Contemporary Data Practices - Data Collection Methods
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Questions and Answers

What type of data is descriptive and includes aspects like color and texture?

  • Statistical data
  • Quantitative data
  • Comparative data
  • Qualitative data (correct)

Usage data refers to information about how individuals interact with a product or service.

True (A)

Name one purpose of data collection.

Decision Making

An example of ______ data collection is a survey administered to gather feedback.

<p>active</p> Signup and view all the answers

Match the following data collection methods with their descriptions:

<p>One-to-One Interview = Direct interaction with a participant to gather data Observation = Monitoring subjects without interaction Focus Group = Group discussion guided by a facilitator to gather opinions Questionnaire = Written set of questions for participants to answer</p> Signup and view all the answers

What is a benefit of using autonomous devices for data collection?

<p>No direct human involvement (C)</p> Signup and view all the answers

Passive data collection involves actively engaging with subjects.

<p>False (B)</p> Signup and view all the answers

What are the two main types of data?

<p>Qualitative data and Quantitative data</p> Signup and view all the answers

Data collected for planning and forecasting can be considered a purpose of ______.

<p>data collection</p> Signup and view all the answers

Which of the following is NOT a method of manual data collection?

<p>Sensors (C)</p> Signup and view all the answers

What type of data is captured to inform decision-making in organizations?

<p>Sales data and customer loyalty data (B)</p> Signup and view all the answers

Data loggers are designed for real-time data collection.

<p>False (B)</p> Signup and view all the answers

What type of data is collected to evaluate student performance?

<p>grades</p> Signup and view all the answers

Customer insights are gathered from __________ history.

<p>viewing</p> Signup and view all the answers

What type of data collection involves directly engaging with participants?

<p>Active data collection (A)</p> Signup and view all the answers

Passive data collection requires active participation from subjects.

<p>False (B)</p> Signup and view all the answers

Match the following data collection purposes with their examples:

<p>Decision-making = Sales data and customer loyalty data Risk management = Chance of hurricane/flood Monitoring and evaluation = River water quality pollution levels Analysis and research = Clinical trial data</p> Signup and view all the answers

What is the purpose of installing tracking software in video games?

<p>To collect data on gameplay metrics.</p> Signup and view all the answers

Which of the following is an example of compliance and regulation data?

<p>Speed and number plate image (B)</p> Signup and view all the answers

Organizations use data for problem-solving and compliance purposes.

<p>True (A)</p> Signup and view all the answers

Data collected about how individuals interact with a product is referred to as _____ data.

<p>usage</p> Signup and view all the answers

Match the type of data collection with its description:

<p>Passive = Collects data without user interaction Active = Engages participants through surveys or interviews Usage = Tracks how individuals interact with a system Automation = Automatically logs data metrics</p> Signup and view all the answers

Name two data points collected for weather forecasting.

<p>Temperature, precipitation</p> Signup and view all the answers

Which of the following is an example of active data collection?

<p>Conducting user surveys (C)</p> Signup and view all the answers

IT problems can be solved by analyzing __________ call data.

<p>helpdesk</p> Signup and view all the answers

Tracking customer activities on a website can inform product popularity.

<p>True (A)</p> Signup and view all the answers

What is the purpose of using customer viewing history in personalization?

<p>To suggest similar content (C)</p> Signup and view all the answers

What metrics might the tracking software in video games log?

<p>Duration of gameplay sessions, levels completed, in-game purchases.</p> Signup and view all the answers

Collecting data without engaging with subjects is called _____ data collection.

<p>passive</p> Signup and view all the answers

The purpose of collecting usage data is to:

<p>Analyze individual preferences (B)</p> Signup and view all the answers

Flashcards

Data Collection Methods

Different ways to gather information, including autonomous devices, manual methods, passive observation, active interaction, and usage data.

Qualitative Data

Descriptive data, like colors, textures, or experiences. It's not numbers.

Quantitative Data

Numerical data, such as height, speed, or counts. It involves numbers.

Manual Data Collection

Gathering data through direct human involvement, like interviews and surveys.

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Autonomous Devices

Devices that collect data automatically without human intervention, enhancing data accuracy.

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Passive Data Collection

Gathering data without actively interacting with the subject, e.g., observing behavior.

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Active Data Collection

Gathering data by directly engaging with participants, e.g., through questionnaires or interviews.

