Digital Marketing PDF
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Uploaded by OticMelodica926
Rennes School of Business
Alexandre LE RIBOTER
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Summary
This presentation covers digital marketing topics including AD spending, various languages used on the internet, how internet is used, types of digital marketing, and analytics tools.
Full Transcript
Digital Marketing Alexandre LE RIBOTER 2 10 most used languages on internet 3 How people use internet 4 5 6 7 9 7Ps of marketing PESTEL SWOT SMART MODEL SOSTAC Google : Analytics - Google Search Console website...
Digital Marketing Alexandre LE RIBOTER 2 10 most used languages on internet 3 How people use internet 4 5 6 7 9 7Ps of marketing PESTEL SWOT SMART MODEL SOSTAC Google : Analytics - Google Search Console website X-Twitter : Insights Instagram (Creator content) : Statistics Analytics Twitch : Twitch reports Tools TikTok : Creative-Creator Center Facebook/Instagram : Business Manager Youtube :Youtube Creator Analytics KPI Views Reviews - Comments Likes Repost Share Impressions Followers ROI (Return on Investment) ROAS (Return on Ad Spend) CTR click-through rate (clicks/impressions) Clicks Bounce rate (come on your page then leave) CPM cost per thousand (budget/impressionsX1000) CPC cost per click (budget/clicks) % of view Analytics Audience Age Gender Region Interest Technology Make it fun The user shoud stay on the website Gamification Use the senses Use the feelings Use the tools you have : IA – music – metaverse – AR...
