Necessity's Mother PDF
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Gilpin County
Jared Diamond
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This document discusses the history of technology. It covers various aspects of invention, such as the Phaistos disk, and explores the factors that influence innovation. The document examines the role of necessity, individual invention, and societal receptivity in technological development.
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CHAPTER 13 NECESSITY'S MOTHER O N JULY 3, 1908, ARCHAEOLOG1STS EXCAVATtNG THE ancient Minoan palace at Phaistos, on the island of Crete, chanced upon one of the most remarkable objects in the history of technol- ogy. At first glance it seemed unprepossessing: just a sm...
CHAPTER 13 NECESSITY'S MOTHER O N JULY 3, 1908, ARCHAEOLOG1STS EXCAVATtNG THE ancient Minoan palace at Phaistos, on the island of Crete, chanced upon one of the most remarkable objects in the history of technol- ogy. At first glance it seemed unprepossessing: just a small, flat, unpainted, circular disk of hard-baked clay, 6 '/2 inches in diameter. Closer examina- tion showed each side to be covered with writing, resting on a curved line that spiraled clockwise in fivecoils from the disk's rim to its center. A total of 241 signs or letters was neatly divided by etched vertical lines into groups of several signs; possibly constituting words. The writer must have planned and executed the disk with care, so as to start writing at the rim and fill up all the available space along the spiraling line, yet not run out of space on reaching the center (page 240). Ever since it was unearthed, the disk has posed a mystery for historians of writing. The number of distinct signs (45) suggests a syllabary rather than an alphabet, but it is still undeciphered, and the forms of the signs are unlike those of any other known writing system. Not another scrap of the strange script has turned up in the 89 years since its discovery. Thus, it remains unknown whether it represents an indigenous Cretan script or a foreign import to Crete. For historians of technology, the Phaistos disk is even more baffling; its 2 3 9 24 0 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 24 1 to clay without ink. However, those next efforts did not appear until 2,500 years later in China and 3,100 years later in medieval Europe. Why was the disk's precocious technology not widely adopted in Crete or elsewhere in the ancient Mediterranean? Why was its printing method invented around 1700 B.C. in Crete and not at some other time in Mesopotamia, Mexico, or any other ancient center of writing? Why did it then take thou- sands of years to add the ideas of ink and a press and arrive at a printing press? The disk thus constitutes a threatening challenge to historians. If inventions are as idiosyncratic and unpredictable as the disk seems to sug- gest, then efforts to generalize about the history of technology may be doomed from the outset. Technology, in the form of weapons and transport, provides the direct means by which certain peoples have expanded their realms and con- quered other peoples. That makes it the leading cause of history's broadest pattern. But why were Eurasians, rather than Native Americans or sub- Saharan Africans, the ones to invent firearms, oceangoing ships, and steel equipment? The differences extend to most other significant technological advances, from printing presses to glass and steam engines. Why were all those inventions Eurasian? Why were all New Guineans and Native Aus- tralians in A.D. 1800 still using stone tools like ones discarded thousands of years ago in Eurasia and most of Africa, even though some of the One side of the two-sided Phaistos Disk. world's richest copper and iron deposits are in New Guinea and Australia, respectively? All those facts explain why so many laypeople assume that Eurasians are superior to other peoples in inventiveness and intelligence. If, on the other hand, no such difference in human neurobiology exists estimated date of 1700 B.C. makes it by fat the earliest printed document to account for continental differences in technological development, what in the world. Instead of being etched by hand, as were all texts of Crete's does account for them? An alternative view rests on the heroic theory of later Linear A and Linear B scripts, the disk's signs were punched into soft invention. Technological advances seem to come disproportionately from clay (subsequently baked hard) by stamps that bore a sign as raised type. a few very rare geniuses, such as Johannes Gutenberg, James Watt, The printer evidently had a set of at least 45 stamps, one for each sign Thomas Edison, and the Wright brothers. They were Europeans, or appearing on the disk. Making these stamps must have entailed a great descendants of European emigrants to America. So were Archimedes and deal of work, and they surely weren't manufactured justto print this single other rare geniuses of ancient times. Could such geniuses have equally well document. Whoever used them was presumably doing a lot of writing. been born in Tasmania or Namibia? Does the history of technology With those stamps, their owner could make copies much more quickly and depend on nothing more than accidents of the birthplaces of a few inven- neatly than if he or she had written out each of the script's complicated tors? signs at each appearance. Still another alternative view holds that it is a matter not of individual The Phaistos disk anticipates humanity's next efforts at printing, which inventiveness but of the receptivity of whole societies to innovation. Some similarly used cut type or blocks but applied them to paper with ink, not societies seem hopelessly conservative, inward looking, and hostile to 24 2 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 243 change. That's the impression of many Westerners who have attempted to ipated purposes. It may come as a surprise to learn that these inventions help Third World peoples and ended up discouraged. The people seem in search of a use include most of the major technological breakthroughs perfectly intelligent as individuals; the problem seems instead to lie with of modern times, ranging from the airplane and automobile, through the their societies. How else can one explain why the Aborigines of northeast- internal combustion engine and electric light bulb, to the phonograph and ern Australia failed to adopt bows and arrows, which they saw being used transistor. Thus, invention is often the mother of necessity, rather than by Torres Straits islanders with whom they traded? Might all the societies vice versa. of an entirecontinent be unreceptive,therebyexplaining technology's slow A good example is the history of Thomas Edison's phonograph, the pace of development there? In this chapter we shall finally come to grips most original invention of the greatest inventor of modern times. When with a central problem of this book: the question of why technology did Edison built his first phonograph in 1877, he published an article propos- evolve at such different rates on different continents. ing ten uses to which his invention might be put. They included preserving the last words of dying people, recording books for blind people to hear, announcing clock time, and teaching spelling. Reproduction of music was THE STARTING POINT for our discussion is the common view expressed not high on Edison's list of priorities. A few years later Edison told his in the saying "Necessity is the mother of invention." That is, inventions assistant that his invention had no commercial value. Within another few supposedly arise when a society has an unfulfilled need: some technology years he changed his mind and did enter business to sell phonographs- is widely recognized to be unsatisfactory or limiting. Would-he inventors, but for use as office dictating machines. When other entrepreneurs created motivated by the prospect of money or fame, perceive the