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Usage Data

Information about how people use a product or service, like website visits or app usage.

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Data Collection Purpose

The reasons why data is collected, such as decision-making, research, performance analysis, and problem-solving.

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Data Collection

Systematic gathering of information to gain insights, make decisions, and learn more about people and processes.

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Data collected for decision-making

Organizations gather data to inform choices about their business, products, or services.

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Data for analysis and research

Researchers collect data to understand a topic, create theories or test hypothesis.

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Data for performance measurement

Organizations collect data to track and assess their performance.

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Data for problem-solving

Organizations use data to find causes and solutions to problems.

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Data for planning and forecasting

Data helps businesses anticipate future conditions or outcomes.

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Data for compliance and regulation

Organizations collect and record data as required by legal standards or rules.

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Customer insights and personalization

Organizations analyze customer data to tailor products/services to meet their needs.

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Data for risk management

Organizations use data to assess and mitigate potential dangers or losses.

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Data for monitoring and evaluation

Monitoring and evaluation use data to track progress and measure impact.

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Real-time data collection

Data is collected and recorded instantly as it occurs.

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Local Data Storage

Data is stored directly on the device, not on a server or the internet. It can be accessed offline.

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Tracking Software

Software that runs in the background to collect data about user activities. It gathers information without user interaction.

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Game Metrics

Data collected about how players interact with a game. Examples include gameplay time, levels completed, and purchases.

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Data Collection Benefits

Collecting data helps organisations make informed decisions about product popularity and user preferences.

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Streaming Service Data

Data collected from users interacting with streaming platforms, like viewing habits and preferences.

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Ecommerce Data

Data collected from users on an online store, like product views, purchases, and browsing habits.

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Customer Activity Tracking

Software that tracks user behaviour on a website, collecting data about browsing patterns and activity over time.

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Study Notes

Contemporary Data Practices - Collecting Data

  • Different methods exist for collecting data
  • Data is collected for various purposes like decision-making, analysis, research, and performance monitoring
  • Learning objectives include understanding data collection reasons and the different data collection methods
  • Starter activity: students are asked to identify three scenarios of data collection in daily life, along with reasons for collection
  • Qualitative data is descriptive, including characteristics like color, texture, and taste
  • Quantitative data is numerical, such as height, rate, and speed
  • Organisations collect data for decision-making, research, performance measurement, problem-solving, planning, compliance, insights, risk management, monitoring, and evaluation
  • Manual data collection relies on direct human involvement, including one-on-one interviews, focus groups, questionnaires, and observation
  • Autonomous devices collect data without human intervention, increasing accuracy and frequency
  • Passive data collection involves observing or monitoring subjects without interacting with them
  • Active data collection directly engages with subjects to collect data, often using surveys, interviews, or experiments
  • Usage data describes how individuals interact with products, services, or systems, including user behavior, preferences, and usage patterns
  • IoT devices are for real-time data collection; data loggers work offline storing data on the device
  • Examples of data collection purposes:
    • Decision-making: shop deciding on products, new drug development
    • Analysis and research: clinical trials, student performance data
    • Problem-solving: IT issues
    • Planning and forecasting: weather forecasting
    • Compliance and regulation: number plate speed cameras
    • Customer insights: Netflix recommendations, insurance company claims
    • Risk management: hurricane/flood risk assessment, river quality monitoring
    • Monitoring and evaluation: product popularity, website customer activity tracking
  • Specific examples of data types collected include: Sales data, clinical trial data, student grades, helpdesk call data, weather information, speed and image data, viewing history, claims data, pollution levels, product popularity data
  • Data collection methods include passive, active, and manual approaches using autonomous devices.
  • Passive data collection observes interactions without actively engaging with subjects.
  • Active data collection directly interacts with subjects to collect data.
  • Manual data collection involves direct human intervention.
  • Data is collected in both online and offline settings, such as websites and video games.
  • Tracking software automatically logs data without user input in video games
  • Surveys, interviews, and questionnaires are used in active data collection to gather feedback from people
  • Questions on examples illustrate the meaning of different types of data and data collecting methods.

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Contemporary Data Practices - Collecting Data PDF

Description

Explore the essential methods and purposes of data collection in this quiz on contemporary data practices. Understand the difference between qualitative and quantitative data as well as the various scenarios where data collection is vital for decision-making and analysis. Test your knowledge on both manual and autonomous data collection techniques.

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