Contemporary Data Practices - Collecting Data PDF

CONTEMPORARY DATA PRACTICES COLLECTING DATA  LEARNING OBJECTIVES 1. Understand why data is collected 2. Learn different ways to collect data, such as using: a. Autonomous Devices b. Passive and Active Methods c. Manual Collection d. Usage Data  STARTER Wri...

CONTEMPORARY DATA PRACTICES COLLECTING DATA  LEARNING OBJECTIVES 1. Understand why data is collected 2. Learn different ways to collect data, such as using: a. Autonomous Devices b. Passive and Active Methods c. Manual Collection d. Usage Data  STARTER Write down three different scenarios where data is collected in your daily life. Discuss why and how that data is collected.  TYPES OF DATA There are two main types of data: qualitative data and quantitative data. Qualitative data is descriptive. It includes things like color, texture, and taste. Quantitative data is numerical. It includes things like height, rate, and speed. PURPOSE OF DATA COLLECTION Organisations and individuals collect data for many purposes including: Decision Making Analysis and Research Performance Measurement and Evaluation Problem-Solving Planning and Forecasting Compliance and Regulation Customer Insights and personalisation Risk Management Monitoring and Evaluation  MANUAL DATA COLLECTION This method of collection allows for the gathering of data through direct human involvement. One-to-One Interview Focus Group Questionaire Observation  AUTONOMOUS DEVICES An autonomous device collects data without any direct human intervention. This method of data collection is more cost effective than employing and transporting people to a location to collect data. Allows data to be collected instantly and more frequently, which will improve its accuracy / currency.  PASSIVE DATA COLLECTION The collection of data without actively engaging or interacting with the subjects being studied. This is often done through observation or monitoring.  ACTIVE DATA COLLECTION This method of data collection involved direct engagement with participants or subjects to collect data. This is often done through surveys, interviews or experiments. Active data collection allows researchers to obtain specific information by actively seeking responses from individuals.  USAGE DATA Usage data refers to the information collected about how individuals interact with a product, service or system. This type of data captures information on user behaviour, preferences and patterns of usage  TASK ONE On Moodle, have a go at the Task One Worksheet  QUESTION ONE Organisations and individuals collect data for Example Data Collected many purposes including: Shop deciding on Decision-making sales data, customer loyalty data etc. products New drug from big Analysis and research Clinical trial data pharma Student performance Performance measurement and evaluation Your grades data Problem-solving IT problem Helpdesk call data Planning and forecasting Weather forecasting Temp, precipitation pressure etc  QUESTION ONE Organisations and individuals collect data for Example Data Collected many purposes including: Number plate, speed Compliance and regulation speed, no plate image cameras etc Netflix Customer insights and personalisation viewing history reccommendations​ Risk management Insurance company Chance of hurricane/flood etc. or no claims Monitoring and evaluation River water quality pollution levels  QUESTION TWO Scenraio Autonomous / Manual Reason 1 Autonomous 2 Autonomous 3 Manual 4 Manual  QUESTION THREE IOT devices are designed for real time data collection. Data loggers are standalone and use offline data recording. They store data within the device (not on the Internet).  QUESTION FOUR Involves collecting data without actively engaging or interacting with the subjects being studied.  QUESTION FIVE Involves directly engaging with participants or subjects to collect data, often through surveys, interviews, or experiments  QUESTION SIX Passive​ The organisation installs tracking software within their video game applications. This software runs in the background and collects data on various metrics, such as the duration of gameplay sessions, levels completed, in-game purchases, and interactions with specific game features. The software automatically logs this data without requiring any action from the users.  QUESTION SIX Active​ The organisation conducts surveys or interviews with video game users to gather feedback and insights about their gaming experiences. They may reach out to users through email, in-app notifications, or online platforms to invite them to participate in surveys or interviews. The organisation actively asks questions about their preferences, satisfaction levels, challenges faced, or suggestions for improvement.  QUESTION SEVEN Refers to the information collected about how individuals interact with a product, service, or system.  QUESTION EIGHT Streaming Services​ Gaming  QUESTION NINE E.g. pageviews on a product in an ecommerce site or tracking of the customer activities in your website over a period of time.​ Organisation can make informed decisions about product popularity and customer preferences.