need and tty to jukeboxes by arranging for a phonograph to play popular music at the meet it. Some inventor finally comes up with a solution superior to the drop of a coin, Edison objected to this debasement, which apparently existing, unsatisfactory technology. Society adopts the solution if it is com- detracted from serious office use of his invention. Only after about 20 patible with the society's values and other technologies. years did Edison reluctantly concede that the main use of his phonograph Quite a few inventions do conform to this commonsense view of neces- was to record and play music. sity as invention's mother. In 1942, in the middle of World War II, the U.S. The motor vehicle is another invention whose uses seem obvious today. government set up the Manhattan Project with the explicit goal of However, it was not invented in response to any demand. When Nikolaus inventing the technology required to build an atomic bomb before Nazi OttO built his first gas engine, in 1866, horses had been supplying people's Germany could do so. That project succeeded in three years, at a cost of land transportation needs for nearly 6,000 years, supplemented increas- $2 billion (equivalent to over $20 billion today). Other instances are Eli ingly by steam-powered railroads for several decades. There was no crisis Whitney'S 1794 invention of his cotton gin to replace laborious hand in the availability of horses, no dissatisfaction with railroads. cleaning of cotron grown in the U.S. South, and James Watt's 1769 inven- Because Otto's engine was weak, heavy, and seven feet tall, it did not tion of his steam engine to solve the problem of pumping water out of recommend itself over horses. Not until 1885 did engines improve to the Britishcoal mines. point that Gottfried Daimler got around to installing one on a bicycle to These familiar examples deceive us into assuming that other major create the first motorcycle; he waited until 1896 to build the first truck. inventions were also responses to perceived needs. In fact, many or most In 1905, motor vehicles were still expensive, unreliable toys for the rich. inventions were developed by people driven by curiosity or by a love of Public conrentment with horses and railroads remained high until World tinkering, in the absence of any initial demand for the product they had in War I, when the military concluded that it really did need trucks. Intensive mind. Once a device had been invented, the inventor then had to find an postwar lobbying by truck manufacturers and armies finally convinced the application for it. Only after it had been in use for a considerable time did public of its own needs and enabled trucks to begin to supplant horse- consumers come to feel that they "needed" it. Still other devices, invented drawn wagons in industrialized countries. Even in the largest American to serve one purpose, eventually found most of their use for other, unantic- cities, the changeover took 50 years. 244 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 245 Inventors often have to persist at their tinkering for a long time in the the Dutch scientist Christiaan Huygens and others. All this is not to deny absence of public demand, because early models perform too poorly to be that Watt greatly improved Newcomen's engine (by incorporating a sepa- useful. The first cameras, typewriters, and television sets were as awful as rate steam condenser and a double-acting cylinder), just as Newcomen had Otto's seven-foot-tall gas engine. That makes it difficult for an inventor to greatly improved Savery's. foresee whether his or her awful prototype might eventually find a use and Similar histories can be related for all modern inventions that are ade- thus warrant more time and expense to develop it. Each year, the United quately documented. The hero customarily credited with the invention fol- States issues about 70,000 patents, only a few of which ultimately reach lowed previous inventors who had had similar aims and had already the stage of commercial production. For each great invention that ulti- produced designs, working models, or (as in the case of the Newcomen mately found a usc, there are countless others that did not. Even inventions steam engine) commercially successful models. Edison's famous "inven- that meet the need for which they were initially designed may later prove tion" of the incandescent light bulb on the night of October 21, 1879, more valuable at meeting unforeseen needs. While James Watt designed improved on many other incandescent light bulbs patented by other inven- his steam engine to pump water from mines, it soon was supplying power tors between 1841 and 1878. Similarly, the Wright brothers' manned pow- to cotton mills, then (with much greater profit) propelling locomotives and ered airplane was preceded by the manned unpowered gliders of Otto boats. Lilienthal and the unmanned powered airplane of Samuel Langley; Samuel Morse's telegraph was preceded by those of Joseph Henry, William Cooke, and Charles Wheatstone; and Eli Whitney'S gin for cleaning short-staple THUS, THE COMMONSENSE view of invention that served as our start- (inland) cotton extended gins that had been cleaning long-staple (Sea ing point reverses the usual roles of invention and need. It also overstates Island) cotton for thousands of years. the importance of rare geniuses, such as Watt and Edison. That "heroic All this is not to deny that Watt, Edison, the Wright brothers, Morse, theory of invention," as it is termed, is encouraged by patent law, because and Whimey made big improvements and thereby increased or inaugu- an applicant for a patent must prove the novelty of the invention submit- rated commercial success. The form of the invention eventually adopted ted. Inventors thereby have a financial incentive to denigrate or ignore might have been somewhat different without the recognized inventor's previous work. From a patent lawyer's perspective, the ideal invention is contribution. But the question for our purposes is whether the broad pat- one that arises without any precursors, like Athene springing fully formed tern of world history would have been altered significantly if some genius from the forehead of Zeus. inventor had not been born at a particular place and time. The answer is In reality, even for the most famous and apparently decisive modem clear: there has never been any such person. All recognized famous inven- inventions, neglected precursors lurked behind the bald claim "X invented tors had capable predecessors and successors and made their improve- Y." For instance, we are regularly told, "James Watt invented the steam ments at a time when society was capable of using their product. As we engine in 1769,» supposedly inspired by watching steam rise from a tea- shall see, the tragedy of the hero who perfected the stamps used for the kettle's spout. Unfortunately for this splendid fiction, Watt actually got the Phaistos disk was that he or she devised something that the society of the idea for his particular steam engine while repairing a model of Thomas time could not exploit on a large scale. Newcomen's steam engine, which Newcomen had invented 57 years ear- lier and of which over a hundred had beeo manufactured in England by the time of Watt's repair work. Newcomen's engine, in turn, followed the My EXAMPLES SO far have been drawn from modern technologies, steam engine that the Englishman Thomas Savery patented in 1698, which because their histories are well known. My two main conclusions are that followed the steam engine that the Frenchman Denis Papin designed (but technology develops cumulatively, rather than in isolated heroic acts, and did not build) around 1680, which in turn had precursors in the ideas of that it finds most of its uses after it has been invented, rather than being 2 4 6 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 247 invented to meet a foreseen need. These conclusions surely apply with A good illustration of the histories