DCC.docx

1. Which two common use cases can be addressed with Data Cloud? Choose 2 answers a. Understand and act upon customer data to drive more relevant experiences. b. Govern enterprise data lifecycle through a centralized set of policies and processes. c. Harmonize data from multiple sources with a standardized and extendable data model. d. Safeguard critical business data by serving as a centralized system for backup and disaster recovery. 2. Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this? e. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly. f. Use the data spaces feature and applying filtering on the Account data lake object based on Country. g. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country. h. Use formula fields based on the account Country field to filter incoming records. 3. A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership? i. Subscriber j. Unified Individual k. Unified Contact l. Individual 4. How does Data Cloud handle an individual\'s Right to be Forgotten? m. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion n. Deletes the specified Individual record and its Unified Individual Link record. o. Deletes the specified Individual and records from any data source object mapped to the Individual data model object. p. Deletes the specified Individual and records from any data model object/data lake object related to the Individual. 5. The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue? q. The Salesforce Integration User Is missing Rad permissions on the newly created field. r. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. s. Custom fields on the Case object are not supported for ingesting into Data Cloud. t. After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM. 6. A consultant is integrating an Amazon 53 activated campaign with the customer\'s destination system. In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing? u. The.txt file v. The json file w. The.csv file x. The.zip file 7. A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available? y. The segment is not segmenting on profile data. z. The attributes are being used in another activation. a. The desired attributes reside on different related paths. b. Activations can only include 1-to-1 attributes. 8. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers c. Review data transformations to ensure they\'re run after calculated insights. d. Review calculated insights to make sure they\'re run before segments are refreshed. e. Review segments to ensure they\'re refreshed after the data is ingested. f. Review calculated insights to make sure they\'re run after the segments are refreshed. 9. A consultant wants to build a new audience in Data Cloud. Which three criteria can the consultant include when building a segment? Choose 3 answers g. Direct attributes h. Data stream attributes i. Calculated Insights j. Related attributes k. Streaming insights 10. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation? l. Unified Individual \> Unified Link Individual \> Sales Order m. Unified Individual \> Individual \> Sales Order n. Sales Order \> Individual \> Unified Individual o. Sales Order \> Unified Individual 11. A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized? p. Create a formula field to standardize the format. q. Edit and update the data in the source system prior to sending to Data Cloud. r. Assign the PhoneNumber field type when creating the data stream. s. Create a calculated insight after ingestion. 12. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers t. Personalization u. MobileConnect v. Loyalty Management w. MobilePush 13. A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue? x. Value suggestion is still processing and to be available. y. Value suggestion requires Data Aware Specialist permissions at a minimum. z. Value suggestion can only work on direct attributes and not related attributes. a. Value suggestion will only return result for the first 50 values of a specific attribute. 14. To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers b. Include campaign identifier in the activation name. c. Hard code the campaign identifier as a new attribute in the campaign activation. d. Include campaign identifier in the filename specification. e. Include campaign identifier in the segment name. 15. A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants. How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria? f. Place the attribute for product color in one container and the attribute for product type in another container. g. Place an attribute for the \"black\" calculated insight to dynamically apply h. Place the attributes for product and product type as direct attributes. i. Place the attributes for product color and product type in a single container. 16. Which consideration related to the way Data Cloud ingests CRM data is true? j. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization, k. The CRM Connector\'s synchronization times can be customized to up to 15-minute intervals. l. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh. m. The CRM Connector allows standard fields to stream into Data Cloud in real time. 17. A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results? n. Party Identification on Patient ID o. Exact Last Name and Emil p. Email Address and Phone q. Fuzzy First Name, Exact Last Name, and Email 18. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer\'s normal range. What should a consultant do to accommodate this request? r. Use a calculated insight paired with a flow. s. Use streaming data transform with a flow. t. Use a streaming insight paired with a data action u. Use streaming data transform combined with a data action. 