Copy of Exam 1 review.docx

**Traditional marketing** - **Contemporary** - **Value Proposition** - **Market Segmentation** - **The Four P\'s & The Four A's of Marketing Mix** - **Customer Perceived Value** - **Consumer Generated Marketing** - **Mission Statement** - - - **Divesting**...

**Traditional marketing** - **Contemporary** - **Value Proposition** - **Market Segmentation** - **The Four P\'s & The Four A's of Marketing Mix** - **Customer Perceived Value** - **Consumer Generated Marketing** - **Mission Statement** - - - **Divesting** - **Internal Value Chain** - **Value Delivery Network** - **Market Targeting** - **Market Positioning** - **Marketing Intermediary** - **Marketing ROI** - **Demography** - **Cause Related Marketing** - **Competitive Marketing Intelligence** - **Artificial Intelligence** - **Customer Relationship Management** - **Ethnographic Research** - **Customers relationship group** - **Business portfolio** - **Market expansion grid** - **Existing products** **New products** --------------------- ----------------------- --------------------- **Existing market** Market penetration Product development **New market** Market development Diversification **Marketing strategy** - **Marketing managers** - **SWOT Analysis** - **Reseller** - **Physical distribution** - **Marketing services agencies** - **Microenvironment** - **Macro Environment** - 1. a. b. c. d. e. 2. f. g. h. i. j. 3. k. 4. l. m. n. o. p. q. 5. 6. r. s. 7. **High growth** star Question mark ----------------- ----------------- ---------------- **Low growth** Cash cow Dog **High market** **Low market** t. u. v. w. 8. x. y. z. a. 9. b. c. d. e. f. 10. g. h. 11. i. j. 12. k. l. m. 13. n. o. p. 14. q. r. 15. 16. 17. 18. 19. In-class review: 1. a. 2. b. 3. c. 4. d. 5. e. 6. f. 7. g. 8. h. 9. i. 10. j. 11. 12. k. 13. l. 14. m. 15. n. 16. 17. o. 18. p. 19. q. 20. r. 21. s. 22. t. 23. u. 24. 25. 26. v. 27. w. 28. x. 29. y. 30. z. 31. a. 32. b. 33. c. 34. d. 35. e. 36. f. 37. g. 38. h. 39. 40. 41. i. 42. j. 43. k. 44. l. 45. m. 46. n.