of trial and error involved is fur- much greater force to the undocumented history of ancient technology. nished by the development of gunpowder and gasoline from raw materials. When Ice Age hunter-gatherers noticed burned sand and limestone resi- Combustible natural products inevitably make themselves noticed, as dues in their hearths, it was impossible for them to foresee the long, seren- when a resinous log explodes in a campfire. By 2000 B.C., Mesopotamians dipitous accumulation of discoveries that would lead to the first Roman were extracting tons of petroleum by heating rock asphalt. Ancient Greeks glass windows (around A.D. 1), by way of the first objects with surface discovered the uses of various mixtures of petroleum, pitch, resins, sulfur, glazes (around 4000 B.C.), the first free-standing glass objects of Egypt and and quicklime as incendiary weapons, delivered by catapults, arrows, Mesopotamia (around 2500 B.C.), and the first glass vessels (around 1500 firebombs, and ships. The expertise at distillation that medieval Islamic B.C.). alchemists developed to produce alcohols and perfumes also let them dis- We know nothing about how those earliest known surface glazes them- till petroleum into fractions, some of which proved to be even more power- selves were developed. Nevertheless, we can infer the methods of prehis- ful incendiaries. Delivered in grenades, rockets, and torpedoes, those toric invention bywatching technologically "primitive" people today, such incendiaries played a key role in Islam's eventual defeat of the Crusaders. as the New Guineans with whom I work. I already mentioned their knowl- By then, the Chinese had observed that a particular mixture of sulfur, edge of hundreds of local plant and animal species and each species' edibil- charcoal, and saltpeter, which became known as gunpowder, was espe- ity, medical value, and other uses. New Guineans told me similarly about cially explosive. An Islamic chemical treatise of about A.D. 1100 describes dozens of rock types in their environment and each type's hardness, color, seven gunpowder recipes, while a treatise from A.D. 1280 gives more than behavior when struck or flaked, and uses. All of that knowledge is 70 recipes that had proved suitable for diverse purposes (one for rockets, acquired by observation and by trial and error. I see that process of another for cannons). "invention" going on whenever I take New Guineans to work with me in As for postmedieval petroleum distillation, 19th-century chemists an area away from their homes. They constantly pick up unfamiliar things found the middle distillate fraction useful as fuel for oil lamps. The chem- in the forest, tinker with them, and occasionally find them useful enough ists discarded the most volatile fraction (gasoline) as an unfortunate waste to bring home. I see the same process when I am abandoning a campsite, product-until it was found to be an ideal fuel for internal-combustion and local people come to scavenge what is left. They play with my dis- engines. Who today remembers that gasoline, the fuel of modern civiliza- carded objects and try to figure out whether they might be useful in New tion, originated as yet another invention in search of a use? Guinea society. Discarded tin cans are easy: they end up reused as contain- ers. Other objects are tested for purposes very different from the one for which they were manufactured. How would that yellow number 2 pencil ONCE AN INVENTOR has discovered a use for a new technology, the look as an ornament, inserted through a pierced ear-lobe or nasal septum? next step is to persuade society to adopt it. Merely having a bigger, faster, Is that piece of broken glass sufficiently sharp and strong to be useful as a more powerful device for doing something is no guarantee of ready accep- knife? Eureka! tance. Innumerable such technologies were either not adopted at all or The raw substances available to ancient peoples were natural materials adopted only after prolonged resistance. Notorious examples include the such as stone, wood, bone, skins, fiber, clay, sand, limestone, and minerals, U.S. Congress's rejection of funds to develop a supersonic transport in all existing in great variety. From those materials, people gradually learned 1971, the world's continued rejection of an efficiently designed typewriter to work particular types of stone, wood, and bone into tools; to convert keyboard, and Britain's long reluctance to adopt electric lighting. What is particular clays into pottery and bricks; to convert certain mixtures of it that promotes an invention's acceptance by a society? sand, limestone, and other "dirt" into glass; and to work available pure Let's begin by comparing the acceptability of different inventions within soft metals such as copper and gold, then to extract metals from ores, and the same society. It turns out that at least four factors influence acceptance. finally to work hard metals such as bronze and iron. The first and most obvious factor is relative economic advantage com- 248 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 249 pared with existing technology. While wheels are very useful in modern industry was churning out vacuum tube models and reluctant to compete industrial societies, that has not been so in some other societies. Ancient with its own products. Why were British cities still using gas street lighting Native Mexicans invented wheeled vehicles with axles for use as toys, but into the 1920s, long after U.S. and German cities had converted to electric not for transport. That seems incredible to us, until we reflect that ancient street lighting? Because British municipal governments had invested heav- Mexicans lacked domestic animals to hitch to their wheeled vehicles, ily in gas lighting and placed regulatory obstacles in the way of the compet- which therefore offered no advantage over human porters. ing electric light companies. A second consideration is social value and prestige, which can override The remaining consideration affecting acceptance of new technologies economic benefit (or lack thereof). Millions of people today buy designer is the ease with which their advantages can be observed. In A.D. 1340, jeans for double the price of equally durable generic jeans-because the when firearms had not yet reached most of Europe, England's earl of social cachet of the designer label counts for more than the extra cost. Derby and earl of Salisbury happened to be present in Spain at the battle Similarly, Japan continues to use its horrendously cumbersome kanji writ- of Tarifa, where Arabs used cannons against the Spaniards. Impressed by ing system in preference to efficient alphabets or Japan's own efficient kana what they saw, the earls introduced cannons to the English army, which syllabary-because the prestige attached to kanji is so great. adopted them enthusiastically and already used them against French sol- Still another factor is compatibility with vested interests. This book, like diers at the battle of Crecy six years later. probably every other ryped document you have ever read, was typed with a QWERTY keyboard, named for the left-most six letters in its upper row. Unbelievable as it may now sound, that keyboard layout was designed in THUS, WHEELS, DESIGNER jeans, and QWERTY keyboards illustrate 1873 as a feat of anti-engineering. It employs a whole series of perverse the varied reasons why the same society is not equally receptive to all tricks designed to force typists to type as slowly as possible, such as scatter- inventions. Conversely, the same invention's reception also varies greatly ing the commonest letters over all keyboard rows and concentrating them among contemporary societies. We are all familiar with the supposed gen- on the left side (where right-handed people have to use their weaker hand). eralization that rural Third World societies are less receptive to innovation The reason behind all of those seemingly counterproductive features is that than