Questions and Answers
What is traditional marketing?
What is contemporary marketing?
What is a value proposition?
What is market segmentation?
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What are The Four P's of Marketing Mix?
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What are The Four A's of Marketing Mix?
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What is customer perceived value?
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What is consumer generated marketing?
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What is a mission statement?
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What does divesting mean in marketing?
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What is the internal value chain?
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What is a value delivery network?
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What is market targeting?
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What is market positioning?
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What is a marketing intermediary?
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What does marketing ROI refer to?
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What is demography?
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What is cause related marketing?
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What is competitive marketing intelligence?
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What role does artificial intelligence play in marketing?
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What is customer relationship management?
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What is ethnographic research?
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What is a customers relationship group?
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What is a business portfolio?
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What is a market expansion grid?
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What is a marketing strategy?
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What is the role of marketing managers?
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What is SWOT analysis?
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What is a reseller?
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What does physical distribution refer to in marketing?
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What are marketing services agencies?
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What is microenvironment in marketing?
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What is macro environment in marketing?
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Match the following categories to their growth and market status:
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Study Notes
Traditional Marketing
- Relies on conventional methods like television, radio, print ads, and direct mail.
- Focuses on mass marketing rather than personalized strategies.
Contemporary Marketing
- Utilizes digital platforms, social media, and influencer marketing.
- Emphasizes customer engagement and interaction over direct selling.
Value Proposition
- Unique statement that explains the benefits and value a product or service provides.
- Distinguishes a brand from competitors in a concise manner.
Market Segmentation
- Divides a broad target market into subsets with common needs or characteristics.
- Common bases include demographics, psychographics, and behavioral factors.
The Four P's & The Four A's of Marketing Mix
- Four P's: Product, Price, Place, Promotion (tangible marketing strategies).
- Four A's: Acceptability, Affordability, Accessibility, Awareness (customer-focused strategies).
Customer Perceived Value
- The worth that a product or service has in the eyes of the consumer.
- Influenced by benefits gained relative to the cost incurred.
Consumer Generated Marketing
- Involves consumers creating marketing content and messages.
- Reflects a shift towards user-driven brand engagement and authenticity.
Mission Statement
- A formal summary articulating an organization’s purpose and core values.
- Guides strategic planning and decision-making.
Divesting
- The process of selling off business units or product lines.
- Often undertaken to focus on core competencies or improve financial performance.
Internal Value Chain
- Activities within a company that contribute to value creation and competitive advantage.
- Includes functions like operations, marketing, and finance.
Value Delivery Network
- The system that outlines how products and services reach the end consumer.
- Involves suppliers, manufacturers, distributors, and retailers.
Market Targeting
- The process of evaluating and selecting specific segments to focus on for marketing efforts.
- Key to achieving effective and efficient marketing strategies.
Market Positioning
- Developing a distinct image or identity for a product in the minds of consumers.
- Involves differentiation based on attributes like quality, price, and usage.
Marketing Intermediary
- Entities that facilitate the distribution of products from manufacturers to consumers.
- Includes wholesalers, brokers, and agents.
Marketing ROI
- Measure of the profitability of marketing investments relative to the costs incurred.
- Helps in assessing the effectiveness of marketing strategies.
Demography
- Statistical characteristics of populations, such as age, gender, income, and education.
- Essential for target market analysis and segmentation.
Cause Related Marketing
- Marketing efforts that align a brand with social causes or nonprofit organizations.
- Can enhance brand image and customer loyalty.
Competitive Marketing Intelligence
- The process of gathering and analyzing information about competitors.
- Helps businesses develop strategies to maintain a competitive edge.
Artificial Intelligence
- Technology used in marketing for data analysis, customer insights, and personalized experiences.
- Enhances decision-making processes and operational efficiency.
Customer Relationship Management
- Strategies and technologies used to manage interactions with potential and existing customers.
- Aims to improve customer satisfaction and retention.
Ethnographic Research
- Qualitative method involving observation and immersion in consumer environments.
- Provides deep insights into consumer behaviors and motivations.
Customers Relationship Group
- Segments based on levels of engagement and relationship with the brand.
- Focuses on fostering long-term loyalty and brand advocates.
Business Portfolio
- A collection of business units or products that contribute to company performance.
- Evaluated based on market growth, share, and profitability.
Market Expansion Grid
- Framework for identifying growth strategies based on new and existing markets/products.
- Strategies include market penetration, product development, market development, and diversification.
Marketing Strategy
- Comprehensive plan outlining how a company intends to achieve its marketing objectives.
- Integrates insights from market research, competition, and internal capabilities.
Marketing Managers
- Professionals responsible for planning, executing, and overseeing marketing strategies.
- Play a crucial role in aligning marketing with business objectives.
SWOT Analysis
- Assessment tool identifying Strengths, Weaknesses, Opportunities, and Threats.
- Helps in strategic planning and decision-making.
Reseller
- A business entity that buys products and sells them to consumers without significant alteration.
- Can include wholesalers, retailers, and e-commerce platforms.
Physical Distribution
- The logistics involved in transporting and storing products from producer to consumer.
- Critical to ensuring product availability and meeting customer demand.
Marketing Services Agencies
- Firms that specialize in providing marketing-related services to businesses.
- Include advertising agencies, market research firms, and public relations companies.
Microenvironment
- The internal environment including suppliers, customers, competitors, and stakeholders.
- Directly affects the operations and success of a business.
Macro Environment
- External factors that influence market conditions, such as economic, technological, and political trends.
- Important for strategic planning and risk assessment.
Growth-Share Matrix
- Tool for analyzing product portfolios based on market growth and market share.
- Classifies products into categories: Stars, Question Marks, Cash Cows, and Dogs.
In-class Review
- Review typically involves collaborative discussion on key concepts from previous studies.
- Ensures understanding and retention of essential marketing principles.
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Description
Test your knowledge on key marketing concepts including traditional and contemporary marketing, market segmentation, and the four P's of the marketing mix. Explore essential topics like value proposition and customer perceived value. This quiz is perfect for students and professionals aiming to enhance their marketing expertise.