19. What does the Source Sequence reconciliation rule do in identity resolution? v. Includes data from sources where the data is most frequently occurring w. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources x. Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source y. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name 20. What does it mean to build a trust-based, first-party data asset? z. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange a. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations b. To ensure opt-in consents are collected for all email marketing as required by law c. To obtain competitive data from reliable sources through interviews, surveys, and polls 21. What does the Ignore Empty Value option do in identity resolution? d. Ignores empty fields when running any custom match rules. e. Ignores empty fields when running reconciliation rules. f. Ignores Individual object records with empty fields when running identity resolution rules. g. Ignores empty fields when running the standard match rules. 22. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this? h. B2C Commerce Starter Bundles i. Direct Sales Order entity ingestion j. Direct Sales Product entity ingestion k. B2C Commerce Starter Bundles plus a custom extract 23. A segment fails to refresh with the error \"Segment references too many data lake objects (DLOS)\". Which two troubleshooting tips should help remedy this issue? Choose 2 answers l. Split the segment into smaller segments. m. Use calculated insights in order to reduce the complexity of the segmentation query. n. Refine segmentation criteria to limit up to five custom data model objects (DMOs). o. Space out the segment schedules to reduce DLO load. 24. Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record. Which two features should a consultant consider for this use case? Choose 2 answers p. Data Action q. Profile API r. Lightning Web Components s. Query APL 25. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID? t. Party Identification object u. Loyalty Identification object v. Individual object w. Contact Identification object 26. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability? x. Create, publish, and deploy a data kit. y. Create a reusable container block with common criteria. z. Create a nested segment. a. Create a segment and copy it for each brand. 27. Which two dependencies prevent a data stream from being deleted? Choose 2 answers b. The underlying data lake object is used in activation. c. The underlying data lake object is used in a data transform. d. The underlying data lake object is mapped to a data model object. e. The underlying data lake object is used in segmentation. 28. A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. Which two features should the consultant recommend to best address this requirement? Choose 2 answers f. Profile Explorer g. Calculated insight h. Dashboard i. Report 29. A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified? j. Mew dimensions can be added. k. Existing dimensions can be removed. l. Existing measures can be removed. m. New measures can be added. 30. A consultant wants to build a new audience in Data Cloud. Which three criteria can the consultant include when building a segment? Choose 3 answers n. Direct attributes o. Data stream attributes p. Calculated Insights q. Related attributes r. Streaming insights 31. A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized? s. Create a formula field to standardize the format. t. Edit and update the data in the source system prior to sending to Data Cloud. u. Assign the PhoneNumber field type when creating the data stream. v. Create a calculated insight after ingestion. 32. A user Is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue? w. Value suggestion will only return results for the first 50 values of a specific attribute, x. Value suggestion can only work on direct attributes and not related attributes. y. Value suggestion requires Data Aware Specialist permissions at a minimum. z. Value suggestion is still processing and takes up to 24 hours to be available. 33. A consultant is helping a beauty company ingest its profile data into Data Cloud. The company\'s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution? a. Create a custom DMO from scratch that has all fields that are needed. b. Create a custom DMO with only the additional fields and map it to the standard Individual DMO. c. Create custom fields on the standard Individual DMO. d. Duplicate the standard Individual DMO and add the additional fields. 34. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers e. Add additional attributes. f. Choose a segment. g. Select contact points. h. Add the calculated insight in the activation. 35. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate? i. Change reconciliation rules to Most Occurring. j. Increase the number of matching rules. k. Include additional attributes in the existing matching rules. l. Reduce the number of matching rules. 36. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud? m. Use an S3 Private Key Certificate. n. Use an S3 Encrypted Username and Password. o. Use a JWT Token generated on S3. p. Use an S3 Access Key and Secret Key 37. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers q. Review data transformations to ensure they\'re run after calculated insights. r. Review calculated insights to make sure they\'re run before segments are refreshed. s. Review segments to ensure they\'re refreshed after the data is ingested. t. Review calculated insights to make sure they\'re run after the segments are refreshed. 38. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration? u. SMS v. Email w. CloudPage x. Mobile push 39. Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model? y. Party z. GlobalAccount a. Membership b. Engagement 40. Northern Trail Outfitters is using the Marketing Cloud Starter Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available data sets in Marketing Cloud Starter Data Bundles? c. A Mobile Connect d. Mobile Push e. Loyalty Management f. Personalization 41. A Data Cloud consultant is in the process of setting up data streams for a new service-based data source. When ingesting Case data, which field is recommended to be associated with the Event Time field? g. EscalationDate h. LastModifiedDate i. Creation Date j. ResolutionDate 42. Which statement about Data Cloud\'s Web and Mobile Application Connector is true? k. A standard schema containing event, profile, and transaction data is created at the time the connector is configured. l. The connector schema can be updated to delete an existing field. m. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup. n. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector. 43. Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily? o. Is Birthday p. Is Today q. Is Between r. Is Anniversary Of 44. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the Engagement Date field fits this use case? s. Is Between t. Last Number of Days u. Next Number of Days v. Greater than Last Number of Days 45. A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal? Choose2answers w. Segments x. Data model objects y. Identity resolution rule sets z. Calculated insights 46. The Salesforce CRM Connector is configured and the Case object data stream is setup. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue? a. The Salesforce Integration User is missing Read permissions on the newly created field. b. Custom fields on the Case object are not supported for ingesting into Data Cloud. c. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. d. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM. 47. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario? e. A. Clone the data source object. f. Use batch transforms to create a second data lake object. g. Create a junction object in Salesforce CRM and modify the ingestion strategy. h. Create a data kit from the data lake object and deploy it to the same Data Cloud org. 48. Which information is provided in a.csv file when activating to Amazon S3? i. An audit log showing the user who activated the segment and when it was activated j. The activated data payload k. The metadata regarding the segment definition l. The manifest of origin sources within Data Cloud 49. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation? m. A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream. n. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object. o. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object. p. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object. 50. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration? q. Confirm the Create object permission is enabled in the Data Cloud org. r. Confirm the View All object permission is enabled in the source Salesforce CRM org. s. Confirm the Ingest Object permission is enabled in the Salesforce CRM org. t. Confirm that the Modify Object permission is enabled in the Data Cloud org. 51. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate? u. Change reconciliation rules to MostOccurring. v. Increase the number of matching rules. w. Include additional attributes in the existing matching rules. x. Reduce the number of matching rules. 52. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct \| Count \| At Least \| 1 Color \| Is Equal To \| red AND GoodsProduct \| Count \| At Least \| 1 PrimaryProductCategory \| Is Equal To \| shoes y. Individuals who purchased at least one of any red' product and also purchased at least one pair of 'shoes' z. Individuals who purchased at least one \'red shoes\' as a single line item in a purchase a. Individuals who made a purchase of at least one \'red shoes' and nothing else b. Individuals who purchased at least one of any \'red\' product or purchased at least one pair of \'shoes\' 53. Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this? c. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly. d. Use the data spaces feature and applying filtering on the Account data lake object based on Country. e. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country. f. Use formula fields based on the account Country field to filter incoming records. 54. Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unifiedview of its customers and alltheir order transactions. What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle? g. The B2C Commerce Order Bundle ingests 12 months of historical data. h. The B2C Commerce Order Bundle ingests 6 months ofhistorical data. i. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on. j. The B2C Commerce Order Bundle ingests 30 days ofhistorical data. 55. A consultant wants to build a new audience in Data Cloud. Which three criteria can the consultant include when building a segment? Choose 3 answers k. Direct attributes l. Data stream attributes m. Calculated Insights n. Related attributes o. Streaming insights 56. How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model? p. Creates additional contact points q. Leverages reconciliation rules r. Creates additional rulesets s. Leverages match rules 57. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud? t. Use an S3 Private Key Certificate. u. Use an S3 Encrypted Username and Password. v. Use a JWT Token generated on S3. w. Use an S3 Access Key and Secret Key. 58. A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue? x. Value suggestion is still processing and to be available. y. Value suggestion requires Data Aware Specialist permissions at a minimum. z. Value suggestion can only work on direct attributes and not related attributes. a. Value suggestion will only return result for the first 50 values of a specific attribute. 