are Westernized industrial societies. Even within the industrialized the typewriters of 1873 jammed if adjacent keys were struck in quick suc- world, some areas are much more receptive than others. Such differences, cession, so that manufacturers had to slow down typists. When improve- if they existed on a continental scale, might explain why technology devel- ments in typewriters eliminated the problem of jamming, trials in 1932 oped faster on some continents than on others. For instance, if all Aborigi- with an efficiently laid-out keyboard showed that it would let us double nal Australian societies were for some reason uniformly resistant to our ryping speed and reduce our typing effort by 95 percent. But change, that might account for their continued use of srone tools after QWERTY keyboards were solidly entrenched by then. The vested interests metal tools had appeared on every other continent. How do differences in of hundreds of millions of QWERTY typists, typing teachers, typewriter receptivity among societies arise? and computer salespeople, and manufacturers have crushed all moves A laundry list of at least 14 explanatory factors has been proposed by toward keyboard efficiency for over 60-years. historians of technology. One is long life expectancy, which in principle While the story of the QWERTY keyboard may sound funny, many should give prospective inventors the years necessary to accumulate tech- similar cases have involved much heavier economic consequences. Why nical knowledge, as well as the patience and security to embark on long does Japan now dominate the world market for transistorized electronic development programs yielding delayed rewards. Hence the greatly consumer products, to a degree that damages the United States's balance increased life expectancy brought by modern medicine may have contrib- of payments with Japan, even though transistors were invented and pat- uted to the recently accelerating pace of invention. ented in the United States? Because Sony bought transistor licensing rights The next five factors involve economics or the organization of society: I from Western Electric at a time when the American electronics consumer (1) The availabiliry of cheap slave labor in classical times supposedly dis- I 2 5 0 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 25 1 couraged innovation then, whereas high wages or labor scarcity now stim- War I launched whole new fields of technology. But wars can also deal ulate the search for technological solutions. For example, the prospect of devastating setbacks to technological development. (2) Strong centralized changed immigration policies that would cut off the supply of cheap Mexi- government boosted technology in late-19th-century Germany and Japan, can seasonal labor to Californian farms was the immediate incentive for and crushed it in China after A.D. 1500. (3) Many northern Europeans the development of a machine-harvestable variety of tomatoes in Califor- assume that technology thrives in a rigorous climate where survival is nia. (2) Patents and other property laws, protecting ownership rights of impossible without technology, and withers in a benign climate where inventors, reward innovation in the modern West, while the lack of such clothing is unnecessary and bananas supposedly fall off the trees. An oppo- protection discourages it in modern China. (3) Modern industrial societies site view is that benign environments leave people free from the constant provide extensive opportunities for technical training, as medieval Islam struggle for existence, free to devote themselves to innovation. (4) There did and modern Zaire does not. (4) Modern capitalism is, and the ancient has also been debate over whether technology is stimulated by abundance Roman economy was not, organized in a way that made it potentially or by scarcity of environmental resources. Abundant resources might stim- rewarding to invest capital in technological development. (5) The strong ulate the development of inventions utilizing those resources, such as individualism of U.S. society allows successful inventors to keep earnings water mill technology in rainy northern Europe, with its many rivers-but for themselves, whereas strong family ties in New Guinea ensure that why didn't water mill technology progress more rapidly in even rainier someone who begins to earn money will be joined by a dozen relatives New Guinea? The destruction of Britain's forests has been suggested as the expecting to move in and be fed and supported. reason behind its early lead in developing coal technology, but why didn't Another four suggested explanations are ideological, rather than eco- deforestation have the same effect in China? nomic or organizational: (1) Risk-taking behavior, essential for efforts at This discussion does not exhaust the list of reasons proposed to explain innovation, is more widespread in some societies than in others. (2) The why societies differ in their receptivity to new technology. Worse yet, all scientific outlook is a unique feature of post-Renaissance European society of these proximate explanations bypass the question of the ultimate fac- that has contributed heavily to its modern technological preeminence. (3) tors behind them. This may seem like a discouraging setback in our Tolerance of diverse views and of heretics fosters innovation, whereas a attempt to understand the course of history, since technology has undoubt- strongly traditional outlook (as in China's emphasis on ancient Chinese edly been one of history's strongest forces. However, I shall now argue classics) stifles it. (4) Religions vary greatly in their relation to technologi- that the diversity of independent factors behind technological innovation cal innovation: some branches of Judaism and Christianity are claimed to actually makes it easier, not harder, to understand history's broad pattern. be especially compatible with it, while some branches of Islam, Hinduism, and Brahmanism may be especially incompatible with it. All ten of these hypotheses are plausible. But none of them has any FOR THE PURPOSES of this book, the key question about the laundry necessary association with geography. If patent rights, capitalism, and cer- list is whether such factors differed systematically from continent to conti- tain religions do promote technology, what selected for those factors in nent and thereby led to continental differences in technological develop- postmedieval Europe but not in contemporary China or India? ment. Most laypeople and many historians assume, expressly or tacitly, At least the direction in which those ten factors influence technology that the answer is yes. For example, it is widely believed that Australian seems clear. The remaining four proposed factors-war, centralized gov- Aborigines as a group shared ideological characteristics contributing to emment, climate, and resource abundance-appear to act inconsistently: their technological backwardness: they were (or are) supposedly conserva- sometimes they stimulate technology, sometimes they inhibit it. (1) tive, living in an imagined past Dreamtime of the world's creation, and not Throughout history, war has often been a leading stimulant of technologi- focused on practical ways to improve the present. A leading historian of cal innovation. For instance, the enormous investments made in nuclear Africa characterized Africans as inward looking and lacking Europeans' weapons during World War II and in airplanes and trucks during World drive for expansion. 