Podcast
Questions and Answers
What percentage of the entire contract value is required for the Earnest Money Deposit (EMD)?
What percentage of the entire contract value is required for the Earnest Money Deposit (EMD)?
Which entity is responsible for accepting tenders and issuing the Letter of Acceptance (LOA)?
Which entity is responsible for accepting tenders and issuing the Letter of Acceptance (LOA)?
What is the minimum duration for advertising contracts?
What is the minimum duration for advertising contracts?
After the initial 3 years, at what rate will the license fee increase annually?
After the initial 3 years, at what rate will the license fee increase annually?
Signup and view all the answers
What type of film is specified for outdoor advertising on trains?
What type of film is specified for outdoor advertising on trains?
Signup and view all the answers
What types of content services are specifically offered on trains according to the provided information?
What types of content services are specifically offered on trains according to the provided information?
Signup and view all the answers
Which payment mode is specified for accessing the content services?
Which payment mode is specified for accessing the content services?
Signup and view all the answers
What is the revenue split between Railways and RAILTEL for the content services?
What is the revenue split between Railways and RAILTEL for the content services?
Signup and view all the answers
Which of the following is included in the free services provided by the licensee or service provider?
Which of the following is included in the free services provided by the licensee or service provider?
Signup and view all the answers
What is the purpose of unsolicited proposals according to the policy CC-02/2017?
What is the purpose of unsolicited proposals according to the policy CC-02/2017?
Signup and view all the answers
What is the tenure for the Non-Fare revenue contracts offered by Indian Railways?
What is the tenure for the Non-Fare revenue contracts offered by Indian Railways?
Signup and view all the answers
What does the Right of First Refusal entail in the tendering process?
What does the Right of First Refusal entail in the tendering process?
Signup and view all the answers
What likely role does the NFR evolution committee serve in the proposal process?
What likely role does the NFR evolution committee serve in the proposal process?
Signup and view all the answers
What type of content service is provided free of charge at stations?
What type of content service is provided free of charge at stations?
Signup and view all the answers
What is the primary focus of the policy regarding unsolicited non-fare revenue proposals?
What is the primary focus of the policy regarding unsolicited non-fare revenue proposals?
Signup and view all the answers
What is the main reason for introducing a scheme for non-catering items at one outlet?
What is the main reason for introducing a scheme for non-catering items at one outlet?
Signup and view all the answers
Which of the following is NOT allowed to be sold at the new stalls?
Which of the following is NOT allowed to be sold at the new stalls?
Signup and view all the answers
What is required for a bidder to participate in the e-auction?
What is required for a bidder to participate in the e-auction?
Signup and view all the answers
What criteria determine the reserve price for stalls?
What criteria determine the reserve price for stalls?
Signup and view all the answers
How much of the total stalls can be taken for the new allotment on the entire zonal rail?
How much of the total stalls can be taken for the new allotment on the entire zonal rail?
Signup and view all the answers
What document needs to be sent to CCM for approval before the bidding process?
What document needs to be sent to CCM for approval before the bidding process?
Signup and view all the answers
What is the maximum limit of stalls that can be allotted on one platform?
What is the maximum limit of stalls that can be allotted on one platform?
Signup and view all the answers
What is the primary aim of the policy discussed for commercial publicity in the railways?
What is the primary aim of the policy discussed for commercial publicity in the railways?
Signup and view all the answers
Which of the following is NOT identified as an area for commercial publicity?
Which of the following is NOT identified as an area for commercial publicity?
Signup and view all the answers
What potential increase in revenue does the Non Fare Revenue Directorate aim to achieve?
What potential increase in revenue does the Non Fare Revenue Directorate aim to achieve?
Signup and view all the answers
Which of the following entities has been established to focus on non-fare revenue in the railways?
Which of the following entities has been established to focus on non-fare revenue in the railways?
Signup and view all the answers
What type of officers are appointed to the Non Fare Revenue Directorate?
What type of officers are appointed to the Non Fare Revenue Directorate?
Signup and view all the answers
Which advertisement is mentioned as a medium to increase non-fare revenue?
