Art Deco - Solleza & Largado PDF

The Beauty of ART DECO What is Art Deco? Art Deco, movement in the decorative arts and architecture that originated in the 1920s and developed into a major style in western Europe and the United States during the 1930s. Its name was derived from the Exposition Internationale des A...

The Beauty of ART DECO What is Art Deco? Art Deco, movement in the decorative arts and architecture that originated in the 1920s and developed into a major style in western Europe and the United States during the 1930s. Its name was derived from the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925, where the style was first exhibited. FOUNDER OF ART DECO Émile-Jacques Ruhlmann Émile-Jacques Ruhlmann is considered the pioneer of the Art Deco movement. The French designer was known for his luxurious home furnishings, which incorporated rare woods, ivory, and other precious materials. His work helped define the Art Deco style and still inspires designers today.  Timothy Rene Lalique Paul Follot Paul Manship Pflueger  The Flight of San Francisco Formose Salon Table Europa Skyscrapers Features of the style The distinguishing features of the style are simple, clean shapes, often with a “streamlined” look; look; ornament that is geometric or stylized from representational forms; and unusually varied, often expensive materials. Color Scheme Elements of Art Deco Geometric Symmetry & Vertical Ornate Shapes and Balance in Design Decorated Patterns Designs Elements Designs Richfield Tower, 1928 Zigzag Moderne This is the earliest style of Art Deco architecture. In the U.S. it traces its origins to the Chicago Tribune competition of 1922 and the rendering studies of Hugh Ferriss. This style is the reinterpretation of Gothic architecture and is typified by vertical lines, rich, stylized ornamentation and the use of vibrant colors. Notable examples: Title Guarantee and Trust, 1930 (Parkinson & Parkinson) Bullocks Wilshire, 1929 (Parkinson & Parkinson) Eastern Columbia 1929 (Beelman) Wiltern Theater / Pellissier Building 1930 (Styles O. Clements) Richfield Tower, 1928 (Styles O. Clements)- Demolished 1969  Classical Moderne This style is most commonly found with the New Deal-funded projects of the WPA and PWA and is often seen in governmental and institutional buildings of the mid to late ’30s. It became more popular as the Depression wore on and the more extravagant zigzag style began to be seen as excessive and expensive. Notable examples Pacific Stock Exchange Building, 1930 (Morgan,Walls, Clements/Parkinson) Federal Federal Reserve Bank (Parkinson & Parkinson) Hollywood Post Post Office, 1935 (Beelman) Santa Santa Monica City Hall (Parkinson & Parkinson) Richfield Tower Venice Venice Police Station, and High School NBC Radio City, 1938 Streamline Moderne This style is more rare in L.A. and has its roots in the more industrial look of the European International Style. Another key influence was the fascination with technology, in particular, transportation technology, that was occurring at the same time. The design of trains, automobiles, ships and even Zeppelins all exhibited aerodynamic qualities that were translated into this Coca Cola Bottling Co, 1939 architectural style. Notable examples Coca Cola Bottling Co, 1939 (Derrah) Pan Pacific Auditorium, Auditorium, 1935 (Wurdman and Beckett) - Demolished Demolished 1989 Firestone Firestone Tire Store, 1937 (8th & La Brea) Mauretania Mauretania Apartment Bldg, 1936 (Black) NBC Radio City, 1938 (John C Austin) – Demolished 1964  Art Deco furniture is characterized by its muted colors, shiny metal accents, eccentric shapes, and polished finishes. High-quality woods like mahogany, walnut, and ebony are commonly used. Intricate patterns and geometric inlays are created using contrasting wood tones, resulting in visually stunning pieces. Frankl’s “Skyscraper” Bookcase Ruhlmann’s “David-Weill” desk  Sample Architecture Union Terminal (1933) Niagara Mohawk Building (1932) American Radiator Building (1924) Sample Interior Design KNOWN ARCHITECTS William Van Alen William Van Alen was an American art deco architect who played a significant role in the Art Deco movement. He is best known for designing the iconic Chrysler Building in New York City, which is widely regarded as one of the most important Art Deco buildings in the world. KNOWN ARCHITECTS Lina Bo Bardi Italian-born Lina Bo Bardi was an art deco architect and designer. She was born in Rome in 1914 and completed her studies in architecture there before relocating to Brazil in the 1940s. She is best known for her creative architectural designs that combined modernist and indigenous Brazilian elements to produce a distinctive look. KNOWN ARCHITECTS Walter Gropius Walter Gropius was a German art deco architect and one of the most prominent figures of the modernist movement in architecture. He is best known for founding the German Bauhaus school, which had a major influence on the growth of modernist architecture and design. KNOWN INTERIOR DESIGNERS Émile-Jacques Ruhlmann A French furniture designer and interior decorator, who was one of the most important figures in the Art Deco movement. His furniture featured sleek designs, expensive and exotic materials and extremely fine craftsmanship, and became a symbol of the luxury and modernity of Art Deco. KNOWN INTERIOR DESIGNERS Romain de Tirtoff known by his alias Erté is probably one of the best known Art Deco designers. Born in St. Petersburg in 1892, he became one of the most influential fashion designers and illustrators in Paris in 1920’s.  LIST OF REFERENCES: The Editors of Encyclopaedia Britannica. (2024, November 17). Art Deco | Definition, Characteristics, History, artists, architecture, & Facts. Encyclopedia Britannica. https://www.britannica.com/art/Art-Deco The Editors of Encyclopaedia Britannica. (n.d.). What are the main characteristics of the Art Deco style? | Britannica. Encyclopedia Britannica. https://www.britannica.com/question/What-are-the-main-characteristics-of-the-Art-Deco- style#:~:text=The%20characteristic%20features%20of%20Art,and%20unvaried%20repetition%20of%20elements. What is Art Deco? — Art Deco Society of Los Angeles. (n.d.). Art Deco Society of Los Angeles. https://artdecola.org/what-is-art-deco Verma, S. (2024, April 24). Art Deco architecture: history, characteristics and examples. Art Deco. https://www.novatr.com/blog/art-deco-introduction#2 What is Art Deco Furniture? Key Characteristics & How to Identify | The Inside. (n.d.). https://www.theinside.com/blog/what-is-art-deco-furniture/? srsltid=AfmBOorYzA8FKFaZO53YZKrlXlYSsHHR4R8uCekJr3JNoWGC1U-fOFZV Sample Architecture and Interior Design in Art Deco Architizer. (2021, March 29). 15 Magnificent examples of Art Deco architecture. Journal. https://architizer.com/blog/inspiration/collections/great-gatsby-architecture-15-rip- roaring-examples-of-art-deco/ Goyal, J. (2024, April 19). Top 9 Art-Deco Architects That Shaped the Style. Art deco. Goyal, J. (2024b, April 19). Top 9 Art-Deco Architects That Shaped the Style. art deeco. https://www.novatr.com/blog/art-deco-architects https://www.widewalls.ch/magazine/art-deco-artists Sciandra, V. (2024, April 1). Émile-Jacques Ruhlmann and his Contributions to the Art Deco Movement. Rug & Kilim. https://rugandkilim.com/blogs/emile-jacques-ruhlmann-and- his-contributions-to-the-art-deco-movement/ The Interior Design Institute. (n.d.). Art Deco Glamour: a guide to timeless interior design. https://www.theinteriordesigninstitute.com/ph/en/blog-art-deco-interior-design-guide