2 5 2 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 253 But all such claims are based on pure speculation. There has never been ing, became silversmiths and ranchers, and now drive trucks while a study of many societies under similar socioeconomic conditions on each continuing to live in traditional dwellings. of two continents, demonstrating systematic ideological differences Among the supposedly conservative Aboriginal Australians as well, between the two continents' peoples. The usual reasoning is instead circu- there are receptive societies along with conservative ones. At the one lar: because technological differences exist, the existence of corresponding extreme, the Tasmanians continued to use stone tools superseded tens of ideological differences is inferred. thousands of years earlier in Europe and replaced in most of mainland In reality, I regularly observe in New Guinea that native societies there Australia too. At the opposite extreme, some aboriginal fishing groups of differ greatly from each other in their prevalent outlooks. Just like indus- southeastern Australia devised elaborate technologies for managing fish trialized Europe and America, traditional New Guinea has conservative populations, including the construction of canals, weirs, and standing societies that resist new ways, living side by side with innovative societies traps. that selectively adopt new ways. The result, with the arrival of Western Thus, the development and reception of inventions vary enormously technology, is that the more entrepreneurial societies are now exploiting from society to society on the same continent. They also vary over time Western technology to overwhelm their conservative neighbors. within the same society. Nowadays, Islamic societies in the Middle East are For example, when Europeans first reached the highlands of eastern relatively conservative and not at the forefront of technology. But medieval New Guinea, in the 1930s, they "discovered" dozens of previously uncon- Islam in the same region was technologically advanced and open to inno- tacted Stone Age tribes, of which the Chimbu tribe proved especially vation. It achieved far higher literacy rates than contemporary Europe; it aggressive in adopting Western technology. When Chimbus saw white set- assimilated the legacy of classical Greek civilization to such a degree that tlers planting coffee, they began growing coffee themselves as a cash crop. many classical Greek books are now known to us only through Arabic In 19641 met a 50-year-old Chimbu man, unable to read, wearing a tradi- copies; it invented or elaborated windmills, tidal mills, trigonometry, and tional grass skirt, and born into a society still using stone tools, who had lateen sails; it made major advances in metallurgy, mechanical and chemi- become rich by growing coffee, used his profits to buy a sawmill for cal engineering, and irrigation methods; and it adopted paper and gun- $100,000 cash, and bought a fleet of trucks to transport his coffee and powder from China and transmitted them to Europe. In the Middle Ages timber to market. In contrast, a neighboring highland people with whom the flow of technology was overwhelmingly from Islam to Europe, rather I worked for eight years, the Daribi, are especially conservative and unin- than from Europe to Islam as it is today. Only after around A.D. 1500 did terested in new technology. When the first helicopter landed in the Daribi the net direction of flow begin to reverse. area, they briefly looked at it and just went back to what they had been Innovation in China too fluctuated markedly with time. Until around doing; the Chimbus would have been bargaining to charter it. As a result, A.D. 1450, China was technologically much more innovative and Chimbus are now moving into the Daribi area, taking it over for planta- advanced than Europe, even more so than medieval Islam. The long list of tions, and reducing the Daribi to working for them. Chinese inventions includes canal lock gates, cast iron, deep drilling, effi- On every other continent as well, certain native societies have proved cient animal harnesses, gunpowder, kites, magnetic compasses, movable very receptive, adopted foreign ways and technology selectively, and inte- type, paper, porcelain, printing (except for the Phaisros disk), sternpost grated them successfully into their own society. In Nigeria the Ibo people rudders, and wheelbarrows. China then ceased to be innovative for rea- became the local entrepreneurial equivalent of New Guinea's Chimbus. sons about which we shall speculate in the Epilogue. Conversely, we think Today the most numerous Native American tribe in the United States is of western Europe and its derived North American societies as leading the Navajo, who on European arrival were just one of several hundred the modern world in technological innovation, but technology was less tribes. But the Navajo proved especially resilient and able to deal selec- advanced in western Europe than in any other "civilized" area of the Old tively with innovation. They incorporated Western dyes into their weav- World until the late Middle Ages. 2 5 4 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 2 5 5 Thus, it is untrue that there are continents whose societies have tended apparently only once in world history. Other difficult inventions include to be innovative and continents whose societies have tended to be conser- the water wheel, rotary quem, tooth gearing, magnetic compass, windmill, vative. On any continent, at any given time, there are innovative societies and camera obscura, all of which were invented only once or twice in the and also conservative ones. In addition, receptivity to innovation fluctu- Old World and never in the New World. ates in time within the same region. Such complex inventions were usually acquired by borrowing, because On reflection, these conclusions are precisely what one would expect they spread more rapidly than they could be independently invented if a society's innovativeness is determined by many independent factors. locally. A clear example is the wheel, which is first attested around 3400 Without a detailed knowledge of all of those factors, innovativeness B.C. near the Black Sea, and then turns up within the next few centuries becomes unpredictable. Hence social scientists continue to debate the spe- over much of Europe and Asia. All those early Old World wheels are of a cific reasons why receptivity changed in Islam, China, and Europe, and peculiar design: a solid wooden circle constructed of three planks fastened why the Chimbus, Ibos, and Navajo were more receptive to new technol- together, rather than a rim with spokes. In contrast, the sole wheels of ogy than were their neighbors. To the student of broad historical patterns, Native American societies (depicted on Mexican ceramic vessels) consisted though, it makes no difference what the specific reasons were in each of of a single piece, suggesting a second independent invention of the wheel- those cases. The myriad factors affecting innovativeness make the histori- as one would expect from other evidence for the isolation of New World an's task paradoxically easier, by converting societal variation in innova- from Old World civilizations. tiveness into essentially a random variable. That means that, over a large No one thinks that that same peculiar Old World wheel design enough area (such as a whole continent) at any particular time, some pro- appeared repeatedly by chance at many separate sites of the Old World portion of societies is likely to be innovative. within a few centuries of each other, after 7 million years of wheelless hnman history. Instead, the utility of the wheel surely caused it to diffuse rapidly east and west over the Old World from its sole site of invention. WHERE DO INNOVATIONS actually come from? For all societies except Other examples of complex technologies that diffused east and west in the the few past ones that were completely isolated, much or most new tech- ancient Old World, from a single West Asian source, include door locks, nology is not invented locally but is instead borrowed from other societies. pulleys, rotary querns, windmills-and the alphabet. A New World exam- The relative importance of local invention and of borrowing depends ple of technological diffusion is metallurgy, which spread from the Andes mainly on two factors: the ease of invention of the particular