Cloud vs On-site Digital Signage Solution Webinar PDF

26 June 2024 / 16.00 CEST(GMT+2) Narrowcasting vs Digital Signage PAST Explore the differences, benefits and strategic applicatio...

26 June 2024 / 16.00 CEST(GMT+2) Narrowcasting vs Digital Signage PAST Explore the differences, benefits and strategic applications of narrowcasting and digital signage. Future Insights Webinar Series 18 July 2024 / 16 CEST (GMT +2) Cloud vs On-Site Digital Signage NOW Understand the pros and cons of cloud- based versus onsite digital signage solutions. Learn about the hottest topics in the digital signage industry and 22 August 2024 / 16 CEST (GMT+2) get ready for the upcoming Sustainability in Digital Signage LOOKBEYOND event on November 6th. NEXT Learn how to implement eco-friendly strategies that benefit both your business and the environment. SIGN UP HERE  ONLINE WEBINAR CLOUD VS ON-SITE SOLUTION Discover how to choose the optimal digital signage solution for your business needs. GET STARTED Content 01 04 Welcome and Intro Cloud-Based Solutions 02 05 Basics of Digital On-Site vs Cloud-Based Signage Solutions 03 06 On-Site Solutions Choosing the Right Solution 01 WELCOME & INTRODUCTION Introduction to the Webinar Today we are going to learn about cloud-hosted and on-site digital signage solutions. By the end of the session, you will be empowered to make the best decision for your business.  WEBINAR FORMAT Kristen will team up with her colleague, Ameera Podcast Surekha-Groen, who will tackle the most frequently Q&A asked questions from customers about Cloud and On-Site digital signage. MEET YOUR WEBINAR SPEAKER Kristen Cunningham is a dynamic and emerging expert in the digital signage industry. As the Digital Signage Account Manager at ScreenCom, Kristen leverages her in-depth knowledge and innovative approach to drive impactful digital signage solutions for a diverse array of clients. With a keen eye on the future of digital communication and engagement, Kristen is rapidly becoming a thought leader in the field. KRISTEN CUNNINGHAM Read More Account Manager MEET OUR WEBINAR MODERATOR Ameera is a compelling marketing professional with over 12 years of experience, currently leading marketing at ScreenCom and MagicInfo Services. With a diverse background spanning digital marketing, content creation and analytics, Ameera excels in driving growth and enhancing market presence. Fluent in multiple languages, she crafts global marketing strategies that transcend cultural and linguistic barriers. Follow her insightful content on ScreenCom.eu, MagicInfoServices.com and LookBeyond.online for the latest in marketing strategies AMEERA and digital trends. SUREKHA-GROEN Head of Marketing Read More WHAT TYPE OF DIGITAL SIGNAGE SOLUTION ARE YOU CURRENTLY USING? CLOUD-BASED ON-SITE NOT USING A DIGITAL SOLUTION SOLUTION SIGNAGE SOLUTION 02 BASICS OF DIGITAL SIGNAGE SOLUTIONS WHAT IS DIGITAL SIGNAGE? Digital signage refers to the use of digital displays to broadcast multimedia content to a targeted audience. Widely used across retail, hospitality, education, healthcare and various other sectors for advertising, information dissemination and customer engagement. TYPES OF DIGITAL SIGNAGE Onsite (On-Premise) Solutions: Systems installed and managed within the organisation’s infrastructure. Cloud-Based Solutions: Systems hosted and managed over the internet by a service provider. 03 ON-SITE DIGITAL SIGNAGE SOLUTIONS ON-SITE DIGITAL SIGNAGE SOLUTIONS Definition On-site digital signage solutions are installed on the organisations' premises. Setup Requirements Requires hardware, software licences and installation within the company premises.  ADVANTAGES OF ON-SITE SOLUTIONS ENHANCED SECURITY CUSTOMISATION RELIABILITY Data remains within the Offers greater control Reduced dependency on organisation's network, over hardware and internet connectivity, reducing the risk of software configurations to ensuring consistent external breaches. meet specific business performance needs.  DISADVANTAGES OF ON-SITE SOLUTIONS HIGHER INITIAL COSTS MAINTENANCE REQUIREMENTS SCALABILITY ISSUES Significant investment in Needs specialised IT Expanding the system can hardware, software staff for continuous be complex and costly due licences and setup. updates and to physical limitations. troubleshooting. CASE STUDIES: ON-SITE SOLUTIONS Corporate A large corporation implemented an onsite MagicINFO solution to ensure data security and customise their digital signage to align with specific corporate branding and messaging needs. Outcome: Successfully enhanced internal communications and maintained strict control over data security. CASE STUDIES: ON-SITE SOLUTIONS Healthcare A hospital used an onsite MagicINFO solution to manage patient information displays, ensuring sensitive data remained within their secure network. Outcome: Improved patient information dissemination while maintaining high levels of data privacy. 