Chapter 5.docx

Here are 25 more multiple choice questions: 73\. The marketing concept emerged as a response to: a\) The selling concept\'s aggressive promotion b\) Increasing global competition c\) The production concept\'s efficiency focus d\) All of the above 74\. Which is NOT an aspect examined in marketi...

Here are 25 more multiple choice questions: 73\. The marketing concept emerged as a response to: a\) The selling concept\'s aggressive promotion b\) Increasing global competition c\) The production concept\'s efficiency focus d\) All of the above 74\. Which is NOT an aspect examined in marketing research? a\) Market size b\) Market share c\) Brand awareness d\) Manufacturing processes 75\. Positioning research helps determine: a\) How competitors are viewed b\) Customer motivation to buy c\) How the target market views the brand d\) Both b and c 76\. Formal marketing intelligence involves: a\) Gathering any available information b\) A purposeful, systematic search c\) Limited, unstructured information gathering d\) None of the above 77\. Price elasticity research examines: a\) How prices impact customer demand b\) Optimal distribution channels c\) Competitive benchmarking d\) Brand positioning 78\. The marketing mix does NOT include decisions about: a\) Product design b\) Pricing strategies c\) Promotion planning d\) Raw material sourcing 79\. Relationship marketing aims to build: a\) Transaction-specific relations b\) Long-term customer loyalty c\) Price promotions d\) New distribution channels 80\. Poor quality is a reason for: a\) Retaining existing customers b\) Increasing sales and profits c\) Losing customers to competitors d\) Enhancing brand value 81\. Public relations is a form of: a\) Personal selling b\) Non-personal promotion c\) Both a and b d\) None of the above 82\. The purpose of competitive analysis is NOT to: a\) Assess competitor strengths/weaknesses b\) Forecast competitor strategies c\) Design new production processes d\) Identify competitive advantages 83\. A benefit of marketing intelligence is: a\) Early warning of competitor moves b\) Rigorous statistical analysis c\) Product concept testing d\) Channel management 84\. Marketing strategies do NOT include decisions about: a\) Pricing approaches b\) Promotional campaigns c\) Product line breadth d\) Raw material purchases 85\. Needs are defined as: a\) Backed by purchasing power b\) States of human deprivation c\) Desires for specific satisfiers d\) None of the above 86\. The product concept assumes consumers value: a\) Wide availability at low prices b\) Product quality and innovation c\) Heavy advertising and promotion d\) Convenient distribution 87\. Mystery consumers help research: a\) New product concepts b\) Distribution channels c\) Service quality at competitors d\) All of the above 88\. Which is NOT a component of the marketing mix? a\) Promotion b\) Price c\) Packaging d\) Place 89\. The disadvantage of unfocused scanning is: a\) Information overload b\) Lack of specific insights c\) Inefficient use of resources d\) All of the above 90\. Personal selling involves: a\) One-way mass communication b\) Two-way interaction with buyers c\) Non-personal promotion d\) Both a and c 91\. Which is a step in the marketing research process? a\) Gathering secondary data b\) Test marketing c\) Implementing marketing campaigns d\) Product manufacturing 92\. Odd-even pricing is based on the psychology that: a\) Odd prices seem lower b\) Even prices are easier to process c\) Premium pricing attracts buyers d\) Both a and b 93\. Place utility refers to: a\) Having the product readily accessible b\) Changing the product\'s form c\) Transferring ownership d\) Promoting the product 94\. Environmental forces in distribution include: a\) Company resources b\) Market characteristics c\) Cultural influences d\) Both b and c 95\. The selling concept advocates: a\) Understanding customer needs b\) Developing innovative products c\) An aggressive selling effort d\) Superior customer service 96\. Mystery shopping helps assess: a\) New product potential b\) Customer service quality c\) Competitive pricing strategies d\) Both b and c 97\. Continuous improvement relates to: a\) Service delivery processes b\) Employee training programs c\) Quality monitoring and recovery d\) Both a and c\ \ Here are the answers for the 50 multiple choice questions: 1\. c 2\. c 3\. a 4\. d 5\. a 6\. a 7\. c 8\. d 9\. d 10\. c 11\. a 12\. b 13\. c 14\. a 15\. c 16\. b 17\. a 18\. d 19\. a 20\. b 21\. d 22\. b 23\. a 24\. c 25\. c 26\. c 27\. a 28\. b 29\. d 30\. c 31\. c 32\. d 33\. b 34\. b 35\. d 36\. c 37\. d 38\. c 39\. b 40\. a 41\. a 42\. d 43\. d 44\. c 45\. b 46\. b 47\. d 48\. d 49\. c 50\. d 51\. d 52\. d 53\. d 54\. b 55\. b 56\. a 57\. b 58\. c 59\. d 60\. a 61\. b 62\. c 63\. c 64\. d 65\. c 66\. d 67\. d 68\. d 69\. a 70\. b 71\. b 72\. a 73\. d 74\. d 75\. c 76\. b 77\. a 78\. d 79\. b 80\. c 81\. b 82\. c 83\. a 84\. d 85\. b 86\. b 87\. c 88\. c 89\. d 90\. b 91\. a 92\. a 93\. a 94\. c 95\. c 96\. d 97\. c