Which advertisement is mentioned as a medium to increase non-fare revenue?
Signup and view all the answers
What is one of the conditions for advertising in areas like free newspapers?
What is one of the conditions for advertising in areas like free newspapers?
Signup and view all the answers
Which aspect of railway infrastructure could be utilized for commercial use according to the guidelines?
Which aspect of railway infrastructure could be utilized for commercial use according to the guidelines?
Signup and view all the answers
What is the customer base size stated for the railways?
What is the customer base size stated for the railways?
Signup and view all the answers
Which policy allows for the monetization of entertainment-based services on trains and stations?
Which policy allows for the monetization of entertainment-based services on trains and stations?
Signup and view all the answers
What is the minimum contract term specified in the Content on Demand Policy?
What is the minimum contract term specified in the Content on Demand Policy?
Signup and view all the answers
Which entity is designated as the Nodal Agency for managing contracts under the Content on Demand Policy?
Which entity is designated as the Nodal Agency for managing contracts under the Content on Demand Policy?
Signup and view all the answers
What type of process is used for ensuring transparency in contract allocations according to the policies?
What type of process is used for ensuring transparency in contract allocations according to the policies?
Signup and view all the answers
What is a feature of the Non-Fare Revenue Policy regarding the contract duration?
What is a feature of the Non-Fare Revenue Policy regarding the contract duration?
Signup and view all the answers
Which option does NOT fall under the advertising strategies of railway services?
Which option does NOT fall under the advertising strategies of railway services?
Signup and view all the answers
What type of media planning does the Non-Fare Revenue Policy encourage?
What type of media planning does the Non-Fare Revenue Policy encourage?
Signup and view all the answers
Under which policy would you find provisions for ATMs at railway stations?
Under which policy would you find provisions for ATMs at railway stations?
Signup and view all the answers
Which of the following is considered an interactive service in railway premises?
Which of the following is considered an interactive service in railway premises?
Signup and view all the answers
What is a key aspect concerning credibility in partner selection for contracts?
What is a key aspect concerning credibility in partner selection for contracts?
Signup and view all the answers
According to the Out of Home Advertising Policy, which of the following areas is explicitly excluded for static advertising?
According to the Out of Home Advertising Policy, which of the following areas is explicitly excluded for static advertising?
Signup and view all the answers
Which of the following best describes how the Railways intends to manage advertising content to ensure safe and appropriate placement?
Which of the following best describes how the Railways intends to manage advertising content to ensure safe and appropriate placement?
Signup and view all the answers
Which financial arrangement is required as a security deposit by the licensee, as part of the agreement for advertising, according to the policy?
Which financial arrangement is required as a security deposit by the licensee, as part of the agreement for advertising, according to the policy?
Signup and view all the answers
Regarding the duration of advertising contracts under this policy, what is the intended procedure after completion of the initial agreement?
Regarding the duration of advertising contracts under this policy, what is the intended procedure after completion of the initial agreement?
Signup and view all the answers
Which type of financial obligation concerning local government is the responsibility of the Indian Railways under the Out of Home Advertising Policy?
Which type of financial obligation concerning local government is the responsibility of the Indian Railways under the Out of Home Advertising Policy?
Signup and view all the answers
What primary issue related to passenger movement led to the introduction of the new stall scheme?
What primary issue related to passenger movement led to the introduction of the new stall scheme?
Signup and view all the answers
Prior to the new Multi-Purpose Stall (MPS) scheme, what was a key challenge regarding the management of existing stalls?
Prior to the new Multi-Purpose Stall (MPS) scheme, what was a key challenge regarding the management of existing stalls?
Signup and view all the answers
What is the role of a professional body, approved by the CVC, in the allotment of Multi-Purpose Stalls?
What is the role of a professional body, approved by the CVC, in the allotment of Multi-Purpose Stalls?
Signup and view all the answers
What is a key criterion defining the eligibility for bidding in the allocation of Multi-Purpose Stalls (MPS)?
What is a key criterion defining the eligibility for bidding in the allocation of Multi-Purpose Stalls (MPS)?
Signup and view all the answers
Besides standard locations, what other kinds of items or areas should be considered for commercial publicity, according to the guidelines?
