entrepreneurs start new firms. – In fact, some entrepreneurs warn that the pursuit of money can be distracting. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (5 of 7) Myth 4: Entrepreneurs Should Be Young and Energetic – Entrepreneurial activity is fairly evenly spread out over age ranges. – While it is important to be energetic, investors often cite the strength of the entrepreneur as their most important criterion in making investment decisions. ▪ What makes an entrepreneur “strong” in the eyes of an investor is experience, maturity, a solid reputation, and a track record of success. ▪ These criteria favor older rather than younger entrepreneurs. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (6 of 7) Table 1.4 Age Distribution of Business Owners Age Percentage of Business Owners 20-34 24.7 35-44 22.9 45-54 26.6 55-64 25.8 Source: R. W. Fairlie, A. Morelix, E.J. Reedy, and J. Russell, 2015 The Kauffman Index of Startup Activity: National Trends. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Common Myths About Entrepreneurs (7 of 7) Myth 5: Entrepreneurs Love the Spotlight – While some entrepreneurs are flamboyant, the vast majority of them do not attract public attention. – As evidence of this, consider the following question: “How many entrepreneurs could you name?” ▪ Most of us could come up with Jeff Bezos of Amazon.com, Mark Zuckerberg of Facebook, Larry Page and Sergey Brin of Google or maybe Elon Musk of Tesla and SpaceX. ▪ But few could name the founders of Netflix, YouTube, or DIRECTV, even though we frequently use those firms’ services. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Figure 1.2 Types of Start-Up Firms Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Changing Demographics of Entrepreneurs (1 of 5) Women Entrepreneurs – While men are more likely to start businesses than women, the number of women-owned businesses is increasing. – According to a study commissioned by American Express OPEN, as of 2016, there were 11.3 million women-owned businesses in the United States. – Over the past nine years, the number of women-owned businesses has grown at a rate five times faster than the national average. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Changing Demographics of Entrepreneurs (2 of 5) Minority Entrepreneurs – There has been a substantial increase in minority entrepreneurs in the United States. – According to recent estimates, there are eight million minority-owned firms in the United States—a 38 percent increase since 2007. – An important factor facilitating the growth of minority entrepreneurs is the number of organizations that promote and provide assistance. ▪ Examples include the Latin Business Association, the Black Business Association, and The National Center for American Indian Enterprise Development. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Changing Demographics of Entrepreneurs (3 of 5) Senior Entrepreneurs – The numbers of seniors starting businesses is substantial and growing. – The percentage of individuals age 62 and older starting a business increased from 4.2 percent in 1988 to 5.4 percent in 2015. – Many people in the 60 and older age range have substantial business experience, financial resources, and excellent vigor and health. ▪ This makes them excellent candidates to start businesses in many industries. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Changing Demographics of Entrepreneurs (4 of 5) Millennial Entrepreneurs – A desire to pursue an entrepreneurial career is high among millennials. – Despite this desire, in 2013 only 3.6 percent of all businesses in the United States were owned by someone under the age of 30. – A 2016 study by EY and EIG found that the biggest obstacles preventing millennials from starting businesses are lack of finances, lack of desire, fear of failure, and lack of knowledge of the business start- up process. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Changing Demographics of Entrepreneurs (5 of 5) Millennial Entrepreneurs (continued) – There are many factors at work to encourage millennials to consider entrepreneurship as a career. – More than 2,300 colleges and universities in the United States offer at lease one course in entrepreneurship. – A number of organizations have been established to encourage college students to consider becoming entrepreneurs. ▪ These include 3-Day Startup, Dorm Room Fund, CEO (Collegiate Entrepreneurs’ Organization), Startup Weekend, and VentureWell. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Economic Impact of Entrepreneurial Firms Innovation – Is the process of creating something new, which is central to the entrepreneurial process. – Small innovative firms are 16 times more productive than larger innovative firms in terms of patents per employee. Job Creation – Small businesses create a substantial number of net new jobs in the United States. – Firms with 500 or fewer employees created two million of the roughly three million private sector jobs in 2014. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Entrepreneurial Firms’ Impact on Society and Larger Firms Impact on Society – The innovations of entrepreneurial firms have a dramatic impact on society. – Think of all the new products and services that make our lives easier, enhance our productivity at work, improve our health, and entertain us. Impact on Larger Firms – Many entrepreneurial firms have built their entire business models around producing products and services that help larger firms become more efficient and effective. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. The Entrepreneurial Process The Entrepreneurial Process Consists of Four Steps Step 1: Deciding to become an entrepreneur. Step 2: Developing successful business ideas. Step 3: Moving from an idea to an entrepreneurial firm. Step 4: Managing and growing the entrepreneurial firm. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Steps in the Entrepreneurial Process (1 of 2) Step 1 Step 2 Developing Successful Business Ideas Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Steps in the Entrepreneurial Process (2 of 2) Step 3 Step 4 Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved. Copyright Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved.