Entrep Q2 Reviewer PDF

Pointers to Review Entrep Ramos, Raizalyn E. 1\. **Brand** refers to the identity of a company, of a product, of a service, or of an entrepreneur himself. 2\. **Branding**, is the process of integrating the strategies formed from the marketing mix to give identity to the product. 3\. **Tangible...

Pointers to Review Entrep Ramos, Raizalyn E. 1\. **Brand** refers to the identity of a company, of a product, of a service, or of an entrepreneur himself. 2\. **Branding**, is the process of integrating the strategies formed from the marketing mix to give identity to the product. 3\. **Tangible Elements**, include the product itself, its packaging, its price and its Location. 4\. **Intangible**, include the perception, and relationship of the customers with the Brand. 5\. **Brand Name**, a major differentiator of the entrepreneur against the competitors. 6\. **Characteristics of Brand Name** *1. Unique* *2. Extendable* *3. Easy to remember* *4. Can desribe the benefits of the product* *Or service.* *5. Can be converted to other dialects or* *Language.* *6. Positive and inspiring* Characteristic of Ideal Brand Name *1.Short and Simple* *2. Easy to spell, Pronounce & Remember* *3. Pronounce in only one way* *4. Indicative of the benefits of the product* *5. Easy to adapt* *6. Non-offensive or negative* *7. Unlikely to become out dated.* *8. Legally available for used.* 7\. **Descriptive Brand Names,** explain the service offered by the company, complete and simple, Clear and effective to the audience. Example: Burger King, MERALCO, Google Maps. 8\. **Evocative Brand Names**, cornerstone of Brand naming Usually singular and Brand positioning and very creative. Acts as powerful differentiators in the industry. Examples: Apple ・Mike Shopee 9\. **Invented Brand Names**, Entirely Innovative or new and first in the market. Not only distinctive but they are articulate. V offer creative name attitude for a brand. Examples: PIXAR Google adidas 10\. **Lexical**, Rely entirely on the wordplay for their remembrance. ✓ Combination of compound words ✓ Spellings and foreign words. Examples: Dunkin' Donuts Krispy Kreme Coca Cola 11\. **Acronym Brand Names**, difficult to pronounce Examples: HP (Hewlett Packard) KFC (Kentucky Fried Chicken) BMW (Bavarian Motor Works). UNICEF (United Nations Children's Fund) 12\. **Geographical**, Geographical at territorial Examples: Cebu Pacific Palawan Pawnshop 13\. **Founder**, named for the founder of the company Examples: Ford (Hery Ford) Disney (Walt Disney) Mc Donald's (Surname of the founding Brother's) 14\. **Alphanumeric**, much more unique sounds really effective in some factors. Examples:・7up 2G0 travel 7-eleven 15\. **Modern Brand Names**, Compound and Complex. ✓ Have different meaning ✓ Open for interpretation. Examples: BlackBerry ・St. Peter Facebook 16\. **Mixed Brand Name,** Foreigh Exchange Examples: FOREX. Instagram Instant camera & telegram 17\. **Business Model**, the way that the company sells products to its customer. 18\. **Bricks**, Offline 19\. **Clicks**, Online 20\. **Direct Selling**, selling products to customer directly. 21\. **Reselling**, resold by other businessess, add value to the original product. 22\. **Franchising**, using another firm's successful business model in exchange for royalty of franchise free. 23\. **Gross Profit**, is the product profit business makes after deducting all the directs costs -- the cost of sales-or the cost associated with making and selling of the product. 24\. **Operating Expenses,** costs or expenses related to marketing such as Flyers, brochures, and calling cards as well as administrative 25\. Net Income, this is simply the monitory gain that you earn after deducting the cost of sales. 26\. **Value**, can be defined as the worth importance or usefulness of the product or business. 27 **Customer** they are the reason why you are creating your business (product or service). **28. Value Proposition**, you need to identity what makes your product unique from the ones in the market. **29. Distribution Channel**, identify the means of how your product or service will reach your customer. **30. Key Resources**, It is important to list down your key resources because these are the things you need to operate and run your business. **31. Key Activities**, the importance activities your business performs to achieve your value proposition. This is the operation of the business, **32. Sales**, the amount of money they want to generate from implementing their business venturer. **33. Budgets**, the amount of money you are willing to spend on your business venture. **34. Profits**, The amount of profit they want to generate for implementing their business ventures. The lower the cash they invest in the business, the closer sales to becomes to Profits, hence the students should look for ventures cash, investment. That require Little to ZERO. **35. Savings**, The amount of cash the students will set aside for his future. **36. Business Registration**, Once you have identified to register your agencies. Your location, it is time business to concerned government. 37\. DTI. Your chosen business name shall be registered at Department of trade and Industry (DTI) for single proprietorship. **38. SEC**. Securities and Exchange Commission (SEC) for partnership and corporation. **39. Barangay Clearance**. You need to acquire Barangay Clearance to ensure a that you comply with the rules and regulations. **40. Mayors Permit** will come from the local municipality where your business is located. **41. SALN,** The Statement of Assets, Liabilities and Net Worth (SALN) is a financial statement that shows the financial worth of a person. **42. Balance Sheet**, should tell you in one-page the total worth of your business. The balance sheet shows all records from the start of the business until the present day. **43. Assets** section tell you what your business has and in what form (e.g. cash, inventory, etc.). Asset is a resource that the business owns that can provide value in the future. The monetary value of each Asset is recorded in the Balance sheet. **44. Cash** -- the ready-money that the business can easily use and access. Cash can also be subcategorized into Cash-on-hand (Cash the business owners have) and Cash-in-Bank (Cash currently deposited in banks) **45. Inventory** -- these are the assets that the business expects to sell on profit. This can be further subcategorized into Raw Materials Inventory (the ingredients that will be processed to make the goods that will be sold), Work-in-Process Inventory (Goods currently in various stages of production) and Finished Goods Inventory (Goods that are ready for sale) **46. Long-Term Assets** - these are the assets that the business will not be converted into cash nor consumed within a year. These may be subcategorized into Land, Renovation, Equipment, etc. **47. Liability,** What you OWE (liabilities) **48. Equities,** What you OWN (equities), The Equity refers to the value of the company that is owned by the investors of the company. **49. Buy and Sell** -- Buy and Sell is the most common form of trading business in the country done by all sari-sari stores, public market stalls and most street vendors. **50. Simple Business Plan** -