Business Plan Chapter 1 Introduction PDF
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Summary
This document is a business plan, specifically focusing on the introduction chapter. It outlines key aspects of a new business, including its proposed name, address, owners, description, location, funding, and legal requirements. The introductory section briefly outlines the components covered in the plan.
Full Transcript
Chapter 1: Introduction 1. Proposed name of the business 2. Address of the business 3. Name of the owner/owners 4. Description of the business 5. Location of the business 6. Funding requirements and Source of Funds 7. Legal Requirements Introduction It presents the general perspective of t...
Chapter 1: Introduction 1. Proposed name of the business 2. Address of the business 3. Name of the owner/owners 4. Description of the business 5. Location of the business 6. Funding requirements and Source of Funds 7. Legal Requirements Introduction It presents the general perspective of the business. It may consist of one to two pages. It includes: Proposed name of the business 1. reflect the business identity and image 2. promote the philosophical values and culture that the business values the most, 3. profess the brand identity of the product, and 4. attract the target consumers. address of the business - it is important that the address of the business is correctly written. name of the owner or owners - should be properly stated. description of the business - it includes information about the type of product or service that the business intends to produce or provide. location of the business - place the proposed business in a strategic location that will assure competitive advantage. factors to consider: 1. proximity to the target consumers 2. distance from the sources of raw materials, labor, and utilities 3. availability and cost of transportation 4. peace and order situation 5. presence of direct competitors 6. the geographic and climatic conditions. funding requirement and source - the estimated total initial cost of the business venture must be clearly indicated. It should include the projected breakdown or allocation of the total costs e.g how much will be allocated for building, fixtures, equipment, supplies and working capital legal requirements - legal forms and requirements in starting a business. INTRODUCTION Description of the business Proposed name of the business Address of the business Name of the Owners Location of the Business Funding Requirements and Source of Funds Legal Requirements
