Communication and Globalization PDF

COMMUNICATION AND GLOBALIZATION GLOBALIZATION Increasing economic, political, and cultural integration and interdependence of diverse cultures—the worldwide integration of humanity DIVERSITY Recognition and valuing of differences, encompassing such factors as age, gender, race, ethnicity, ability,...

COMMUNICATION AND GLOBALIZATION GLOBALIZATION Increasing economic, political, and cultural integration and interdependence of diverse cultures—the worldwide integration of humanity DIVERSITY Recognition and valuing of differences, encompassing such factors as age, gender, race, ethnicity, ability, religion, education, marital status, sexual orientation, and income DIGITAL TECHNOLOGY Helped erased the notion of territorial boundaries between countries MULTICULTURALISTS Persons respectful of and engaged with people from distinctly different cultures 1  CULTURAL IGNORANCE AND INSENSITIVITY 1. Showing the sole of a shoe means nothing to observers in the United States and Europe. How about in Saudi Arabia? How about in South Korea? 2. The Japanese view the business card as an extension of a person, while Americans view it as a business formality and a convenience. 3. McDonald’s fast food chain unintentionally offended thousands of Muslims when it printed an excerpt from the Koran on its throwaway hamburger bags. 2 4. Eye contact preferences also differ across cultures. Americans place a high value on it while Asians deem too much eye contact as intrusive. 5. Arabs typically adopt a direct body orientation when communicating whereas Americans employ a stance that is somewhat less direct; thus, they often find the communication of Arabs aggressive and unnerving. 3  CULTURE CULTURE tells who you are, how to act, how to think, how to talk, and how to listen. It is the lens through which you view the world and the mirror you use to reflect and interpret reality. ETHNOCENTRISM Belief that one’s culture is superior CULTURAL RELATIVISM Acceptance of other cultural groups as equal INTERCULTURAL COMMUNICATION 1. Interracial communication (interactants are of different races) 2. Interethnic communication (communicating parties have different ethnic origins) 3. International communication (persons representing different political structures 4. Intracultural communication (members of the same racial, ethnic, or other co-cultures) 4  RACE vs ETHNICITY RACE Associated with biology [inherited] and linked with physical characteristics, e.g. skin color, hair texture, height, eyes etc. ETHNICITY Linked with cultural expressions and identification; acquired or self-ascribe based on various factors, e.g. where the person lives or culture he shares with others 5  GENERATIONAL DIFFERENCES 1. The Greatest Generation (1900-1945) (respecting authority, following rules, being loyal to organizations, respecting timelines) 2. The Baby Boom/ers (1946-1964) (questioning authority, displaying a “can do” attitude, focusing on how to get their way) 3. Generation X (1965-1982) (seeking a work-life balance, being loyal to people and not organizations) 4. Generation Y: The Millennials/Digital Natives (1983-1995) (exceedingly high expectations, proficient multitaskers) 5. iGeneration: Generation Z (born after 1995) (conscientious, somewhat anxious, predisposed to “play it safe” 6  Culture is the system of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by its members during daily living. CO-CULTURES Members of the same general culture who differ in some ethnic or sociological way from the parent culture. FILIPINO Americans PWD Americans Spanish Americans LGBT Americans 7