Advance Coaching Theory Eng -1-81-90 PDF

1.This scheme was introduced so that all types of non-catering items are available at one outlet. 2.Earlier there were several types of stalls like Book Stall, Chemist Stall, Miscellanies Stall, etc. and their allotment and renewal process was also different. 3. Due to these three types of stall...

1.This scheme was introduced so that all types of non-catering items are available at one outlet. 2.Earlier there were several types of stalls like Book Stall, Chemist Stall, Miscellanies Stall, etc. and their allotment and renewal process was also different. 3. Due to these three types of stalls being on the same platform, the passengers faced to have trouble in movement. 4. Case is going on in the court against the new book stall policy. 5. different Non-catering items can be easily available to the passengers at the same stall during the journey. 6. No food items like packaged food, beverages are allowed to be sold except water in seal packed bottles. 7. No objectionable and banned material will be allowed to be sold. 8. A blue print (map) of the required MPS along with the approval of DRM will be sent to CCM for approval before bidding. 9. A standard design will be prepared by the zonal railways so that the platform space is well utilized and the passengers’ movement may not be affected. 10. No new allotment, renovation, extension will be given to the old book stall etc., they will be kept only till their expiry period. 11. Allotment of MPS will be done through e-auction. 12. Only the prequalified Bidders who have fulfilled the eligibility , will participate in this auction. 13. A professional group (professional body) approved by the CVC will be engaged by the railways who will handle the e-auction. 14. Not more than one stall shall be allotted on one platform. 15. Stalls can be taken up to 25% of the total stalls on the entire zonal rail. 16. Bids will be invited for groups of platforms/stations at divisional level. 17. The bidder will have to bid separately for each MPS. 18. The bidder will be required to register on the e-auction website before bidding. 19. Only pre-qualified bidder will get the password to participate. 20. During the process of e-auction, the bidder can revise his bid amount, till the time limit is not over. 21. The bidder should have three years experience. 22. Reserve Price – It will be depend on the category of the station and the location of the unit, number of trains or initial passenger numbers, circle rate, not less than 12% of the prescribed sales turnover. 23. Annual license fee will have to be paid in advance. 24. There will be provision of EMD( earnest money) and security deposit also. CI/CP-2/1.9 Commercial advertisement in trains and at stations. OHA, Mobile asset, Rail Display Network, Non-Fare Revenue. COMMERCIAL PUBLICITY 81 Introduction Commercial advertisement at stations is a non-conventional source of railway revenue. The main objective of the policy is to improve earnings from commercial publicity. For this purpose the Zonal Railway should prepare detailed action plan based on broad policy framework. Railways have vast potential of earnings through commercial publicity as railways has customer base of 12 million passengers, 64,000 route kilometers, 8,000 stations,8,000 passenger carrying trains and 90,000 wagons. Despite making lot of efforts by the railway administration, this area has not been fully explored so far. The Board has issued the following policy guidelines to improve earnings from commercial Publicity. Identification of areas: The following areas are identified for commercial publicity:- i. Advertisement at stations. ii. Publicity in premier trains i.e. Rajdhani & Shatabdi trains at selected areas iii. Advertisement on freight wagons. iv. Advertisement in Time Tale. v. Advertisement on reserved Tickets. vi. Advertisement on Reservation Forms. vii. Advertisement at approaches to major stations. viii. Advertisement at level crossing gates. Other areas like free newspapers, magazines, head rests, trolleys etc, should also be explored but in each case a specific tender should be opened in transparent manner so that Railway gets the best bid. Non-Fare-Revenue (NFR = Non Fare Revenue): 1. Railways have constituted a new Directorate in the form of Non Fare Revenue Directorate, which can increase revenue by 10 to 20% in commercial use of non-tariff sources like advertisement and railway land. 2. In the new Directorate officers will be appointed amongst SAG (Senior Administrative Grade), SG (Selection Grade) Engineering Officers, Traffic Commerce and Finance Department. 