59. A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone. Which user will see their home time zone in the segment and activation schedule areas? b. The team member in the Pacific time zone. c. The team member in the Eastern time zone. d. Neither team member; Data Cloud shows all schedules in GMT. e. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers f. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both. g. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform. h. Create a custom matching rule for an exact match on the Individual ID attribute. i. Create a matching rule based on party identification that matches on CRM ID as the party identification name. 61. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID? j. Party Identification object k. Loyalty Identification object l. Individual object m. Contact Identification object\\ 62. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated? n. Include Contact Point Email object Is Active field as a match rule. o. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target. p. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. q. Set the default reconciliation rule to Last Updated. 63. A consultant is working in a customer\'s Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers. r. All individual data will be removed. s. Unified customer data associated with this ruleset will be removed. t. Dependencies on data model objects will be removed. u. All source profile data will be removed. 64. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability? v. Create, publish, and deploy a data kit. w. Create a reusable container block with common criteria. x. Create a nested segment. y. Create a segment and copy it for each brand. 65. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers z. Review data transformations to ensure they\'re run after calculated insights. a. Review calculated insights to make sure they\'re run before segments are refreshed. b. Review segments to ensure they\'re refreshed after the data is ingested. c. Review calculated insights to make sure they\'re run after the segments are refreshed. 66. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer\'s current mutual fund investments. How should the Data Cloud consultant configure this activation? d. Include Fund Type equal to \"Mutual Fund\" as a related attribute. Configure an activation based on the new segment with no additional attributes. e. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to \"Mutual Fund\". f. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type. g. Include Fund Name and Fund Type by default for post processing in the target system. 67. Which configuration supports separate Amazon S3 buckets for data ingestion and activation? h. Dedicated S3 data sources in Data Cloud setup i. Multiple S3 connectors in Data Cloud setup j. Dedicated S3 data sources in activation setup k. Separate user credentials for data stream and activation target 68. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the Engagement Date field fits this use case? l. Is Between m. Greater than Last Number of n. Next Number of Days o. Last Number of Days 69. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it\'s important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO\'s desire to separate its data by brand? p. Data streams for each brand q. Data model objects for each brand r. Data spaces for each brand s. Data sources for each brand 70. A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address of a Contact that they want to use for activation. To which data entity is mapped? t. Contact u. Contact Point\_Email v. Custom customer Email\_\_c object w. Individual 71. The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue? x. The Salesforce Integration User Is missing Rad permissions on the newly created field. y. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. z. Custom fields on the Case object are not supported for ingesting into Data Cloud. a. After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM. 72. An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case? b. Value suggestion c. Data harmonization d. Transformation formulas e. Global picklists 73. What is the result of a segmentation criteria filtering on City \| Is Equal To \| \'San José\'? f. Cities containing \'San José', \'San Jose', \'san jose', or \'san jose' g. Cities only containing \'San Jose\' or \'san jose' h. Cities only containing \'San Jose\' or \'San Jose\' i. Cities only containing \'San José' or \'san josé\' 74. During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile? j. Harmonization k. Data Cleansing l. Data Consolidation m. Identity Resolution 75. What does the Ignore Empty Value option do in identity resolution? n. Ignores empty fields when running any custom match rules. o. Ignores empty fields when running reconciliation rules. p. Ignores Individual object records with empty fields when running identity resolution rules. q. Ignores empty fields when running the standard match rules. 76. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers. r. Data deletion requests are reprocessed at 30, 60, and 90 days. s. Data deletion requests are processed within 1 hour. t. Data deletion requests are submitted for Individual profiles. u. