What Is Marketing? PDF

WHAT IS MARKETING? WHAT IS MARKETING? Marketing is all the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to purchase them. THINK ABOUT THIS… What if there was NO marketing? Not much would get sold Consumers wouldn’t know abo...

WHAT IS MARKETING? WHAT IS MARKETING? Marketing is all the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to purchase them. THINK ABOUT THIS… What if there was NO marketing? Not much would get sold Consumers wouldn’t know about products Manufacturers wouldn’t have research to know what to make Importers, wholesalers & retailers wouldn’t have channels of distribution to get products to consumers BRAND What is the “personality” of these brands? The brand is the personality and image of the product. Companies spend a lot of $$ to develop their brand. Branding consists of 3 things: Brand Name Slogan Logo 1) BRAND NAME A brand name is a word (or group of words) that a business uses to distinguish its products from competitor products 2) LOGO A logo (trademark) is a combination of company name and/or a special symbol associated with the product Monogrammatic Visual Symbol Abstract Symbol 3) SLOGAN A slogan is a short, catchy phrase that is attached to the company name and logo. A jingle is a slogan set to music JINGLES Here are a few jingles: (click the link to play) McDonald’s Band-Aid Juicy Fruit Discussion: What other jingles do you know? MARKETING MIX (THE 4 P’s) PRODUCT PRICE An item or service designed to satisfy customer The sale price of the product reflects what needs and wants consumers are willing to pay for it PROMOTION PLACE Advertising, sales promotion, personal selling, The distribution and logistics of getting a and public relations product to a retailer and consumer