Besides standard locations, what other kinds of items or areas should be considered for commercial publicity, according to the guidelines?
Signup and view all the answers
What is the core strategy emphasized for improving earnings from commercial publicity?
What is the core strategy emphasized for improving earnings from commercial publicity?
Signup and view all the answers
What is a notable limitation regarding the sale of certain items at the new Multi-Purpose Stalls?
What is a notable limitation regarding the sale of certain items at the new Multi-Purpose Stalls?
Signup and view all the answers
What specific designation is NOT listed as part of the officer roles within the Non-Fare Revenue Directorate?
What specific designation is NOT listed as part of the officer roles within the Non-Fare Revenue Directorate?
Signup and view all the answers
In the context of e-auctioning of Multi-Purpose Stalls, what is a notable process related to bid amounts?
In the context of e-auctioning of Multi-Purpose Stalls, what is a notable process related to bid amounts?
Signup and view all the answers
What is a provision regarding the allocation of Multi-Purpose Stalls on a per-platform basis?
What is a provision regarding the allocation of Multi-Purpose Stalls on a per-platform basis?
Signup and view all the answers
What is the stated objective of the Non-Fare Revenue Directorate concerning revenue increase?
What is the stated objective of the Non-Fare Revenue Directorate concerning revenue increase?
Signup and view all the answers
Based on the policy guidelines, which of these is considered a primary area for commercial publicity?
Based on the policy guidelines, which of these is considered a primary area for commercial publicity?
Signup and view all the answers
In what manner should each new area for commercial publicity be approached, according to the guidelines?
In what manner should each new area for commercial publicity be approached, according to the guidelines?
Signup and view all the answers
According to the provided materials, what is one of the key areas through which Non-Fare Revenue will be increased besides advertising on stations?
According to the provided materials, what is one of the key areas through which Non-Fare Revenue will be increased besides advertising on stations?
Signup and view all the answers
What is one major challenge mentioned by the text regarding commercial publicity in the railway sector?
What is one major challenge mentioned by the text regarding commercial publicity in the railway sector?
Signup and view all the answers
Which of the following does the policy NOT mention as a location for commercial publicity?
Which of the following does the policy NOT mention as a location for commercial publicity?
Signup and view all the answers
Besides standard advertising methods, which of these options represents a less traditional revenue generation method for Indian Railways according to the provided material?
Besides standard advertising methods, which of these options represents a less traditional revenue generation method for Indian Railways according to the provided material?
Signup and view all the answers
Within the framework of the Content on Demand policy, which of the following best describes how video content is made accessible to railway passengers?
Within the framework of the Content on Demand policy, which of the following best describes how video content is made accessible to railway passengers?
Signup and view all the answers
What is the primary objective of the 'Content on Demand' policy?
What is the primary objective of the 'Content on Demand' policy?
Signup and view all the answers
Which of these options is a key criterion for assessing a potential partner in revenue generating contracts, as highlighted in the policies?
Which of these options is a key criterion for assessing a potential partner in revenue generating contracts, as highlighted in the policies?
Signup and view all the answers
According to the provided information, what role does RAILTEL play in the 'Content on Demand' policy?
According to the provided information, what role does RAILTEL play in the 'Content on Demand' policy?
Signup and view all the answers
What is the specific method mentioned to ensure a transparent process during the allocation of railway contracts according to the salient features?
What is the specific method mentioned to ensure a transparent process during the allocation of railway contracts according to the salient features?
Signup and view all the answers
In addition to audio and video systems, what other platform for entertainment service is explicitly mentioned in the 'Content on Demand' policy?
In addition to audio and video systems, what other platform for entertainment service is explicitly mentioned in the 'Content on Demand' policy?
Signup and view all the answers
What is the specific approach to media planning according to salient features that the Non-Fare Revenue policy promotes?
What is the specific approach to media planning according to salient features that the Non-Fare Revenue policy promotes?
Signup and view all the answers
What is the implication of the policy advocating for 'Single Point of Contact within Indian Railways' for Non Fare Revenue?
