CHAP 2 PURP COMM.pptx

COMMUNICATION AND GLOBALIZATION CHAPTER 2 | PURPOSIVE COMMUNICATION  GLOBALIZATION structural phenomenon of increasing interdependence among various parts of the world (Cornali & Tirocchi, 2012)  COMPETENC E and unconscious refers t...

COMMUNICATION AND GLOBALIZATION CHAPTER 2 | PURPOSIVE COMMUNICATION  GLOBALIZATION structural phenomenon of increasing interdependence among various parts of the world (Cornali & Tirocchi, 2012)  COMPETENC E and unconscious refers to the conscious knowledge of an individual about language and about other aspects of language use  COMMUNICATIVE COMPETENCE  the ability to function in a truly communicative setting  the synthesis of an underlying system of knowledge and skill needed for communication (Swain, 1980 & Canale, 1983)  an innate individual trait that is not related to personal intellect or education, thus, is an internal ability that is enhanced and luminated through the promotion of empathy in the process of socialization (Weinstein, 1969) COMPONENTS OF COMMUNICATION COMPETENCE 1. GRAMMATICAL COMPETENCE 2. SOCIOLINGUISTIC COMPETENCE 3. DISCOURSE COMPETENCE 4. STRATEGIC COMPETENCE GRAMMATICAL COMPETENCE  Linguistic competence (Noam Chomsky)  What is formally possible (Dell Hymes)  the domain of grammatical and lexical capacity SOCIOLINGUISTIC COMPETENCE  an understanding of the social context in which communication takes place, including role relationships, the shared information of the participants, and the communicative purpose of their interaction DISCOURSE COMPETENCE  the ability to interpret individual message elements in terms of their interconnectedness and of how meaning is represented in relationship to the entire discourse STRATEGIC COMPETENCE  the coping strategies that communicators employ to initiate, terminate, maintain, repair and redirect communication  COMMUNICATION COMPETENCE is the knowledge of effective and appropriate communication patterns and the ability to use and adapt knowledge in various contexts 1. It deals with knowledge. 2. The ability to use. 3. The ability adapt to various contexts. EXPECTED SKILLS FOR COLLEGE GRADUATES (National Communication Association) 1. State ideas clearly. 2. Communicate ethically. 3. Recognize when it is appropriate to communicate. 4. Identify their communication goals. 5. Select the most appropriate and effective medium for communicating. 6. Demonstrate credibility. 7. Identify and manage misunderstandings. 8. Manage conflict. 9. Be open-minded about another’s point of view. 10. Listen attentively.  MODEL OF GLOBAL COMMUNICATION COMPETENCE enables individuals to search for the vision, shared understanding, and sense of multiple identities that lead to the unlocking of human potential in the development of intelligence, knowledge, and creativity for a peaceful and productive society.  FOUR DIMENSIONS OF COMMUNICATION COMPETENCE GLOBAL MINDSET MAPPING THE is a psychological process that represents patterns of an individual or group thinking. CULTURE It is a fixed mental attitude that leads ability to contrast cultural differences that people to see things and events from a may motivate us to prefer alternative specific lens through perception and styles of cultural expressions and reasoning. engender in us a desire to retool so that we can better function with the demands of global environment and cope with the changing environment rapidly. UNFOLDING THE SELF ALIGNING THE the ability to look for shared communication symbols and project the INTERACTION self into another person’s mind by thinking requires individuals to foster the ability of the same thoughts, feelings and emotions cultural adroitness by which they can as the person. function effectively and appropriately without violating their counterpart’s norms and rules in order to reach a global civic society.  GLOBALIZATION 1. Globalization is associated with deterritorialization 2. Globalization is linked to the growth of social interconnectedness across existing geographical and political boundaries. 3. Globalization must also include a reference to the speed or velocity of social activity 4. Globalization should be conceived as a relatively long- term process THE ROLE OF MEDIA IN GLOBALIZATION COMMUNICATION MEDIA plays a significant role in constructing and representing the phenomenon of globalization and subsequently changing educational and learning processes  ROLES OF MEDIA 1. It enables communication to take place in real time over great distances. 2. It advances the 21st century into what we speak as the globalization of communication. 3. The emergence of electronic media and the digital media has brought about a radical change on how we see education.