E-Commerce Frameworks and Architecture PDF

CHAPTER 2 FRAMEWORKS AND ARCHITECTURE Learning objectives In this chapter you will learn, what are the main actors and stakeholders in the area of E-Commerce, how the fundamental sales process and his 7+1 process steps work, what are the technological elements, which are character...

CHAPTER 2 FRAMEWORKS AND ARCHITECTURE Learning objectives In this chapter you will learn, what are the main actors and stakeholders in the area of E-Commerce, how the fundamental sales process and his 7+1 process steps work, what are the technological elements, which are characteristic for E-Commerce and have enabled the big success of E-Commerce. 2.1.ACTORS AND STAKEHOLDERS E-Commerce is driven by different groups of actors and stakeholders. First we have persons, abbreviated by “C”, where “C” stands for (potential) consumers or citizens, according to the specific context, which is to be considered. E-Commerce is driven by different groups of actors and stakeholders. Secondly we have business organizations, abbreviated by “B”, where “B” stands for producers and suppliers, trade organisations or merchants, banks, insurance companies or other financial service providers, logistics & transportation firms E-Commerce is driven by different groups of actors and stakeholders. Thirdly we have governmental authorities, abbreviated by “G” or “A”, where “A” stands for administration and “G” stands for Government. E-Commerce is driven by different groups of actors and stakeholders. We also see political parties, lobby organizations, press and media, non-governmental organizations (NGO’s) like Greenpeace, Red Cross or Olympic committee, churches and other religious organizations, sports and other associations. There is no specific abbreviation for this group of stakeholders. 2.2. FUNDAMENTAL SALES PROCESS Selecting visual aids Enhancing your presentation  In general we will denominate the provider of goods or services as the supplier and the PRIMARY PROCESS receiver of goods or services as the customer. Sometimes third parties are involved, e.g. shipping agents, which are denominated specifically. Selecting visual aids Enhancing your presentation 2.3. TECHNOLOGICAL ELEMENTS Selecting visual aids Enhancing your presentation 2.3.3 PLATFORMS AND FRAMEWORKS Portal A portal is a central entry and navigation point to provide access to a virtual area (of applications or services) and to deliver additional information to the user. It works as an interface between user and system(s). Often portals are seen as the platform for an E-Commerce-strategy. 2 CATEGORIES OF PORTALS Web portal 1. A horizontal portal is used as a platform to several companies in the same economic sector or to the same type of manufacturers or distributors. 2. A vertical portal (also known as a “vortal”) is a specialized entry point to a specific market or industry niche, subject area, or interest. Some vertical portals are known as “vertical information portals” (VIPs). 2 CATEGORIES OF PORTALS Enterprise portal provides a secure unified access point, often in the form of a Web-based user interface, о is a framework for integrating information, people and processes across organizational boundaries, Content Management System (CMS) A CMS is application software that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Content Management System (CMS) Main areas of functionality are: Content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify and remove content from a Website without the intervention of a Webmaster. Content delivery application (CDA) compiles that information and updates the Website. Web Application Server A Web application server is a piece of software, which provides the run-time environment for the server part of a client server application (For Web applications the Web browser is the client part of the application). Requirements to a Web application server are: Encapsulation of data sources, Interfaces to other services, Scalability, Monitoring- & management functions, Software lifecycle management. Java EE (Java Platform, Enterprise Edition) Java EE provides an API (Application programming interface) and run-time environment for developing and running enterprise software, including network and Web services, and other large-scale, multi-tiered, scalable, reliable, and secure network applications..NET (Dot-net).Net is a proprietary platform, provided by Microsoft. It is a competitor to Java EE..NET (Dot-net).Net is a proprietary platform, provided by Microsoft. It is a competitor to Java EE. 2.3.4 TYPICAL APPLICATION TYPICAL APPLICATION As a basis for subsequent considerations we will draft a general software architecture for the E-Commerce area  Seek feedback Reflect on performance Final tips & takeaways Explore new techniques Consistent rehearsal Set personal goals Strengthen your familiarity Iterate and adapt Refine delivery style Pacing, tone, and emphasis Timing and transitions Aim for seamless, professional delivery Practice audience Enlist colleagues to listen & provide feedback Speaking engagement metrics Impact factor Measurement Target Achieved Audience interaction Percentage (%) 85 88 Knowledge retention Percentage (%) 75 80 Post-presentation Average rating 4.2 4.5 surveys Referral rate Percentage (%) 10 12 Collaboration # of opportunities 8 10 opportunities Thank you