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds. 77. A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour. How should the consultant configure the solution to ensure the data action is triggered at the cadence required? v. Set the activation schedule to hourly. w. Configure the data to be ingested in hourly batches. x. Set the journey entry schedule to run every hour. y. Set the insights aggregation time window to 1 hour. 78. A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. Which two features should the consultant recommend to best address this requirement? Choose 2 answers. z. Explorer a. Calculated insight b. Dashboard c. Report 79. Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis? d. Automation Studio and Profile file API e. Marketing Cloud Connect API f. Marketing Cloud Data extension Data Stream g. Email Studio Starter Data Bundle 80. Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers. h. Ensure that deletion of old files is enabled. i. Ensure the refresh mode is set to \'Upsert\'. j. Ensure the filename contains a wildcard to a accommodate the timestamp. k. Ensure the refresh mode is set to \'Full Refresh.\'\' 81. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this? l. Nested segments m. Segment exclusion n. Calculated insights o. Segment membership data model object 82. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers. p. Personalization q. MobileConnect r. Loyalty Management s. MobilePush 83. Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK? t. Batch transform u. Calculated insight v. Streaming insight w. Formula fields 84. What is a unique requirement of a Streaming Insight query? x. A dimension y. A measurement z. A window function a. A WHERE clause 85. Which three options can be used to build a filter in the Segmentation Canvas? b. Data Lake Objects c. Streaming Insights d. Calculated Insights e. Related Attributes f. Direct Attributes 86. How can attribute names be modified to match a naming convention in Cloud File Storage target? g. Update attribute names in the data stream configuration h. Update field names in the data model i. Set preferred attribute names when configuring activation j. Use a formula field to update the field name in an activation 87. To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved? k. Include campaign identifier into the activation name l. Hard-code the campaign identifier as a new attribute in the campaign activation m. Include campaign identifier into the filename specification n. Include campaign identifier into the segment name 88. Which two applications automatically create activation targets at the time the application is connected to Data Cloud? (Choose 2) o. Personalization powered by Interaction Studio p. Amazon S3 q. B2C Commerce r. Marketing Cloud Engagement 89. Which two steps are required when configuring a Marketing Cloud activation? (Choose 2) s. Set an Activation Schedule t. Select an Activation Target u. Add Additional Attributes v. Select Contact Points 90. What component of Calculated Insights can be included as attribute data in an activation? w. Metrics and Dimensions x. Dimensions y. Metrics z. Filters 91. Which data model subject area defines the revenue or quantity for an opportunity by product family? a. Engagement b. Product c. Party d. Sales Order 92. An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case? e. Transformation Formulas f. Data Harmonization g. Value Suggestion h. Global Picklists 93. What can be customized in the Data Cloud canonical model? i. Fields j. Objects, Fields, and Relationships k. Objects and Fields l. Objects 94. Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights? m. Transaction n. Individual o. Sales Order p. Engagement 95. Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream? q. Ensure the refresh mode is set to \"Upsert\" and Refresh only new files\" is selected r. Ensure the refresh mode is set to \"Full Refresh\" and the filename contains a wildcard to accommodate the timestamp s. Ensure the refresh mode is set to \"Full Refresh\" and \"Refresh only new files\' is selected t. Advise NTO to change their processes: this configuration is not supported 96. Which two statements about Data Cloud\'s Web and Mobile App connector are true? (Choose 2) u. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup v. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page w. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection x. Mobile and Web SDK schema can be updated to delete an existing field 97. Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model? y. Individual z. Global Account a. Party b. Membership 98. Which two objects or fields are supported for ingestion using the Salesforce CRM connector? (Choose 2) c. Custom Big Objects d. Standard Big Objects e. Standard Objects f. Custom Objects 99. Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis? g. Marketing Cloud Connect API h. Email Studio Starter Data Bundle i. Profile attributes are not yet supported j. Automation Studio and Profile API 100. How does Data Cloud handle an individual\'s right to be forgotten? k. Deletes the specified Individual and records from any DMO/DLO related to the Individual. l. Deletes the specified Individual and records from any DSO mapped to the Individual DMO. m. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion. n. Deletes the specified Individual record and its Unified Individual Link record. 101. Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request? (Choose 2) o. Use Data Explorer to locate and manually remove the Individual p. Use the Consent API to suppress processing and delete the individual and related records from source data streams q. Delete the data from the incoming data stream and perform a full refresh r. Add the Individual Id to a headerless file and use the delete from file functionality\\ 102. A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud? (Choose 2) s. Manually import the file using the Data Import Wizard t. Utilize Salesforce\'s Dataloader application to perform a bulk upload from a desktop u. