BIA 5000 Introduction to Analytics - Lesson 4

Summary

This lesson introduces advanced analytic techniques including machine learning and artificial intelligence. It covers different types of advanced analytics such as descriptive, diagnostic, predictive, and prescriptive analytics.

Full Transcript

::: {.section} ::: {.section} INTRODUCTIONTO ANALYTICS ::: ::: {.section} 2022-2023 ::: ::: {.section} ::: {.section} LESSON 4.ADVANCED ANALYTICS,MACHINE LEARNING & AI ::: ::: ::: {.section} ::: {.section} Learning Objectives ::: ::: {.section} 1. Understand the meaning of prediction 2. Recogn...

::: {.section} ::: {.section} INTRODUCTIONTO ANALYTICS ::: ::: {.section} 2022-2023 ::: ::: {.section} ::: {.section} LESSON 4.ADVANCED ANALYTICS,MACHINE LEARNING & AI ::: ::: ::: {.section} ::: {.section} Learning Objectives ::: ::: {.section} 1. Understand the meaning of prediction 2. Recognize predictor and response variables 3. Discuss data used for advanced analytics 4. Distinguish type of predictive models 5. Distinguish between ML and AI 6. Explain the two types of AI 7. Ask advanced analytics questions ::: 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::: ::: {.section} ::: {.section} Agenda ::: ::: {.section} 1. What is prediction? 2. From prediction to decision 3. Predictor and response variables 4. Data used in advanced analytics 5. Types of predictive models 6. Advanced analytics questions 7. ML and AI; two types of AI 8. Group assignment introduction ::: ::: ::: {.section} ::: {.section} LESSON 4.WHAT ISPREDICTION ? ::: ::: ::: {.section} ::: {.section} Types of Advanced Analytics ::: +-----------------------------------+-----------------------------------+ | ::: {.section} | ::: {.section} | | DescriptiveAnalytics | The examination of data or | | ::: | content, to answer the | | | question"Whathappened?"or"What is | | | happening?" | | | ::: | +===================================+===================================+ | ::: {.section} | ::: {.section} | | Diagnosticanalytics | A form of advancedanalyticsthat | | ::: | examines data or content to | | | answerthe question,"Why did it | | | happen?" | | | ::: | +-----------------------------------+-----------------------------------+ | ::: {.section} | ::: {.section} | | PredictiveAnalytics | Aform of advancedanalyticswhich | | ::: | examines data or content toanswer | | | the question"What is going to | | | happen?"or more precisely,"What | | | is likely to happen?" | | | ::: | +-----------------------------------+-----------------------------------+ | ::: {.section} | ::: {.section} | | PrescriptiveAnalytics | Aform of advanced analytics which | | ::: | examines data or content toanswer | | | the question"What should be | | | done?"or"What can we do tomake X | | | happen?" | | | ::: | +-----------------------------------+-----------------------------------+ ::: {.section} ::: ::: {.section} Advanced Analytics ::: ::: ::: {.section} 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