technology, via Panama to Mesoamerica. and the proximity of the particular society to other societies. When a widely useful invention does crop up in one society, it then Some inventions arose straightforwardly from a handling of natural tends to spread in either of two ways. One way is that other societies see raw materials. Such inventions developed on many independent occasions or learn of the invention, are receptive to it, and adopt it. The second is in world history, at different places and times. One example, which we that societies lacking the invention find themselves at a disadvantage vis- have already considered at length, is plant domestication, with at least a-vis the inventing society, and they become overwhelmed and replaced if nine independent origins. Another is pottery, which may have arisen from the disadvantage is sufficiently great. A simple example is the spread of observations of the behavior of clay, a very widespread natural material, muskets among New Zealand's Maori tribes. One tribe, the Ngapuhi, when dried or heated. Pottery appeared in Japan around 14,000 years ago, adopted rnuskers from European traders around 1818. Over the course of in the Fertile Crescent and China by around 10,000 years ago, and in the next 15 years, New Zealand was convulsed by the so-called Musket Amazonia, Africa's Sahel zone, the U.s. Southeast, and Mexico thereafter. Wars, as musketless tribes either acquired muskets or were subjugated by An example of a much more difficult invention is writing, which does tribes already armed with them. The outcome was that musket technology not suggest itself by observation of any natural material. As we saw in had spread throughont the whole of New Zealand by 1833: all surviving Chapter 12, it had only a few independent origins, and the alphabet arose Maori tribes now had muskets. 2 5 6 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 257 When societies do adopt a new technology from the society that other than what they invented themselves. Australians and New Guineans, invented it, the diffusion may Occur in many different contexts. They separated from the Asian mainland by the Indonesian island chain, include peaceful trade (as in the spread of transistors from the United received only a trickle of inventions from Asia. The societies most accessi- States to japan in 1954), espionage (the smuggling of silkworms from ble to receiving inventions by diffusion were those embedded in the major Southeast Asia to the Mideast in A.D. 552), emigration (the spread of continents. In these societies technology developed most rapidly, because French glass and clothing manufacturing techniques over Europe by the they accumulated not only their own inventions but also those of other 200,000 Huguenots expelled from France in 1685), and war. A crucial societies. For example, medieval Islam, centrally located in Eurasia, case of the last was the transfer of Chinese papermaking techniques to acquired inventions from India and China and inherited ancient Greek Islam, made possihle when an Arab army defeated a Chinese army at the learning. battle of Talas River in Central Asia in A.D. 751, found some papermakers The importance of diffusion, and of geographic location in making it among the prisoners of war, and brought them to Samarkand to set up possible, is strikingly illustrated by some otherwise incomprehensible cases paper manufacture. of societies that abandoned powerful technologies. We tend to assume that In Chapter 12 we saw that cultural diffusion can involve either detailed useful technologies, once acquired, inevitably persist until superseded by "blueprints" or just vague ideas stimulating a reinvention of details. While better ones. In reality, technologies must be not only acquired but also Chapter 12 illustrated those alternatives for the spread of writing, they maintained, and that too depends on many unpredictable factors. Any also apply to the diffusion of technology. The preceding paragraph gave society goes through social movements or fads, in which economically use- examples of blueprint copying, whereas the transfer of Chinese porcelain less things become valued or useful things devalued temporarily. Nowa- technology to Europe provides an instance of long-drawn-out idea diffu- days, when almost all societies on Earth are connected to each other, we sion. Porcelain, a fine-grained translucent pottery, was invented in China cannot imagine a fad's going so far that an important technology would around the 7th century A.D. When it began to reach Europe by the Silk actually be discarded. A society that temporarily turned against a powerful Road in the 14th century (with no information about how it was manufac- technology would continue to see it being used by neighboring societies tured), it was much admired, and many unsuccessful attempts were made and would have the opportunity to reacquire it by diffusion (or would be to imitate it. Not until 1707 did the German alchemist johann Bottger, conquered by neighbors if it failed to do so). But such fads can persist in after lengthy experiments with processes and with mixing various minerals isolated societies. and clays together, hit upon the solution and establish the now famous A famous example involves japan's abandonment of guns. Firearms Meissen porcelain works. More or less independent later experiments in reached japan in A.D. 1543, when two Portuguese adventurers armed with France and England led to Sevres, Wedgwood, and Spode porcelains. harquebuses (primitive guns) arrived on a Chinese cargo ship. The japa- Thus, European potters had to reinvent Chinese manufacturing methods nese were so impressed by the new weapon that they commenced indige- for themselves, but they were stimulated to do so by having models of the nous gun production, greatly improved gun technology, and by A.D. 1600 desired product before them. owned more and better guns than any other country in the world. But there were also factors working against the acceptance of firearms in japan. The country had a numerous warrior class, the samurai, for DEPENDING ON THEIR geographic location, societies differ in how whom swords rated as class symbols and works of art (and as means for readily they can receive technology by diffusion from other societies. The subjugating the lower classes). japanese warfare had previously involved most isolated people on Earth in recent history were the Aboriginal Tasma- single combats between samurai swordsmen, who stood in the open, made nians, living without oceangoing watercraft on an island 100 miles from ritual speeches, and then took pride in fighting gracefully. Such behavior Australia, itself the most isolated continent. The Tasmanians had no con- became lethal in the presence of peasant soldiers ungracefully blasting tact with other societies for 10,000 years and acquired no new technology away with guns. In addition, guns were a foreign invention and grew to 25 8 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 2 5 9 be despised, as did other things foreign in Japan after 1600. The samurai- equally impressive compared with that of the Bronze Age, which in turn controlled government began by restricting gun production to a few cities, dwarfed that of the Upper Paleolithic. then introduced a requirement of a government license for producing a One reason why technology tends to catalyze itself is that advances gun, then issued licenses only for guns produced for the government, and depend upon previous mastery of simpler problems. For example, Stone finally reduced government orders for guns, until]apan was almost with- Age farmers did not proceed directly to extracting and working iron, out functional guns again. which requires high-temperature furnaces. Instead, iron ore metallurgy Contemporary European rulers also included some who despised guns grew out of thousands of years of human experience with natural outcrops and tried to restrict their availability. But such measures never got