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector v. Import the file into Amazon S3 and ingest with the Cloud Storage Connector 103. A segment fails to refresh with the error \"Segment references too many Data Lake Objects (DLOs)\". What are two remedies for this issue? (Choose 2) w. Space out the segment schedules to reduce Data Lake Object load x. Refine segmentation criteria to limit up to 5 custom DMOs y. Split the segment into smaller segments z. Use Calculated Insights in order to reduce the complexity of the segmentation query 104. Which operator can be used to create a segment for a birthday campaign that is evaluated daily? a. Is This Year b. Is Anniversary Of c. Is Between d. Is Birthday 105. What is a unique requirement of a Streaming Insight query? e. A dimension f. A measurement g. A window function h. A WHERE clause 106. Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK? i. Activation j. Segment k. Streaming Insight l. Calculated Insight 107. The leadership team at Cumulus Financial has declared that customers who have deposited more than \$250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need? (Choose 2) m. Calculated Insight n. Report o. Segment p. Dashboard 108. Which feature can integrate in real time with Salesforce CRM? q. Data Actions r. Identity Resolution s. CRM Starter Bundle t. Data Model Triggers 109. Northern Trail Outfitters wants to be able to calculate each customer\'s lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud? u. Nested segments v. Flow orchestration w. Streaming data transformations x. Metrics on metrics 110. The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal? y. Streaming Insight z. Calculated Insight a. Streaming Data Transformation b. Segment 111. What is allowed when editing a Calculated Insight? c. Removing existing measures d. Adding new measures e. Adding new dimensions f. Removing existing dimensions 112. Which three actions can be applied to a previously created segment? (Choose 3) g. Reactivate h. Export i. Delete j. Copy k. Inactivate 113. What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight? (Choose 2) l. WHERE clause is required m. At least two objects to join n. At least one dimension o. At least one measure 114. What does it mean to build a trust-based, first-party data asset? p. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud q. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange r. Obtain competitive data from reliable sources through interviews, surveys, and polls s. Ensure opt-in consents are collected for all email marketing as required by law 115. What are the two distinct phases of data model management in Data Cloud? (Choose 2) t. Data Activation u. Data Ingestion v. Data Actions w. Data Modeling 116. Which two statements are true about using consent API and exercising right to be forgotten? (Choose 2) x. Data Deletion requests are processed within 1 hour y. Data Deletion requests are reprocessed at 30, 60, and 90 days z. Data Deletion requests are submitted for Individual profiles a. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds 117. A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud? b. Manually delete customer and related records using the Profile Explorer c. Use Consent API to request deletion of the customer\'s information d. Utilize the Data Rights Subject Request tool to request deletion of the customer\'s information e. Use Ingestion API to request deletion of the customer\'s information 118. What are two benefits Data Cloud provides a company in relation to managing customer data? (Choose 2) f. Unified Identity Resolution g. Data Harmonization h. Data Governance i. Data Marketplace 119. Which data sources are available from Marketing Cloud as a starter bundle? j. Email, Cloud Pages, Einstein Web & Email Recommendations k. Email, MobileConnect, MobilePush and GroupConnect l. Email, Mobile Connect, and Einstein Engagement Scoring m. Email, MobileConnect and MobilePush 120. Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in? (Choose 2) n. Segment Schedule o. Identity Resolution p. Ingestion Schedule q. Activation Schedule 121. Which three out-of-the-box connectors are available for Data Cloud? (Choose 3) r. Marketing Cloud s. B2C Commerce t. Slack Connector u. Amazon S3 v. Amazon Redshift Connector 122. Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration? w. Modify All object permission enabled in Data Cloud org x. Ingest Object permission is enabled in the CRM org y. Create object permission enabled in Data Cloud org z. View All object permission enabled in source CRM org 123. What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation? a. A. Review consent and privacy management policies b. B. Obtain cross-organizational buy-in c. C. Identify activation targets d. D. Identify data sources 124. Which three features can be used to validate the data in the unified profile object? (Choose 3) e. Data Actions f. Data Explorer g. Query API h. Profile Explorer i. Identity Reconciliation 125. Which configuration can support separate Amazon S3 buckets for data ingestion and activation? j. Dedicated S3 data sources in activation setup k. Dedicated S3 data sources in Data Cloud setup l. Separate user credentials for data stream and activation m. Separate user credentials for data stream and activation target 126. A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign? n. Customer Data Cloud for Marketing Admin o. Customer Data Cloud for Marketing Specialist p. Customer Data Cloud for Marketing Data Aware Specialist q. Customer Data Cloud for Marketing Manager 127. Which three components of Data Cloud can be bundled within a Data Kit? (Choose 3) r. Data Models s. Calculated Insights t. Segments u. Data Streams v. Identity