What is the implication of the policy advocating for 'Single Point of Contact within Indian Railways' for Non Fare Revenue?
Signup and view all the answers
In the context of generating non-fare revenue, what does 'long term contracts' refer to based on the salient features of the mentioned policies?
In the context of generating non-fare revenue, what does 'long term contracts' refer to based on the salient features of the mentioned policies?
Signup and view all the answers
According to the provided content on demand policy, what is a specific restriction placed on the type of content offered at railway stations compared to trains?
According to the provided content on demand policy, what is a specific restriction placed on the type of content offered at railway stations compared to trains?
Signup and view all the answers
Under the Content on Demand services, which payment method is mandated for accessing paid video content, and what, if any, cost is associated with audio content?
Under the Content on Demand services, which payment method is mandated for accessing paid video content, and what, if any, cost is associated with audio content?
Signup and view all the answers
According to the policy on unsolicited non-fare revenue proposals, what mechanism is utilized to ensure fairness in the selection of agencies?
According to the policy on unsolicited non-fare revenue proposals, what mechanism is utilized to ensure fairness in the selection of agencies?
Signup and view all the answers
In the context of unsolicited proposals for non-fare revenue, which entity has the final authority to accept tenders, irrespective of the tender value?
In the context of unsolicited proposals for non-fare revenue, which entity has the final authority to accept tenders, irrespective of the tender value?
Signup and view all the answers
For non-fare revenue contracts, what is a critical component of the process offered to proponents submitting unsolicited proposals, under policy CC-02/2017?
For non-fare revenue contracts, what is a critical component of the process offered to proponents submitting unsolicited proposals, under policy CC-02/2017?
Signup and view all the answers
Regarding revenue sharing for content services, if the total revenue generated is represented by 100 units, how would this be typically distributed between the Railways and RAILTEL, according to the policy?
Regarding revenue sharing for content services, if the total revenue generated is represented by 100 units, how would this be typically distributed between the Railways and RAILTEL, according to the policy?
Signup and view all the answers
Based on the provided information, what is the primary condition for an unsolicited proposal to be considered for non-fare revenue enhancement?
Based on the provided information, what is the primary condition for an unsolicited proposal to be considered for non-fare revenue enhancement?
Signup and view all the answers
What is the specified contract tenure for Non-Fare Revenue contracts offered by Indian Railways according to the policy documents?
What is the specified contract tenure for Non-Fare Revenue contracts offered by Indian Railways according to the policy documents?
Signup and view all the answers
According to provided content, what specific type of content will always be displayed for free by the service provider on demand services?
According to provided content, what specific type of content will always be displayed for free by the service provider on demand services?
Signup and view all the answers
Which technology does the content services of the policy on demand allow for, based on the provided information?
Which technology does the content services of the policy on demand allow for, based on the provided information?
Signup and view all the answers
Flashcards
Earnest Money Deposit (EMD)
Earnest Money Deposit (EMD)
A sum of money deposited by a bidder as a guarantee of good faith and commitment to fulfill the contract if their bid is accepted. It's a small percentage of the total contract value.
Tender Process
Tender Process
The process of selecting the best bid for a project, typically involving evaluation of multiple bids based on predetermined criteria.
Bank Guarantee
Bank Guarantee
A financial guarantee provided by a bank to ensure the fulfillment of a contract's obligations. It's a safety net for the contract's duration.