far in of pure metals soft enough to be hammered into shape without heat (cop- Europe, where any country that temporarily swore off firearms would be per and gold). It also grew out of thousands of years of development of promptly overrun by gun-toting neighboring countries. Only because simple furnaces to make pottery, and then to extract copper ores and work Japan was a populous, isolated island could it get away with its rejection copper alloys (bronzes) that do not require as high temperatures as does of the powerful new military technology. Its safety in isolation came to an iron. In both the Fertile Crescent and China, iron objects became common end in 1853, when the visit of Commodore Perry's U.S. fleet bristling with only after about 2,000 years of experience of bronze metallurgy. New cannons convinced Japan of its need to resume gun manufacture. World societies had just begun making bronze artifacts and had not yet That rejection and China's abandonment of oceangoing ships (as well as started making iron ones at the time when the arrival of Europeans trun- of mechanical clocks and water-driven spinning machines) are well-known cated the New World's independent trajectory. historical instances of technological reversals in isolated or semi-isolated The other main reason for autocatalysis is that new technologies and societies. Other such reversals occurred in prehistoric times. The extreme materials make it possible to generate still other new technologies by case is that of Aboriginal Tasmanians, who abandoned even bone tools recombination. For instance, why did printing spread explosively in medi- and fishing to become the society with the simplest technology in the mod- eval Europe after Gutenberg printed his Bible in A.D. 1455, but not after ern world (Chapter 15). Aboriginal Australians may have adopted and that unknown printer printed the Phaistos disk in 1700 B.C.? The explana- then abandoned bows and arrows. Torres Islanders abandoned canoes, tion is partly that medieval European printers were able to combine six while Gaua Islanders abandoned and then readopted them. Pottery was technological advances, most of which were unavailable to the maker of abandoned rhroughout Polynesia. Most Polynesians and many Melane- the Phaistos disk. Of those advances-in paper, movable type, metallurgy, sians abandoned the use of bows and arrows in war. Polar Eskimos lost presses, inks, and scripts-paper and the idea of movable type reached the bow and arrow and the kayak, while Dorset Eskimos lost the bow and Europe ftom China. Gutenberg's development of typecasting from metal arrow, bow drill, and dogs. dies, to overcome the potentially fatal problem of nonuniform type size, These examples, at first so bizarre to us, illustrate well the roles of geog- depended on many metallurgical. developments: steel for letter punches, raphy and of diffusion in the history of technology. Without diffusion, brass or bronze alloys (later replaced by steel) for dies, lead for molds, and fewer technologies are acquired, and more existing technologies are lost. a tin-zinc-lead alloy for type. Gutenberg's press was derived from screw presses in use for making wine and olive oil, while his ink was an oil-based improvement on existing inks. The alphabetic scripts that medieval Europe BECAUSE TECHNOLOGY BEGETS more technology, the importance of inherited from three millennia of alphabet development lent themselves to an invention's diffusion potentially exceeds the importance of the original printing with movable type, because only a few dozen letter forms had to invention. Technology's history exemplifies what is termed an autocata- be cast, as opposed to the thousands of signs required for Chinese writing. lytic process: that is, one that speeds up at a rate that increases with time, In all six respects, the maker of the Phaistos disk had access to much because the process catalyzes itself. The explosion of technology since the less powerful technologies to combine into a printing system than did Industrial Revolution impresses us today, but the medieval explosion was Gutenberg. The disk's writing medium was clay, which is much bulkier 2 6 0 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 2 6 I and heavier than paper. The metallurgical skills, inks, and presses of 1700 gatherers are limited to technology that can be carried. If you move often B.C. Crete were more primitive than those of A.D. 1455 Germany, so the and lack vehicles or draft animals, you confine your possessions to babies, disk had to be punched by hand rather than by cast movable type locked weapons, and a bare minimum of other absolute necessities small enough into a metal frame, inked, and pressed. The disk's script was a syllabary to carry. You can't be burdened with pottery and printing presses as you with more signs, of more complex form, than the Roman alphabet used by shift camp. That practical difficulty probably explains the tantalizingly Gutenberg. As a result, the Phaistos disk's printing technology was much early appearance of some technologies, followed by a long delay in their clumsier, and offered fewer advantages over writing by hand, than Guten- further development. For example, the earliest attested precursors of berg's printing press. In addition to all those technological drawbacks, the ceramics are fired clay figurines made in the area of modern Czechoslova- Phaistos disk was printed at a time when knowledge of writing was COD- kia 27,000 years ago, long before the oldest known fired clay vessels (from fined to a few palace or temple scribes. Hence there was little demand for Japan 14,000 years ago). The same area of Czechoslovakia at the same the disk maker's beautiful product, and little incentive to invest in making time has yielded the earliest evidence for weaving, otherwise not attested the dozens of hand punches required. In contrast, the potential mass mar- until the oldest known basket appears around 13,000 years ago and the ket for printing in medieval Europe induced numerous investors to lend oldest known woven cloth around 9,000 years ago. Despite these very money to Gutenberg. early first steps, neither pottery nor weaving took off until people became sedentary and thereby escaped the problem of transporting pots and looms. HUMAN TECHNOLOGY DEVELOPED from the first stone tools, in use Besides permitting sedentary living and hence the accumulation of pos- by two and a half million years ago, to the 1996 laser printer that replaced sessions, food production was decisive in the history of technology for my already outdated 1992 laser printer and that was used to print this another reason. It became possible, for the first time in human evolution, book's manuscript. The rate of development was undetectably slow at the to develop economically specialized societies consisting of non-food-pro- beginning, when hundreds of thousands of years passed with no discern- ducing specialists fed by food-producing peasants. But we already saw, in ible change in our stone tools and with no surviving evidence for artifacts Part 2 of this book, that food production arose at different times in differ- made of other materials. Today, technology advances so rapidly that it is ent continents. In addition, as we've seen in this chapter, local technology reported in the daily newspaper. depends, for both its origin and its maintenance, not only on local inven- In this long history of accelerating development, one can single out two tion but also on the diffusion of technology from elsewhere. That consider- especially significant jumps. The first, occurring between 100,000 and ation tended to cause technology to develop most rapidly on continents 50,000 years ago, probably was made possible by genetic changes in our with few geographic and ecological barriers to diffusion, either within that bodies: namely, by evolution of the modem anatomy permitting modern continent or on other continents. Finally, each society on a continent repre- speech