Brochures and Pamphlets: Design and Function

• A brochure is a folded document used to advertise in a visually appealing way.
• Brochures are compact, visually appealing, have structured layouts, and are persuasive.
• Brochures are informative, advertise, and encourage action.
• When creating a brochure, know your audience, maintain visual balance, and stay focused.

Brochure Structure

• Cover Page: Contains an eye-catching headline, company logo, and image.
• Introduction: Introduces the product, service, or event.
• Main Content: Summarizes the information.
• Call to Action: Includes a strong statement to urge readers to take action.
• Back Page: Contains the company's details.
• A pamphlet is a single-page document with a single topic message.
• Pamphlets can be flat or folded.
• Pamphlets are tools to educate, promote, and provide quick information.
• Pamphlets use a single focus and reader-friendly, straightforward language with visual simplicity.
• Narrative writing describes events in fiction or nonfiction with a beginning, middle, and end.

Elements of Narrative Writing

• Characters are the people who drive the story.
• Protagonist is the main character.
• Antagonist opposes the protagonist.
• Supporting characters add depth to the story.
• Setting establishes the time and place.
• Conflict presents the problem.
• Plot outlines the sequence of events.
• Theme conveys the main idea.
• Tone depicts how the author expresses feelings, and mood is how the reader feels.
• Point of view is the story's perspective.
• First person POV uses "I," "me," or "my."
• Second person POV uses "you."
• Third person POV uses "he," "she," or "they," or names.

Types of Narrative Writing

• Linear writing follows chronological order.
• Non-linear writing is out of order.
• Descriptive writing focuses on detailed descriptions.
• Viewpoint writing tells the story from a character's perspective.

Writing Techniques

• Informative writing explains a certain issue or topic.
• Persuasive writing aims to convince, motivate, and move readers to a certain perspective.
• Argumentative writing presents well-reasoned conclusions to persuade.

Informative Writing Structure

• Introduction: Hook, background information, and thesis.
• Body: Main idea, evidence, explanation of evidence, and transition.
• Conclusion: Restated thesis, review of main ideas, and closing statement.

Persuasive Text

• Identify your topic and choose your side as a starting point.
• The purpose is to convince the reader to agree with your opinion.
• Persuasive writing is emotionally charged and more aggressive.
• Combines facts and emotions.
• Emotion-based and ignores counterclaims.
• It presents only ideas that help establish a position and the author's side.

Persuasive Text: Parts

• Introduction with a Catchy Hook, Background Information, and Thesis Statement.
• Body: Paragraph 2 presents Reason 1 & Evidence, Paragraph 3 presents Reason 2 & Evidence, and Paragraph 4 presents Reason 3 & Evidence.
• Conclusion restates the Thesis Statement with a call to action of closing statement.

Aristotle's Rhetorical Appeals

• Pathos appeals to emotion.
• Logos appeals to reason.
• Ethos appeals to authority. Persuasive writing is on a light topic vs Argumentative text which is on a heavy topic.
• Argumentative writing aims to convince or persuade the reader.

Key Terms for Argumentative Writing

• Argumentation: Forming reasons, drawing conclusions, and applying them to a case in discussion.
• Pro Argument (Pro): Supports one's ideas.
• Counter Argument (Con): Opposition to the argument.
• Refutation: Disproving an opposing argument.
• Opponent: Person who disagrees.
• Proponent: Someone who argues in favor of something.
• Argumentative texts' body has arguments and counterarguments
• Argumentative text writing should have audience awareness, evidence, clarity and coherence
• Periodicals are publications that are issued regularly.

Examples of Periodicals

• Newspapers: Contain articles, news, and current events.
• Magazines: Focus on special interests.
• Academic Journals: Cover specific fields of study.

Types of Periodicals

• Scholarly, suitable to a learned person
• Popular, suitable to the majority
• Consider the author, length, language, and content when looking at periodicals.