3. Designation of Officers in the Directorate : ED / NFR / Traffic Commercial, ED / NFR / Engineering, 82  ED / NFR / Finance 4. Non-Fare-Revenue will be increased by the following items: - a. Advertisement on stations. b. Commercial use of railway land. c. Right to the top of station building and redevelopment of stations. d. Advertisement on Coaches (inside and outside). e. By sponsoring the uniform of railway employees. f. Commercial farming near railway line and advertisement along rail tracks through Hoardings. g. Creating income from websites through advertisement and web links and monetization soft sets. h. Operation and licensing of Multi-Functional Complexes. i. Parking of vehicles on extra land near the station j. Advertising on Wagon, FOB, RUB, ROB Railway Buildings, Loco shed, Water Tank, Microwave Towers, OHE Mast etc. k. On board (train) and off board entertainment, Display LCD screens, video walls, tones slides etc. l. Sponsoring activities and events on the stations and branding etc. m. Operation of Pay and Use at land near concourse, road approaches and LC Gates, outside the railway station. n. Radio, video, internet, Wi-Fi, mobile apps, interactive services (such as video games) in the railway premises including stations. o. Tourism Policies: 1. Content on Demand and Rail Radio Policy: 2. Non-Fare Revenue Policy: 3. Out of Home Advertising Policy: 4. Train Branding Policy: 5. ATMs Policy: 6. Rail Display Network Policy: Salient Features of the Policies: Some of the key features in the policies are: i. Long Term Contracts – 10 years 83  ii. Single Point of Contact within Indian Railways - Non Fare Revenue Directorate iii. Credibility of Partner - including a technical and financial capability model iv. Transparent Process - E- Auction. v. Better media planning for Railway assets – Allowing zone/train/station wise packages Policy on Content on Demand: - 1. Objective: To allow monetization of entertainment based services on stations and in trains. Key Features of Policy: - 2. Contract Management: RAILTEL will be the Nodal Agency for tender, contract allocation and management. 3. Contract term: Minimum 3 years and Maximum 5 years. 4. Technology: a. Entertainment services will be provided through audio and video systems. b. Content-on-demand video services will only be available on personal devices. 5. Provision of internet services: Free or paid based internet service can be provided by the selected service provider. This service will be optional. 6. Content on demand services in trains and at stations: - Demand-based entertainment services will be provided on the personal devices of all stations and trains. 7. Location of services: Streaming audio and video content services in trains and only video content services at stations will be provided by service provider / licensee. 8. Video Content Services will be provided in both Paid and Unpaid formats by the Licensee / Service Provider. Audio content will be provided free of charge. Payment mode will be digital payment system. 9. Railway related and government information: a) To be displayed free by the licensee or service provider. b) Content Services Technology will be able to live broadcasts. 10. Advertisement: Advertisement will be promoted in the content services by the licensing service provider. 11. Revenue Sharing: a) Revenue sharing will be determined by RAILTEL and given in tender document. b) Railways = 85% and RAILTEL = 15%. Policy on unsolicited non-fare revenue proposals: CC-02/2017 1. Objectives: i. The objective of the policy is to allow Indian Railways to consider unsolicited proposals of earnings through Non-Fare sources. ii. To increase the revenue from non-fare revenue sources. 84  2. Unsolicited proposals: An unsolicited proposal is a written application for new innovative ideas submitted to the Railways for enhancement of non-fare revenue on the initiative of the offer or for the purpose of obtaining contract with the Railways, and is not in response to the request for proposal, tender, Announcement, expression of interest, or any other government-initiated solicitation or program. 3. This policy is applicable for all the departments receiving an unsolicited proposal for the enhancement of revenues of the Railways, especially the non-fare revenue such as advertising, short term land licensing etc where no policy exists. 4. NFR evolution committee and Railway authority shall act as a tender committee and tender accepting authority irrespective of the value of tender. 