Resolution Rulesets 128. An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge? w. Amazon S3 Bucket x. Personalization y. Marketing Cloud z. Salesforce CRM 129. How does an administrator increase the consolidation rate for Identity Resolution? a. Change all reconciliation rules to Source Sequence b. Add more matching rules to broaden the search for matches c. Change the Ignore Empty Value option d. Reduce the number of matching rules 130. Which three Data Model objects do Reconciliation Rules operate across? (Choose 3) e. Individual f. Party Identification g. Contact Point Email h. Contact i. Lead 131. Which match criteria is only available as custom in order to perform an exact match in Identity Resolution? j. Phone Number k. Email Address l. Party Identification Id m. Government Id 132. How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model? n. Create additional Rule Sets o. Leverage Reconciliation Rules p. Create additional Contact Points q. Leverage Match Rules 133. What is the relationship between Individual and Contact Point Objects? r. 1:1 s. 1: Many t. Many: Many u. None of the above 134. Which of these is present in Identity Resolution Summary? v. Unified Individuals w. Last Processing Status x. Matched Individuals y. All the above 135. When can the data types be changed during ingestion? z. After the DSO is created a. Before DSO is created b. Data type can never be changed c. Data type can be changed at any time 136. Which of the following functions returns the first value from a list that isn\'t empty? d. CONCAT e. COALESCE f. REPLACE g. FIND 137. How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle? h. 90 days i. 60 days j. 30 days k. 10 days 138. What is the maximum limit of the number of records for Full Refresh Extract Method? l. 10 million m. 40 million n. 50 million o. No hard limit 139. Which type of measures with aggregate functions are supported? p. Date q. Text r. Numeric s. Boolean 140. How many Metrics can be present in 1 segment container? t. 1 u. 5 v. 10 w. 100 141. How many calculated insights can be created per tenant? x. 5 y. 10 z. 50 a. 100 142. Which of the following cannot be used in Segmentation? (Choose 2) b. Numeric Measures c. Text Measures d. Aggregate Functions e. Date Time Measures 143. Which of the following are characteristics of Formulas? (Choose 2) f. Simple logic on a row-based operation g. Ease of use, self-service h. Highly reusable content i. Attribute updated regularly 144. What is a DMO called if it inherits the name, shape, and semantics of the reference object? j. Custom DMO k. Standard DMO l. Data Lake Object (DLO) m. Data Source Object (DSO) 145. How do the Data streams that use the Marketing Cloud Connector refresh data? n. Manually refreshed by CDP Admin o. Marketing Cloud\'s Automation Studio handles this process. p. APIs are used for refresh q. None of the above 146. What should be the type of the Event Time Field while ingesting Engagement data? r. Mutable s. Inconsistent t. Immutable u. None of the above 147. What happens if no file name is specified in AWS S3 data stream during ingestion? v. The system does not fetch any file and the data stream shows an error. w. The system chooses the first file found in the S3 bucket x. The ingestion setup can\'t be completed without specifying the filename. y. The ingestion setup is completed but the data stream shows 0 records 148. A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome? z. Map Data to Data Model \> Create Calculated Insight \> Use in Segmentation a. Ingest Data \> Map Data to Data Model \> Create Calculated b. Insight \> Use in Segmentation c. Ingest Data \> Create Calculated Insight \> Use in Segmentation d. Create Calculated Insight \> Map Data to Data Model \> Use in Segmentation 149. Which two common use cases can be addressed with Data Cloud? (Choose 2) e. Harmonize data from multiple sources with a standardized and extendable data model f. Understand and act upon customer data to drive more relevant experiences g. Safeguard critical business data by serving as a centralized system for backup and disaster recovery h. Govern enterprise data lifecycle through a centralized set of policies and processes 150. What is Data Cloud\'s primary value to customers? i. A single source of truth for all anonymous data j. A platform that can update all connected systems with a golden record in real-time k. A platform that provides a unified view of a customer and their related data l. A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior 151. Which two objects or fields are supported for ingestion using the Salesforce CRM connector? m. Standard Objects n. Standard Big Objects o. Custom Big Objects p. Custom Objects 152. An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved? q. Number r. Decimal s. Text t. Serial 153. A customer has a custom \'Customer\_Email\_c\' object related to the standard \'Contact\' object in Salesforce CRM. To which data entity is this mapped? u. Contact v. Contact Point Email w. Custom \'Customer\_Email\' Object x. Individual 154. Which two characteristics describe the Customer 360 data model? (Choose 2) y. A Conceptual Model z. A Static Model a. A Product Sold By Salesforce b. A Canonical Model 155. When setting up the data source object or schema for data ingestion, what are the three data categories to select from? (Choose 3) c. Engagement Data d. Event Data e. Other Data f. Order Data g. Profile Data 156. To which Data Model entity should the Email field from a CRM Contact object be mapped? h. Lead i. Account Contact j. Individual k. Contact Point Email 157. What is the correct formula to display the value of the raw data column of \"RetailPrice\' plus an additional 5 percent? l. sourceField\[\'RetailPrice1\*l.05 m. SELECT(\[\'RetailPrice\'\]\*1.05) n. sourceField\[\'retailprice\'\]\*1.05 o. SELECT(\[\'retailprice\'\]\*1.05) 158. Which two dependencies need to be removed prior to disconnecting a data source? (Choose 2) p. Activation Target q. Data Stream r. Segment s. Activation 159. What is the first step to set up and configure a Data Cloud instance after it has been provisioned? t. Complete the Salesforce Data Cloud \"Get Started\'\' process u. Connect to the Marketing Cloud Account Data Cloud is provisioned in v. