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Enter You sent Brochure - folded document to advertise in a visually appealing way - compact, visually appealing, structured layout, persuasive - to inform, advertise and encourage action - know your audience, keep it visually balanced, stay focus! Brochure Structure: - Cover Page: eye catching hea...

Enter You sent Brochure - folded document to advertise in a visually appealing way - compact, visually appealing, structured layout, persuasive - to inform, advertise and encourage action - know your audience, keep it visually balanced, stay focus! Brochure Structure: - Cover Page: eye catching headline and company logo and image - Introduction: introducing the product, service or event - Main Content: summarized information - Call to Action: strong statement to urge readers - Back Page: company's details Pamphlet - single page document with a single topic message - flat sheet or folded pamphlet - to educate, promote, provide quick reference - single focus, reader-friendly, focused message - single focus, straightforward language, visual simplicity Narrative Writing - a description of events - fiction or non-fiction - beginning, middle and end 7 elements of narrative writing - characters: people who drive the story protagonist (main character) antagonist (opposing characters of the protagonist supporting characters - setting: time and place - conflict: problem - plot: sequence of events - theme: main idea - tone and mood: tone is how the author expresses feelings, and mood is how the reader feels - point of view: perspective of where the story is told first person pov (uses "I", "me", or "my") second person pov (uses "you")  third person pov (uses "he", "she", or "they" or names) 4 types of narrative writing 1. linear: chronological order 2. Non-linear: out of order 3. Descriptive: focuses on detailed descriptions 4. Viewpoint: tells the story from a character's perspective writing techniques: Informative writing: explains a certain issue or topic persuasive writing: to convince, motivate, and move readers to a certain point of view argumentative writing: present well-reasoned conclusions and to persuade informative writing - introduction (hook, background information and thesis) - body (main idea, evidence, explanation of evidence, and transition) - conclusion (restated thesis, review of main ideas, and closing statement) persuasive text: starting point - identify your topic and choose your side purpose - get the reader to agree with ur opinion tone - emotionally charged and more aggressive persuasive text techniques: - combines facts and emotions - emotion-based - ignores counterclaims - presents only ideas that help establish a position - only presents the author's side Persuasive Text: Parts Introduction - Catchy Hook - Background Information - Thesis Statement Body - (Paragraph #2) Reason 1 & Evidence - (Paragraph #3) Reason 2 & Evidence - (Paragraph #4) Reason 3 & Evidence Conclusion - Restate Thesis Statement - Call to action of closing statement Aristotle's rhetorical appears 1.Pathos - appeal to emotion 2.Logos - appeal to reason 3.Ethos - appeal to authority argumentative writing: - to convince or persuade the reader Persuasive text vs argumentative text persuasive: light topic argumentative: heavy topic key terms before writing an argumentative writing: 1.Argumentation - forming reasons, drawing conclusions and applying them to a case in discussion 2.Pro Argument (Pro) - supports one's ideas 3.Counter Argument (Con) - opposition to the argument 4.Refutation - disproving an opposing argument 5.Opponent - person who disagrees 6.Proponent - someone who argues in favor of something argumentative texts' body has arguments and counterarguments argumentative text writing tips: audience awareness evidence clarity and coherence periodicals - publications that are issued regularly newspapers: articles, news and current events magazines: special interest academic journals: specific field of study Types of periodicals: Scholarly - suitable to learned person Popular - suitable to the majority What to look for in periodicals? - Author - Length - Language - Content - Title of Periodical