License Fee
License Fee
Signup and view all the flashcards
Train Branding Packages
Train Branding Packages
Signup and view all the flashcards
Consolidated Non-Catering Stalls
Consolidated Non-Catering Stalls
Signup and view all the flashcards
Passenger Convenience
Passenger Convenience
Signup and view all the flashcards
One Stall Per Platform
One Stall Per Platform
Signup and view all the flashcards
Standardized Design
Standardized Design
Signup and view all the flashcards
E-Auction Allotment
E-Auction Allotment
Signup and view all the flashcards
Professional Oversight
Professional Oversight
Signup and view all the flashcards
Bidder Eligibility
Bidder Eligibility
Signup and view all the flashcards
Non-Fare Revenue (NFR)
Non-Fare Revenue (NFR)
Signup and view all the flashcards
Commercial Publicity
Commercial Publicity
Signup and view all the flashcards
Commercial Publicity Action Plan
Commercial Publicity Action Plan
Signup and view all the flashcards
Advertisement on Freight Wagons
Advertisement on Freight Wagons
Signup and view all the flashcards
Advertisement at Stations
Advertisement at Stations
Signup and view all the flashcards
Publicity in Premier Trains
Publicity in Premier Trains
Signup and view all the flashcards
Non-Fare Revenue Directorate
Non-Fare Revenue Directorate
Signup and view all the flashcards
Commercial Use of Railway Land
Commercial Use of Railway Land
Signup and view all the flashcards
Advertisement at Approaches to Major Stations
Advertisement at Approaches to Major Stations
Signup and view all the flashcards
Non-Fare Revenue
Non-Fare Revenue
Signup and view all the flashcards
Out of Home Advertising Policy
Out of Home Advertising Policy
Signup and view all the flashcards
Train Branding Policy
Train Branding Policy
Signup and view all the flashcards
ATMs Policy
ATMs Policy
Signup and view all the flashcards
Rail Display Network Policy
Rail Display Network Policy
Signup and view all the flashcards
Long Term Contracts
Long Term Contracts
Signup and view all the flashcards
E- Auction
E- Auction
Signup and view all the flashcards
Contract Management
Contract Management
Signup and view all the flashcards
Content on Demand and Rail Radio Policy
Content on Demand and Rail Radio Policy
Signup and view all the flashcards
Content on Demand Services
Content on Demand Services
Signup and view all the flashcards
Video Content Services
Video Content Services
Signup and view all the flashcards
Audio Content Services (Free)
Audio Content Services (Free)
Signup and view all the flashcards
Digital Payment System
Digital Payment System
Signup and view all the flashcards
Railway and Government Information
Railway and Government Information
Signup and view all the flashcards
Advertisement in Content Services
Advertisement in Content Services
Signup and view all the flashcards
Revenue Sharing
Revenue Sharing
Signup and view all the flashcards
Unsolicited Proposals
Unsolicited Proposals
Signup and view all the flashcards
Objectives of Unsolicited Proposals
Objectives of Unsolicited Proposals
Signup and view all the flashcards
Policy Applicability
Policy Applicability
Signup and view all the flashcards
Standardized Stall Design
Standardized Stall Design
Signup and view all the flashcards
Professional Auction Oversight
Professional Auction Oversight
Signup and view all the flashcards
Bidder Eligibility Requirements
Bidder Eligibility Requirements
Signup and view all the flashcards
Reserve Price Determination
Reserve Price Determination
Signup and view all the flashcards
Commercial Publicity Policy
Commercial Publicity Policy
Signup and view all the flashcards
Commercial Publicity Policy Objectives
Commercial Publicity Policy Objectives
Signup and view all the flashcards
Non-Fare Revenue Directorate Staff
Non-Fare Revenue Directorate Staff
Signup and view all the flashcards
Out of Home Advertising on Unused Railway Assets
Out of Home Advertising on Unused Railway Assets
Signup and view all the flashcards
Advertising Content Restrictions
Advertising Content Restrictions
Signup and view all the flashcards
Tax Responsibility for Advertising
Tax Responsibility for Advertising
Signup and view all the flashcards
Location-Based Advertising Placement
Location-Based Advertising Placement
Signup and view all the flashcards
Assessing Advertising Plans
Assessing Advertising Plans
Signup and view all the flashcards
Policy on Unsolicited Non-Fare Revenue Proposals
Policy on Unsolicited Non-Fare Revenue Proposals
Signup and view all the flashcards
Content on Demand Services in Trains and Stations
Content on Demand Services in Trains and Stations
Signup and view all the flashcards
Content Service Options
Content Service Options
Signup and view all the flashcards
Study Notes
Non-Catering Items at Railway Stations
- A scheme was introduced to allow all types of non-catering items at one stall outlet.
- Previously, there were various types of stalls (e.g., book stalls, chemist stalls).
- The different stalls caused movement issues for passengers.
