Advertising Techniques: PDF

ADVERTISING ANALIE VALENCIA What is MARKETING? -social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other. What is ADVERTISING? What is ADVERTISING?  HOW MUCH DO YOU THINK YOU ARE...

ADVERTISING ANALIE VALENCIA What is MARKETING? -social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other. What is ADVERTISING? What is ADVERTISING?  HOW MUCH DO YOU THINK YOU ARE INFLUENCED BY ADVERTISING? WHERE DO YOU SEE THESE ADVERTISMENTS? THE INFLUENCE OF ADVERTISING HOW DO ADVERTISING INFLUENCE CUSTOMERS? PERSUASIVE TECHNIQUES IN ADVERTISING 3 CATEGORIES: PATHOS - AN APPEAL TO EMOTION - AN ADVERTISEMENT USING PATHOS WILL ATTEMPT TO EVOKE AN EMOTIONAL RESPONSE IN CONSUMER. IT CAN BE POSITIVE OR NEGATIVE EMOTION LOGOS - AN APPEAL TO LOGIC OR REASON - AN ADVERTISEMENT USING LOGOS WILL GIVE YOU THE EVIDENCE AND STATISTICS YOU NEED TO FULLY UNDERSTAND WHAT THE PRODUCT DOES. ETHOS - AN APPEAL TO CREDIBILITY OR CHARACTER - AN ADVERTISEMENT USING ETHOS WILL TRY TO CONVINCE YOU THAT THE COMPANY IS MORE RELIABLE, HONEST AND CREDIBLE; THEREFORE YOU SHOULD BUY THEIR PRODUCT. ETHOS OFTEN INVOLVES STATISTICS FROM RELIABLE EXPERTS. SOME EXAMPLE OF MISLEADING ADVERTISEMENTS