Ebook Chapter 1- Defining Marketing for New Realities PDF

1/22/25, 9:16 AM Marketing Decision Making N O T DIST R O IB D...

1/22/25, 9:16 AM Marketing Decision Making N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/25?locale=&platformId=1030&lms=Y 1/1 1/22/25, 9:16 AM Winning Marketing N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/26?locale=&platformId=1030&lms=Y 1/1 1/22/25, 9:17 AM What Is Marketed? N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/27?locale=&platformId=1030&lms=Y 1/1 1/22/25, 9:17 AM Page 28 N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/28?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:36 AM Who Markets? N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/29?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:36 AM Pearson+ N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/30?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:36 AM Target Markets, Positioning, and Segmentation N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/31?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:36 AM Impressions and Engagement N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/32?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:37 AM Supply Chain N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/33?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:37 AM Marketing Environment N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/34?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:37 AM Technology N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/35?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM Social Responsibility N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/36?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM Marketing Insight Getting to Marketing 3.0 N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/37?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM New Consumer Capabilities N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/38?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM New Company Capabilities N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/39?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM Page 40 N O T DISTR O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/40?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:38 AM Marketing Balance N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/41?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:39 AM The Production Concept N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/42?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:39 AM The Holistic Marketing Concept N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/43?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:39 AM Pearson+ N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/44?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:40 AM Pearson+ N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/45?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:40 AM Pearson+ N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/46?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:40 AM Updating the Four Ps N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/47?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:41 AM Marketing Insight Understanding the 4 As of Marketing N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/48?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:41 AM Developing Marketing Strategies and Plans N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/49?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:41 AM Marketing Memo Marketers' Frequently Asked Questions N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/50?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:41 AM Summary N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/51?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:41 AM Marketing Excellence Nike N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/52?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:42 AM Page 53 N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/53?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:42 AM Marketing Excellence Google N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/54?locale=&platformId=1030&lms=Y 1/1 1/22/25, 10:42 AM Pearson+ N O T DIST R O IB D UT - ©PEARSON E EU.EDU.... @F FO LO R IL HE R T PR C O IVAT M E USE OF https://plus.pearson.com/courses/corillo61369/products/81413/pages/55?locale=&platformId=1030&lms=Y 1/1