Contemporary Data Practices - Data Collection Methods
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Questions and Answers

What type of data is descriptive and includes aspects like color and texture?

  • Statistical data
  • Quantitative data
  • Comparative data
  • Qualitative data (correct)

    • Usage data refers to information about how individuals interact with a product or service.

    True

    Name one purpose of data collection.

    Decision Making

    An example of ______ data collection is a survey administered to gather feedback.

    <p>active</p> Signup and view all the answers

    Match the following data collection methods with their descriptions:

    <p>One-to-One Interview = Direct interaction with a participant to gather data Observation = Monitoring subjects without interaction Focus Group = Group discussion guided by a facilitator to gather opinions Questionnaire = Written set of questions for participants to answer</p> Signup and view all the answers

    What is a benefit of using autonomous devices for data collection?

    <p>No direct human involvement</p> Signup and view all the answers

    Passive data collection involves actively engaging with subjects.

    <p>False</p> Signup and view all the answers

    What are the two main types of data?

    <p>Qualitative data and Quantitative data</p> Signup and view all the answers

    Data collected for planning and forecasting can be considered a purpose of ______.

    <p>data collection</p> Signup and view all the answers

    Which of the following is NOT a method of manual data collection?

    <p>Sensors</p> Signup and view all the answers

    What type of data is captured to inform decision-making in organizations?

    <p>Sales data and customer loyalty data</p> Signup and view all the answers

    Data loggers are designed for real-time data collection.

    <p>False</p> Signup and view all the answers

    What type of data is collected to evaluate student performance?

    <p>grades</p> Signup and view all the answers

    Customer insights are gathered from __________ history.

    <p>viewing</p> Signup and view all the answers

    What type of data collection involves directly engaging with participants?

    <p>Active data collection</p> Signup and view all the answers

    Passive data collection requires active participation from subjects.

    <p>False</p> Signup and view all the answers

    Match the following data collection purposes with their examples:

    <p>Decision-making = Sales data and customer loyalty data Risk management = Chance of hurricane/flood Monitoring and evaluation = River water quality pollution levels Analysis and research = Clinical trial data</p> Signup and view all the answers

    What is the purpose of installing tracking software in video games?

    <p>To collect data on gameplay metrics.</p> Signup and view all the answers

    Which of the following is an example of compliance and regulation data?

    <p>Speed and number plate image</p> Signup and view all the answers

    Organizations use data for problem-solving and compliance purposes.

    <p>True</p> Signup and view all the answers

    Data collected about how individuals interact with a product is referred to as _____ data.

    <p>usage</p> Signup and view all the answers

    Match the type of data collection with its description:

    <p>Passive = Collects data without user interaction Active = Engages participants through surveys or interviews Usage = Tracks how individuals interact with a system Automation = Automatically logs data metrics</p> Signup and view all the answers

    Name two data points collected for weather forecasting.

    <p>Temperature, precipitation</p> Signup and view all the answers

    Which of the following is an example of active data collection?

    <p>Conducting user surveys</p> Signup and view all the answers

    IT problems can be solved by analyzing __________ call data.

    <p>helpdesk</p> Signup and view all the answers

    Tracking customer activities on a website can inform product popularity.

    <p>True</p> Signup and view all the answers

    What is the purpose of using customer viewing history in personalization?

    <p>To suggest similar content</p> Signup and view all the answers

    What metrics might the tracking software in video games log?

    <p>Duration of gameplay sessions, levels completed, in-game purchases.</p> Signup and view all the answers

    Collecting data without engaging with subjects is called _____ data collection.

    <p>passive</p> Signup and view all the answers

    The purpose of collecting usage data is to:

    <p>Analyze individual preferences</p> Signup and view all the answers

    Study Notes

    Contemporary Data Practices - Collecting Data

    • Different methods exist for collecting data
    • Data is collected for various purposes like decision-making, analysis, research, and performance monitoring
    • Learning objectives include understanding data collection reasons and the different data collection methods
    • Starter activity: students are asked to identify three scenarios of data collection in daily life, along with reasons for collection
    • Qualitative data is descriptive, including characteristics like color, texture, and taste
    • Quantitative data is numerical, such as height, rate, and speed
    • Organisations collect data for decision-making, research, performance measurement, problem-solving, planning, compliance, insights, risk management, monitoring, and evaluation
    • Manual data collection relies on direct human involvement, including one-on-one interviews, focus groups, questionnaires, and observation
    • Autonomous devices collect data without human intervention, increasing accuracy and frequency
    • Passive data collection involves observing or monitoring subjects without interacting with them
    • Active data collection directly engages with subjects to collect data, often using surveys, interviews, or experiments
    • Usage data describes how individuals interact with products, services, or systems, including user behavior, preferences, and usage patterns
    • IoT devices are for real-time data collection; data loggers work offline storing data on the device
    • Examples of data collection purposes:
      • Decision-making: shop deciding on products, new drug development
      • Analysis and research: clinical trials, student performance data
      • Problem-solving: IT issues
      • Planning and forecasting: weather forecasting
      • Compliance and regulation: number plate speed cameras
      • Customer insights: Netflix recommendations, insurance company claims
      • Risk management: hurricane/flood risk assessment, river quality monitoring
      • Monitoring and evaluation: product popularity, website customer activity tracking
    • Specific examples of data types collected include: Sales data, clinical trial data, student grades, helpdesk call data, weather information, speed and image data, viewing history, claims data, pollution levels, product popularity data
    • Data collection methods include passive, active, and manual approaches using autonomous devices.
    • Passive data collection observes interactions without actively engaging with subjects.
    • Active data collection directly interacts with subjects to collect data.
    • Manual data collection involves direct human intervention.
    • Data is collected in both online and offline settings, such as websites and video games.
    • Tracking software automatically logs data without user input in video games
    • Surveys, interviews, and questionnaires are used in active data collection to gather feedback from people
    • Questions on examples illustrate the meaning of different types of data and data collecting methods.

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    Contemporary Data Practices - Collecting Data PDF

    Description

    Explore the essential methods and purposes of data collection in this quiz on contemporary data practices. Understand the difference between qualitative and quantitative data as well as the various scenarios where data collection is vital for decision-making and analysis. Test your knowledge on both manual and autonomous data collection techniques.

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