5. Agencies will selected on the basis of transparent tendering process via E-auction 6. Right of First Refusal to be offered to the proponent to match the highest bid. 7. Indian Railways shall offer Non-Fare revenue contracts for a tenure of five years 8. The Non-Fare Revenue Policy shall enable private/public sector participation in conceptualization of an earning scheme. 9. Entire exercise shall be cost-neutral to the Indian Railways. Out of Home Advertising Policy: 1. Objective: To allow monetization of railway assets through advertisement. Key Features of Policy: 2. Advertising RITES: Indian Railways will be offered the property for advertising on the following sites- a) At identified sites which are locations where existing contracts are operational b) Sites identified but at which no present contract is operational c) Locations have neither been allotted nor identified earlier by railways 3. Advertising will be allowed only by the railway at the selected place, which will be specified in the packages. 4. In addition to the existing identified areas, Indian Railways will allow advertisements on unused areas, such as rail related areas, ROB, RUB, railway colonies, railway workshop, railway production units, level crossing gate etc. 5. Negative List of Advertising Assets: Static advertising will not be allowed in station building, platform, forwarding FOB, administrative office, heritage building etc. as it is included in the rail display network. 6. Indian Railways will be allowed to adopt a proper, safe, viable way of advertising. The advertisement will depend on the location of the property. 85  7. Advertisement content must not damage the train operations, the safety of the passengers, the heritage building etc. 8. Advertising plan will be assessed by the Railways keeping in mind the beauty, viability, safety, and use of the railways. 9. Revenue Sharing with municipal officials: Cess, Assessment, Statutory Taxes, Local Tax etc. will be paid by the railway. Railway will pay property taxes etc. to the Municipal Council. The party will not be responsible. 10. Agreement: Duration Minimum 3 years and Max 5 years. After the termination of the contract, the right of the first refusal will be to the licensee. 11. License Fee: According to the agreement, advance installment will be required to be paid in advance. After first 3 yrs., License fee will be increased at the rate of 10% per year. 12. Security deposit: For every year, an amount equal to the license fee of 6 months will have to be deposited as irrevocable Bank Guarantee for the entire contract duration. Earnest Money Deposit (EMD) will be 2% of entire contract value. 13. Tender process: a. Indian Railways has appointed RITES as advisor. RITES have appointed Ernst and Young as Professional Media Marketing Valuation Agency. b. RITES and PMMEA will be responsible for the overall bidding process. RITES and PMMEA will prepare the tender document. c. The PMMEA in consultation with RITES will prepare the tender documents, which will be approved by the respective Zonal railways. d. Tender form will be uploaded by RITES and PMMEA and e-tendering platform will be provided. e. Estimated earnings by PMMEA should be approved by the concerned Zonal Railway. f. PMMEA will receive and evaluate the tender. RITES will accept tenders and issue LOA. g. The regional railways will sign and implement the agreement. Advertising policy through Train Branding or Mobile Asset: 1. Objective: To increase the advertising revenue of Indian Railways by allowing internal and external advertising on the train. 2. Components of Tender: a) Permission to advertise with Vinyl Rapping inside and outside the trains will be allowed to the licensee. b) Fleet graphic film will be used for outdoor and advertisement. Material must be in accordance with RDSO specifications. c) Admission to 250 square feet in the interior section will be allowed by the railway at the designated place. d) Vinyl wrapping will be allowed on window of AC coaches. (70% visibility) 86 3. Security deposit: For every year, an amount equal to the license fee of 6 months will have to be deposited as irrevocable Bank Guarantee for the entire contract duration. Earnest Money Deposit (EMD) will be 2% of entire contract value. 4. Duration of the contract: Minimum 3 years and Maximum 5 years. 5. License Fee: According to the agreement, License fee will be required to be paid in advance. After first 3 yrs., License fee will be increased at the rate of 10% per year. 6. Package Sizes: Train branding packages will be in the following categories in different phases for bidding: a. Rajdhani Trains, Centuries, Janshatabdi, and Double Decker Trains. b. Suburban EMU- Mumbai, Delhi, Kolkata, Chennai. c. Train Superfast, AC Superfast (Special), Mail / Express Train. d. DMU & Memo Vehicle, e. Poor chariot carriage, f. Any other category which is enabled. 