04 CLOUD-BASED DIGITAL SIGNAGE SOLUTIONS CLOUD-BASED DIGITAL SIGNAGE SOLUTIONS Definition Cloud-based solutions are hosted on remote servers and managed by a service provider. Setup Requirements Requires an internet connection and subscription to a cloud service.  ADVANTAGES OF CLOUD-BASED SOLUTIONS COST-EFFECTIVENESS SCALABILITY FLEXIBILITY EXPERT MANAGEMENT Lower initial investment Easily expandable to Accessible from anywhere, Managed by the service with subscription-based accommodate growing business allowing for provider, reducing models that include needs without physical remote management and the need for in-house IT maintenance. constraints. updates. staff. DISADVANTAGES OF CLOUD-BASED SOLUTIONS SECURITY CONCERNS DEPENDENCE ON INTERNET CONNECTIVITY Potential risks associated with data being stored on Performance and remote servers, though accessibility are reliant providers typically offer on a stable internet robust security measures. connection. MAGICINFO SERVICES CLOUD MagicINFO Lite Cloud Offers robust cloud-based digital signage solutions that are cost- effective and scalable, ideal for SMEs or businesses with limited budgets. MagicINFO Premium Cloud Provides advanced features for larger enterprises needing more complex digital signage management. CLOUD-BASED DIGITAL SIGNAGE CASE STUDY Retail A retail chain used MagicINFO Premium Cloud to efficiently manage and update their digital signage content across multiple locations, benefiting from the flexibility and reduced IT burden.  COMMON MISCONCEPTIONS ABOUT CLOUD-BASED SOLUTIONS MISCONCEPTION REALITY Modern cloud providers implement 01 Cloud solutions are inherently insecure. advanced security measures, often surpassing those of in-house IT departments. MISCONCEPTION REALITY Cloud solutions are highly scalable 02 Cloud solutions are only for large businesses. and can be tailored to fit the needs and budgets of businesses of all sizes. 05 ON-SITE VS CLOUD-BASED SOLUTIONS  COST COMPARISON ON-PREMISE CLOUD Lower initial costs Higher initial costs with subscription- due to hardware and based pricing, installation but spreading costs over potentially more time. cost-effective over time due to the absence of recurring fees.  SECURITY & PRIVACY ON-PREMISE CLOUD Greater control over Security managed by data security within the service provider, the organisation, often with advanced suitable for businesses measures, but data is with stringent data stored off-site protection needs.  SCALABILITY & FLEXIBILITY ON-PREMISE CLOUD Limited by physical Highly expandable and infrastructure and flexible, resources requires manual can be adjusted based upgrades. on demand without physical constraints.  MAINTENANCE & MANAGEMENT ON-PREMISE CLOUD Requires dedicated Managed by the in-house IT staff for service provider, maintenance, updates reducing in-house and troubleshooting. requirements and ensuring timely updates and security patches.  TECHNICAL SUPPPORT ON-PREMISE CLOUD Reliant on internal Provided by the IT staff or hosting company with contracted external expertise in managing specialists. the software and servers.  OPPERATIONAL RESPONSIBILITY ON-PREMISE CLOUD Full responsibility Shared responsibility, for operating, with critical securing and operations handled by updating the system. the provider.  EASE OF SETUP ON-PREMISE CLOUD Full responsibility Shared responsibility, for operating, with critical securing, and operations handled by updating the system. the provider. WHICH DIGITAL SIGNAGE SOLUTION WOULD YOU RATHER CHOOSE? CLOUD-BASED ON-SITE NOT SURE SOLUTION SOLUTION 06 CHOOSING THE RIGHT SOLUTION DECISION-MAKING CONSIDERATIONS Business Size and Budget Smaller businesses may favor cloud for lower upfront costs, while larger businesses with IT resources might prefer onsite for control and security. Technical Expertise and Resources Consider the availability of IT staff and infrastructure. Specific Use Cases and Goals Determine the primary objectives for the digital signage (e.g., advertising, internal communication). FUTURE TRENDS IN DIGITAL SIGNAGE Emerging Technologies New advancements in AI, VR, AR and the IoT are also making their way into the digital signage industry. Future Predictions How the digital display business is evolving and what can be expected in the next years.  END OF PRESENTATION THANK YOU FOR YOUR PARTICIPATION Join us next time for another insighful session about leveraging digital signage for your business needs.  26 June 2024 / 16.00 CEST(GMT+2) Narrowcasting vs Digital Signage PAST Explore the differences, benefits and strategic applications of narrowcasting and digital signage. Future Insights Webinar Series 18 July 2024 / 16 CEST (GMT +2) Cloud vs On-Site Digital Signage NOW Understand the pros and cons of cloud- based versus onsite digital signage solutions. Learn about the hottest topics in the digital signage industry and 22 August 2024 / 16 CEST (GMT+2) get ready for the coming Sustainability in Digital Signage LOOKBEYOND event on November the 6th. NEXT Learn how to implement eco-friendly strategies that benefit both your business and the environment. SIGN UP HERE