or modem brain function, or both. That jump led to bone tools, sents one more opportunity to invent and adopt a technology, because single-purpose stone tools, and compound tools. The second jump resulted societies vary greatly in their innovativeness for many separate reasons. from our adoption of a sedentary lifestyle, which happened at different Hence, all other things being equal, technology develops fastest in large times in different parts of the world, as early as 13,000 years ago in some productive regions with large human populations, many potential inven- areas and not even today in others. For the most part, that adoption was tors, and many competing societies. linked to our adoption of food production, which required us to remain Let us now summarize how variations in these three factors-time of dose to our crops, orchards, and stored food surpluses. onset of food production, barriers to diffusion, and human population Sedentary living was decisive for the history of technology, because it size-led straightforwardly to the observed intercontinental differences in enabled people to accumulate nonportable possessions. Nomadic hunter- the development of technology. Eurasia (effectively including North 262 GUNS, GERMS, AND STEEL NECESSITY'S MOTHER 26 3 Africa) is the world's largest landmass, encompassing the largest number Eurasia plus North Africa. Africa's north-south axis posed a further obsta- of competing societies. It was also the landmass with the two centers where cle to the diffusion of technology, both between Eurasia and sub-Saharan food production began the earliest: the Fertile Crescent and China. Its Africa and within the sub-Saharan region itself. As an illustration of the east-west major axis permitted many inventions adopted in one part of latter obstacle, pottery and iron metallurgy arose in or reached sub- Eurasia to spread relatively rapidly to societies at similar latitudes and Saharan Africa's Sahel zone (north of the equator) at least as early as they climates elsewhere in Eurasia. Its breadth along its minor axis (north- reached western Europe. However, pottery did not reach the southern tip south) contrasts with the Americas' narrowness at the Isthmus of Panama. of Africa until around A.D. 1, and metallurgy had not yet diffused overland It lacks the severe ecological barriers transecting the major axes of the to the southern tip by the time that it arrived there from Europe on ships. Americas and Africa. Thus, geographic and ecological barriers to diffusion Finally, Australia is the smallest continent. The very low rainfall and of technology were less severe in Eurasia than in other continents. Thanks productivity of most of Australia makes it effectively even smaller as to all these factors, Eurasia was the continent on which technology started regards its capacity to support human populations. It is also the most iso- its post-Pleistocene acceleration earliest and resulted in the greatest local lated continent. In addition, food production never arose indigenously in accumulation of technologies. Australia. Those factors combined to leave Australia the sole continent North and South America are conventionally regarded as separate con- still without metal artifacts in modern times. tinents, but they have been connected for several million years, pose simi- Table 13.1 translates these factors into numbers, by comparing the con- lar historical problems, and may be considered together for comparison tinents with respect to their areas and their modern human populations. with Eurasia. The Americas form the world's second-largest landmass, sig- The continents' populations 10,000 years ago, just before the rise of food nificantly smaller than Eurasia. However, they are fragmented by geogra- production, are not known but surely stood in the same sequence, since phy and by ecology: the Isthmus of Panama, only 40 miles wide, virtually many of the areas producing the most food today would also have been transects the Americas geographically, as do the isthmus's Darien rain for- productive areas for hunter-gatherers 10,000 years ago. The differences in ests and the northern Mexican desert ecologically. The latter desert sepa- population are glaring: Eurasia's (including North Africa's) is nearly 6 rated advanced human societies of Mesoamerica from those of North times that of the Americas, nearly 8 times that of Africa's, and 230 times America, while the isthmus separated advanced societies of Mesoamerica that of Australia's. Larger populations mean more inventors and more from those of the Andes and Amazonia. In addition, the main axis of the competing societies. Table 13.1 by itself goes a long way toward Americas is north-south, forcing most diffusion to go against a gradient explaining the origins of guns and steel in Eurasia. of latitude (and climate) rather than to operate within the same latitude. All these effects that continental differences in area, population, ease of For example, wheels were invented in Mesoamerica, and llamas were domesticated in the central Andes by 3000 B.C., but 5,000 years later the TABLE 13.1 Human Populations of the Continents Americas' sole beast of burden and sole wheels had still not encountered each other, even though the distance separating Mesoamerica's Maya soci- Continent 1990 A",a Population (square miles) eties from the northern border of the Inca Empire (1,200 miles) was far less than the 6,000 miles separating wheel- and horse-sharing France and Eurasia and North Africa 4,120,000,000 24,200,000 China. Those factors seem to me to account for the Americas' technologi- (Eurasia) (4,000,000,000) (21,500,000) cal lag behind Eurasia. (North Africa) (120,000,000) (2,700,0001 Sub-Saharan Africa is the world's third largest landmass, considerably North America and South America 736,000,000 16,400,000 smaller than the Americas. Throughout most of human history it was far Sub-Saharan Africa 535,000,000 9,100,000 more accessible to Eurasia than were the Americas, but the Saharan desert Australia 18,000,000 3,000,000 is still a major ecological barrier separating sub-Saharan Africa from 2 6 4 GUNS, GERMS, AND STEEL diffusion, and onset of food productionexerted on the rise of technology became exaggerated, becausetechnologycatalyzesitself. Eurasia's consid- erable initial advantage thereby was translated into a huge lead as of A.D. 1492-lor reasons of Eurasia's distinctive geography rather than of dis- tinctivehuman intellect. The New Guineans whom I know include poten- tial Edisons. But they directed their ingenuity toward technological problemsappropriate to their situations: the problems of surviving with- out any imported items in the New Guinea jungle, rather than the prnblem of inventing phonographs. a summary of human history that can be accounted, for the time being, as Darwinian in its authority. " -Thomas M. Disch, New Leader "A wonderfully engrossing book.... Jared Diamond takes us on an exhilarating world tour of history that makes us rethink all our ideas about ourselves and other peoples and our places in the overaU scheme of things." -Christopher Ehret, Professor of African History, UCLA "Jared Diamond masterfully draws together recent discoveries in fields of inquiry as diverse as archaeology and epidemiology, as he illuminates how and why the human societies of different continents followed widely divergent pathways of development over the past 13,000 years." -Bruce D. Smith, Director, Archaeobiology Program, Smithsonian Institution "The question, 'Why did human societies have such diverse fates?' has usually received racist answers. Mastering information from many differ- ent fields, Jared Diamond convincingly demonstrates that head starts and local conditions can explain much of the course of human history. His impressive account will appeal to a vast readership." THE FATES OF HUMAN SOCIETIES -Luca Cavalli-Sforza, Professor of Genetics, Stanford University Jared Diamond c tv' ~1/?J J w. W. Norton & Company New York London