7. Bid Process Management: a) Tender form will be uploaded by RITES and PMMEA and e-tendering platform will be provided. b) PMMEA will receive and evaluate the tender. RITES will accept tenders and issue LOA. c) The Primary Maintenance division will sign and implement the agreement. 87 ATM Policy: 1. Objective: Allowing Indian railways to set up ATM at A1 to D category stations. Key Features of Policy: - 2. Calling of Tender; - The Ministry of Railways will nominate one of the zonal railway nodal agencies. This Zonal Railway will also call for tender for other railway groups. 3. Contract term: 10 years. 4. Eligibility: All related documents and satisfactory evidence will be provided to the National Bank or other private sector bank or other person who will be a service provider under the Payment and Settlement of Transaction Act 2007. 5. Agreement: Contract will be viewed by the respective board, between the Nodal Zonal Railway and the party, but at the station where ATM will be established. 6. Revenue sharing: Revenue will be shared among all the divisions, depending up on the number of ATMs. 7. The licensee will be responsible for paying GST. 8. Installation and running costs: The licensee will have to set up the ATM and spend on other devices and connectivity. The licensee will have to pay the Electric Installation Charges and Meter Rent and Electricity Bill itself. 9. The railway will not be responsible for any losses suffered by the licensee, but the licensee can keep uniformed security guards. 10. Allocated space, location and approval:- Sqm (2m X 2m) by Indian Railways will be given to ATM at the station station for installation. At the end of the platform for ATM or place in the rotation area will be given place in the proper place. 11. The licensee cannot use that place for any other use except ATM. 12. No advertising is allowed. 13. Licensee cannot sublet any other party. 14. If the ATM is uninstalled or contract is terminates contract period, then the railway can cancelled the and new tender can be called. 15. Dispute settlement: According to the tender document / agreement. 88 Rail Display Network Policy: 1. Objective: Non-fare revenue is to be detected through Rail Demonstration Network project; it should be cost neutral to the full practice railway. 2. RDN display? a) RDN will integrate rail related information related to railway station all over India. b) RDN will provide the following information: Arrival / departure of trains, running position of the train, platform number, coach guides, RAC confirmation etc. c) The RDN passenger will provide information related to passenger amenities and passenger safety message. d) RDN will be controlled through centralized network under RAILTEL. In which video and audio information and content will be provided in A1 to D class stations in different languages. e) RDN will provide all relevant information to the all concerns regarding Disaster Relief Update Information in emergency situations. 3. Nodal Agency: a) RAILTEL or controlled subsidiary company by RAILTEL. b) Agreement will be signed between the Ministry of Railways and RAILTEL or the subsidiary of RAILTEL. c) The agreement will involve the sharing of revenues with the responsibility and authority of both the parties in the RDN project. d) RAILTEL will implement the project by inviting an open and transparent tender which will be in line with the current guidelines of the Government of India, CVC and General Financial Rules. e) RAILTEL will ensure that the system is controlled all the time and the work is going on according to the contract. 4. Contract term: 10 years, under mutual agreement, 5 years can be extended according to the policy of that time. 5. Installation of Tools: The licensee will be responsible for the installation of RDN equipment; the full expenditure will be made by the party. 89 6. Provision of the place: 200 square feet free place will be provided by the railway. 7. Power / power supply: Electricity supply will be provided by Indian Railways on micro- equivalent charges. 8. RAILTEL will be responsible for cyber security measures. 9. Advertisement: Static advertising is not permitted in the station premises. There will be other advertisement medium on the RDN stations, which will include Station Building, Concourse, Platform, FOB, but circulating area will not be included. 10. Revenue Sharing: Revenue of Rs. 65:35 between Indian Railways and RAILTEL 90