Business Plan Outline PDF

ENTREP ELI   \#12   BUSINESS PLAN -Written document that describes in detail how a business-usually a start-up- defines its objectives and how it is to go about achieving its goals. \- It lays out a written roadmap for the firm from each of a marketing, financial, and operational standpoint....

ENTREP ELI   \#12   BUSINESS PLAN -Written document that describes in detail how a business-usually a start-up- defines its objectives and how it is to go about achieving its goals. \- It lays out a written roadmap for the firm from each of a marketing, financial, and operational standpoint.   ELEMENTS OF A BUSINESS PLANp   The length of the business plan varies from business-to-business. All information should fit into a 15-to 20-page document.   COMMON AND KEY PARTS OF A BUSINESS PLAN   EXECUTIVE SUMMARY This section outlines the company and includes the mission statement along with any information about the company\'s leadership, employees, operations, and location.   PRODUCTS AND SERVICES The company can outline the products and services it will offer, and may also include pricing, product lifespan, and benefits to the consumer.   MARKET ANALYSIS A firm needs a good handle of the industry as well as its target market. It will outline who the competition is and how it factors in the industry   MARKETING STRATEGY This area describes how the company will attract and keep its consumer base and hot it intends to reach the consumer.   FINANCIAL PLANNING Financial statement, balance sheets, and other financial information may be included for already-established business. New business will instead include targets and estimates for the first few years of the business and any potential investors.   BUDGET Any good company needs to have a budget in place. This includes costs related to staffing, development, manufacturing, marketing, and any other expenses related to the business.   \#13   BUSINESS PLAN -An integral part of starting a new business   PURPOSE OF BUSINESS PLAN   PROVIDE A ROAD MAP \- This will give you something concrete by which to monitor and assess the progress you make   UNDERSTAND WHAT TO FOCUS ON -Mounting of \"to do\'s\", so you can fast lose track of what\'s important   RAISE FINANCE -Support your growth will require an injection of funding   MANAGE YOUR BUSINESS EFFECTIVELY \- Managing your cash position, as you may have already gathered, is fundamental to the long term future of your business.   FUELING AMBITIONS AND MAPPING GROWTH \- Following a business plan can help you to map out the growth of your company and give you confidence when you need it.     MAIN COMPONENTS OF A BUSINESS PLAN   1.TITLE PAGE -company name and contact information -website address -the name of the company or individual viewing the presentation   2\. TABLE OF CONTENTS   3\. EXECUTIVE SUMMARY -company background and purpose -mission and vision statement -management team introduction -Core product and service offerings -target customers and segments -Marketing plan -Competitive analysis -Unique value proposition -Financial plan   4\. COMPANY OVERVIEW -business and industry overview -historical timeline of your business   5.PRODUCT AND SERVICE OFFERING -offerings and problem they solve -Current alternatives -Competitive advantages   6.COMPETITIVE AND MARKET ANALYSIS -market size -target market segments -projected volume and value of sales compared to competitors -differentiation from competitors   7.SALES AND MARKETING PLAN -pricing strategy -marketing channels -Promotional plan -distribution methods   8.OWNERSHIP STRUCTURE AND MANAGEMENT PLAN -legal structure of your bus8iness -names of founders, owners, advisors, etc. -management teams roles, relevant experience, and compensation plan -staffing requirements and training plans   9.OPERATING PLAN -physical locations of your business -additional physical requirements -production workflow Raw materials and sourcing methods   10.FINANCIAL PLAN -projected income statement \- projected cash flow statement -projected balance sheet \- break-even analysis   11.APPENDIX -charts and graphs -Markert research and competitive analysis -information about your industry -information about your offerings -samples of marketing materials -Other supporting materials.   \#14   7Ps   PRODUCT \- A physical product, a service. Basically, anything that\'s being sold. \- Cologne, Food, Massage, Beauty cares   PLACE \- Where you choose to distribute or allow access to your product or service -Sm city   PRICE \- Price you set should reflect your costumer\'s perceived value of your product and should correlate with your budget -Php 250   PROMOTION \- Choose to communicate with your audience and promote your offerings will have a direct impact on the success of your brand. -Television and advertisements   PHYSICAL -It is important to consumers to know that the brand they\'re purchasing from or interacting with, are legitimate and, well, actually exists in real life. -Brand logo and taglines   PEOPLE -anyone directly, or indirectly, involved in the business side of the enterprise. -Employees   PROCESS -describes a series of actions that are taken in delivering the product or service to the customer -Operates primarily through joint ventures   \#16   4Ms -means four critical domains   1\. METHOD -System and step by step process in the business -Without a scalable process, It would be difficult to expand the business \- This method used in the main branch must be documented and must be replicated as well in other branches.   2\. MANPOWER -This is the worker. -labourers of the business   3\. MATERIALS \- Sourcing raw materials is critical in any business endeavor as the business would want to have the cheapest possible at the highest quality. -Resources used by a company to produce its finished goods and products   4\. MACHINES -machinery is also important. Without proper equipment, you will not be able to perform the needed tasks efficiently. -equipment used by the workers of the company   Who is this product for? The target audience can be gender, age group, lifestyle etc.   What are the products basic details? Includes attributes such as dimensions, materials, product features and functions   Where would someone use the product? Indoor or outdoor, for your car or home.   Why is this product useful or better than its competitors? Quality to value to features   How does the product work? This is not necessary for every product, but if you are selling anything with moving parts or electronic, it\'s a must-have.     TAGLINE -a pithy descriptor used in marketing campaigns to communicate the unique value proposition of a brand or its products. -Phrase used in marketing campaigns to convey the value of a brand.