Building an Ecommerce Website.pptx

HOW TO BUILD AN ECOMMERCE WEBSITE BTA3O SUCCESS CRITERIA I will be successful when I can…… • List the steps in creating an e-commerce website • Evaluate an e-commerce website based on a set criteria • Create an e-commerce website STEPS IN BUILDING AN EFFECTIVE SITE • Step 1: Choose a name and ge...

HOW TO BUILD AN ECOMMERCE WEBSITE BTA3O SUCCESS CRITERIA I will be successful when I can…… • List the steps in creating an e-commerce website • Evaluate an e-commerce website based on a set criteria • Create an e-commerce website STEPS IN BUILDING AN EFFECTIVE SITE • Step 1: Choose a name and get your domain • Step 2: Pick your ecommerce platform • Step 3: Plan and build your ecommerce website • Step 4: Set up payment, tax, shipping, and marketing tools • Step 5: Test and launch your ecommerce website STEP 1: CHOOSE A NAME AND GET YOUR DOMAIN • This is your ecommerce website’s “home” on the internet, and what shoppers enter into the browser bar to visit your website. • Choosing a good domain name is important to both your branding and overall success. • If possible, select a business and domain name that’s closely connected to what you sell. • By using descriptive keywords or key phrases into your business and domain name, your customers know what you sell up-front, plus it helps you rank well in search engines, which is crucial to your business’s SEO (Search Engine Optimization) strategy. • Your domain name will typically cost between $12 to $25 per year, depending on the service and any add-ons you choose, such as domain privacy. STEP 2: PICK YOUR ECOMMERCE PLATFORM Your ecommerce platform is where your site “lives” online, and you have many options to choose from. Dedicated ecommerce platforms • These solutions are very robust and expandable and deliver powerful built-in functionality like secure payments, shipping labels, email marketing, and multichannel sales support. These solutions aren’t free, but deliver a ton of tools starting at around $30 per month. • Big Commerce, Shopify, 3dcart STEP 2: PICK YOUR ECOMMERCE PLATFORM Website builders with ecommerce features • If you already run a website on one of these platforms, you can add online sales features by simply moving to an ecommerce plan. • Wix, Weebly, Squarespace Ecommerce plugins for WordPress • The WordPress platform is a powerhouse that drives over half of the world’s ecommerce websites. The reason for this is twofold. First, WordPress is virtually limitless—you can build anything with it; and second, it can be a very low-cost ecommerce options • WooCommerce, WP EasyCart, BigCommerce STEP 3: PLAN AND BUILD YOUR ECOMMERCE WEBSITE Logo and brand imagery • All ecommerce platforms let you create a simple type logo, or you can head to Canva to create your own logo using free logo templates. • Canva also has royalty-free photos that you can use in a pinch to help brand your website. • However, your own branded images will more effectively tell your story. STEP 3: PLAN AND BUILD YOUR ECOMMERCE WEBSITE Product photos, descriptions, and data Product information is front-and-center on most ecommerce websites, so this is a key part of your ecommerce website build. Here is a checklist of information to include: • Great Product Photos • Great Videos • Detail Product Descriptions • Product Options • Product Pricing • Item Size and Weight STEP 3: PLAN AND BUILD YOUR ECOMMERCE WEBSITE Your story • This is your chance to connect with potential buyers, so make the “About Us” section on your ecommerce website sing. • Share your personal journey—is it the fulfillment of a lifelong dream? Or a fun side-gig experiment? • Whatever your reason for learning how to build an ecommerce website, tell it here. • Embellish it with photos and videos and make it entertaining and engaging to keep buyers coming back for more STEP 3: PLAN AND BUILD YOUR ECOMMERCE WEBSITE Customer service pages Great customer service keeps shoppers coming back, so use the customer service page of your ecommerce website to clearly set expectations. Key elements here include: • Shipping Rates and Times • Returns and Exchanges • Privacy Policy STEP 3: PLAN AND BUILD YOUR ECOMMERCE WEBSITE User-friendly navigation • Your ecommerce website menus help shoppers easily navigate your shop, blog, and website content. • Most ecommerce websites let you create a main menu bar, along with footer menus and sometimes top and sidebar menus. • It’s common practice to use the main menu to highlight your online store categories, then use the sitewide footer or top bar for About Us and Customer Service page STEP 4: SET UP PAYMENT, TAX, SHIPPING, AND MARKETING TOOLS Payment processing and tax table setup • All of the ecommerce website platforms covered above offer plug-andplay integration with top payment services like Square, PayPal, and Stripe • To enable payment processing using these solutions, you simply click a few buttons, set up your account, and you’re connected • After setting up your payment processor, you’ll configure sales tax rates to be collected from shoppers. STEP 4: SET UP PAYMENT, TAX, SHIPPING, AND MARKETING TOOLS Shipping setup • Your can—and should—integrate shipping software with your ecommerce platform to streamline the order fulfillment process. • Integrated shipping seamlessly connects orders to shipping software so you can select carriers and shipping methods, print labels, and automatically notify customers when their orders ship Email marketing and social media setup • You can easily build and use email lists to connect with customers, plus sell products and send promotions across your social media accounts in a few clicks. STEP 5: TEST AND LAUNCH YOUR ECOMMERCE WEBSITE • The last step in building your ecommerce website begins with processing a few test orders. • Once you’ve sent a few test orders through successfully—or have worked out any bugs you noticed while navigating around your ecommerce website—you’re ready to open for business. • You can also use social media and Google Adwords advertising to get the word out once your online store is live LINKS TO THE WEBSITES Explore the following links for modern E-Business website designs Mocca Coffee Company Baker Fresh Aurum Sante Levre Luchiana Parris SUCCESS CRITERIA I will be successful when I can…… • List the steps in creating an e-commerce website • Evaluate an e-commerce website based on a set criteria • Create an e-commerce website