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user w. Connect to the Salesforce CRM org Data Cloud is provisioned in 160. When performing Segmentation or Activation, which timezone is used to publish and refresh data? x. Timezone of the Data Cloud Admin user y. Timezone is explicitly specified when creating a segment or activation z. Timezone set by the Salesforce Data Cloud org a. Timezone of the user defining the activity 161. An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called \"Business Priority\" was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue? b. Custom fields on the Case objects are not supported for ingesting into Data Cloud c. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop d. The Data Cloud administrator does not need to do anything. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to CRM e. The Salesforce Integration User is missing \"Read\" permissions on the newly created field 162. Which two dependencies can prevent a Data Stream from being deleted? (Choose 2) f. A data stream attribute is mapped to a Data Model object g. A data stream attribute is used in Calculated Insight h. A data stream attribute is used in Segmentation i. A data stream attribute is used in Activation 163. A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership? j. Subscriber k. Unified Contact l. Unified Individual m. Individual 164. Which authentication type is supported for a Cloud File Storage activation target? n. Using private key certificate o. Using access and secret keys p. Using encrypted username and password q. Using JWT token 165. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment? r. Refresh Data Stream \> Calculated Insight \> Identity Resolution s. Identity Resolution \> Calculated Insight \> Refresh Data Stream t. Calculated Insight \> Identity Resolution \> Refresh Data Stream u. Refresh Data Stream \> Identity Resolution \> Calculated Insight 166. What does the Ignore Empty Value option do in Identity Resolution? v. Ignores Individual object records with empty fields when running Identity Resolution rules w. Ignores empty fields when running any custom match rules x. Ignores empty fields when running reconciliation rules y. Ignores empty fields when running the standard match rules 167. Which three objects are created as a result of Identity Resolution? (Choose 3) z. Unified Subscriber a. Unified Data Model b. Unified Contact Point c. Unified Link d. Unified Individual 168. What does the Source Sequence reconciliation rule do in Identity Resolution? e. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name f. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source g. Includes data from sources where the data is alphanumerically sequenced h. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources 169. When creating a segment on an individual, what is the result of using two separate containers linked by an AND: At Least 1 of GoodsProduct.Color Is Equal To \'red\' AND At Least 1 of GoodsProduct.PrimaryProductCategory Is Equal To shoes? i. Individuals who purchased at least 1 of any red\' product and also purchased at least 1 pair of shoes\' j. Individuals who purchased at least 1 \'red shoes\' as a single line item in a purchase k. Individuals who purchased at least 1 \'red shoes\'. 1 of any red\' item, or 1 of any \'shoes\' item in a purchase l. Individuals who made a purchase of at least 1 of only \'red shoes\' and nothing else 170. Which data model object category can a Data Cloud user create segments on? m. Profile n. Unified Individual only o. Engagement p. Other 171. What are three benefits of Calculated Insights over Segmentation Operators? (Choose 3) q. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage r. Calculated Insights results can be refreshed near real time s. Calculated Insights are better suited for single row based operation t. Calculated Insights can query engagement data greater than 2 years u. Calculated Insights are better suited for complex queries over multiple objects 172. What is the result of a segmentation criteria filtering on City \| Is Equal To I \'San Jose? v. Cities containing \'San Jose\', \'San Jose\', \'san jose\'. or \'san jose\' w. Cities only containing \'San Jose\' or \'San Jose\' x. Cities only containing \'San José' or \'san josé\' y. Cities only containing \'San Jose\' or \'san jose\' 173. An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation? z. Unified Individual \> Individual \> Sales Order a. Unified Individual \> Unified Link Individual \> Sales Order b. Sales Order \> Unified Individual c. Sales Order \> Individual \> Unified Individual 174. What should an administrator do to pause a segment activation but with the intent of using that segment again? d. Inactivate the segment e. Delete the segment f. Stop the Publish Schedule g. Skip the Activation 175. Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer\'s normal range. How should an administrator accommodate this request? h. Use Streaming Data Transformations with a Flow i. Use a Streaming Insight paired with a Data Action j. Use Streaming Data Transformations combined with a Data Action k. Use a Calculated Insight paired with a Flow

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