Disseminating Information PDF

Module 5 Disseminating Information Media, in its broadest sense, exist for consumption and interpretation. Any form of media aims to send messages regardless of the purpose. It is crucial for media people to accurately consider how people understand and interpret concepts so their ideas also go al...

Module 5 Disseminating Information Media, in its broadest sense, exist for consumption and interpretation. Any form of media aims to send messages regardless of the purpose. It is crucial for media people to accurately consider how people understand and interpret concepts so their ideas also go along with the audience’s expectations. 1 2 3 4 Are you fond of What movie What elements What are your watching genre do you do you usually standards in movies? usually prefer? look for from the critiquing the genre of your effectiveness of choice? a movie? Learning Task 1: In your notebook, accomplish the table below. Write five (5) movies that you have watched recently and provide clear and specific descriptionsabout them based on content, theme and genre.  Three types of media codes, namely: symbolic codes, technical codes and written codes. Conventions, on the other hand, are expected ways in which codes are organized in a product.  These are codes that are social in nature. This only means that these codes exist outside media product themselves but would be understood in by audience in general. Symbolic For example, seeing somebody receive a red rose in a film would Codes mean that there is a romantic relationship going between the main characters. This is exactly similar to giving someone a red rose in real life. Some examples of symbolic codes in media are the following: setting, mise en scene, acting and color. Setting Known as the time and place of the narrative, the setting describes where the story or a specific scene took place. It can be as big as an open space or as small as a room. It can even be a created atmosphere or frame of mind. Mise en scene In the world of media, mise en scene is a French term that means ‘everything within the frame’. It also refers to all the objects within a frame the way they are arranged. To analyze this, you should look into the media’s set design, costume, props, staging and composition. Acting In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative. An actor portrays his/ her assigned character through the following elements: facial expression, body language, vocal qualities, movement and body contact Color In media, color has strong cultural connotations. As a student, analyzing the use of color in media and its various aspects, you have to look at the following: dominant color, contrasting foils and color symbolism. Technical Codes The second kind of codes are specific to a media form and do not live as a separate entity. To help you analyze this, look at different camera shots and their connotations in films and photographs. You have to remember that these may mean nothing to you or the general audience outside of those forms. These codes include camerawork, editing, audio and lighting. Camerawork How the camera is operated, positioned and moved to achieve certain effects is also important in analyzing media. These include positioning, movement, framing, exposure and choice of lens. Editing Another important consideration in studying media is editing. It is the process of choosing, manipulating, and arranging images and sound. Generally, it is done for graphic edits, rhythmic edits, spatial edits and temporal edits. Audio Using sound expressively or naturalistically also plays a role in media. Its three aspects include dialogue, sound effects and music. Lighting Manipulating light, either natural or artificial, to selectively highlight specific elements of certain scenes, is also one of the important elements of media. These elements of lighting include quality, direction, source and color. Written Codes A type of code that is written usually includes formal written language used in media. Similar to technical and symbolic codes, written codes can be used to interpret a narrative and communicate information regarding a character. Also, it can convey issues and themes emergent within the media product. Examples of this code are printed and spoken languages. Conventions To use media codes in some sort of a norm where it is accepted by everybody, there has to be a convention. These are closely connected to what the audience expects from media. Examples are form, story and genre. Form Conventions Form conventions are the distinct ways that audiences expect codes to be arranged in media. Examples of these expectations are the title of the film at the beginning or the credits at the end. In printed media, it is expected that newspapers will have a masthead or a banner story as the most important news, then the sports news usually at the back. Mobile games usually begin with a step- by- step with help texts on how the game works.  A type of code that is written usually includes formal written language used in media. Written Similar to technical and symbolic codes, written codes can be used to interpret a narrative and communicate information Codes regarding a character. Also, it can convey issues and themes emergent within the media product. Examples of this code are printed and spoken languages.  These story conventions are common narrative structures and expectations Story from media. Examples of these are narrative Conventio structures, cause and effect, ns character construction and point of view (POV). Genre Conventions Genre conventions include the common use of tropes, characters, settings or themes in a certain media. These are closely linked with how the audience expects from the media product. They can be formal or thematic. Learning Task 2: Illustrate five (5) signs and symbols in your community that are used to convey information (e.g. for directions, locations of attractions). Discuss briefly the meaning they convey. Answer the questions that follow. 1. How do these signs and symbols are used to make people in the community understand the message being conveyed? 2. How are symbols usually presented? 3. What is the importance of using symbols to convey a message or information? 4. How are these symbols presented in terms of fonts, images, colors, design and others?  What codes and conventions were Learning Task 3: used in these How are the movie posters to characters Look at the movie suggest the dressed up in the posters below. In genre of the film? posters and their Specify which pose? your notebook, one is used for answer the each. questions that follow. What color schemes were How are written used in the codes used in poster? How do each of these you interpret the posters? colors found in each? Learning Task 4: Create your own media and information presentation about the latest issue or news in the society (e.g. postcard, collage, advertisement, infomercial, story) Do this in an oslo/bond paper. Be guided by the scoring rubric below.