- A court case is ongoing related to a new book stall policy.
- Passengers can easily access multiple non-catering items at one stall.
- Food items (except water in sealed bottles) and objectionable material aren't permitted.
MPS Allotment and Renewal
- A blueprint (map) of the required MPS, with DRM approval, is sent to CCM for approval before bidding.
- The zonal railways create a standard design to improve platform space utilization and minimize passenger movement disruption.
- No new stall allotments, renovations, or extensions are granted to existing book stalls; they only operate until their expiry date.
- MPS allotment happens through e-auction.
- Only pre-qualified bidders, who meet eligibility criteria, participate in the auction.
- A professional group, approved by the CVC, manages the e-auction process on behalf of the railways.
- Not more than one stall will be allotted per platform.
- Stalls will constitute 25% of the total stalls in the zonal rail.
- Bids are invited for various platform/station groups at the divisional level.
- Each MPS needs a separate bid submission.
- Bidders must register on the e-auction website to participate.
- Pre-qualified bidders receive a password.
- During the bidding phase, bidders can modify their bids until the time limit ends.
- Bidders must have at least three years of experience.
- Reserve price needs to consider the station category, and location of the unit, along with the required minimum of 12% of prescribed sales turnover for each unit.
- Annual license fees and security deposits must be paid as well.
Commercial Publicity
- Commercial advertisements are a significant non-conventional source of revenue for railways.
- The goal is to improve earnings from commercial publicity.
- Detailed action plans based on broad policy frameworks are necessary for zonal railways.
- Railways have substantial earning potential via commercial publicity, with 12 million passengers and 90,000 wagons.
- Railway administration has not fully explored this revenue source.
- The Board has outlined policy guidelines to bolster commercial publicity earnings.
Areas for Commercial Publicity
- Ads on railway stations.
- Posters in key trains (Rajdhani/Shatabdi).
- Advertisements on freight wagons.
- Advertisement on reservation tickets.
- Posters on stations, including entrances to major stations.
- Advertisements on level crossing gates.
- Advertising on other elements like newspapers, magazines, headrests, trolleys.
Non-Fare Revenue (NFR)
- Railways have established a new Non-Fare Revenue Directorate.
- The Directorate aims to increase revenue by 10–20%.
- The Directorate will look for non-ticketing sources, such as advertisement deals, and use of railway land.
- Staff with SAG, SG, Traffic, Commerce, and Finance designations are appointed to the Directorate.
- There are specific roles, including ED/NFR/Engineering and ED/NFR/Finance.
Content on Demand Policy
- The policy allows monetization of entertainment services on stations and trains.
- RAILTEL is the nodal agency responsible for contract management and tender allocation.
- Contract terms are typically 3–5 years.
- Entertainment services are offered via audio and video systems, only on personal devices for video content.
- Content on demand services are available at stations and on trains' personal devices. Video content only.
- Paid and free access is available for video content; audio content is free.
- Digital payment systems are mandatory.
- Railways will display related information and government information.
- Content Service Providers can broadcast advertisements within the content service.
- A revenue-sharing ratio is determined during tendering.
Unsolicited Proposals
- Railway's response to new revenue-generating ideas or enhancements.
- Policy addresses proposals received outside of formal RFP or tender processes.
- Relevant departments accept and review these proposals.
- Offers various steps for selecting Agencies (including E-Auction)
- Eligibility criteria are mentioned for evaluating and selecting agencies.
- Unsolicited proposals follow a process including formal written applications rather than for the sake of generating revenue, the purpose is rather for obtaining proposals or tenders.
ATM Policy
- Objective: Installation of ATMs in A1–D category stations.
- Contract duration is 10 years.
- A zonal railway is designated as the nodal agency.
- Private sector banks or entities may provide ATM services.
- Revenue sharing arrangements depend on the number of ATMs.
- Licensees are responsible for operational costs (installations, maintenance).
- Licensees pay for electricity and other related expenses.
- No advertisement is permitted.
Rail Display Network Policy (RDN)
- Railways aim to generate revenue via the installation of RDN.
- Centralized RDN network will display train information across stations.
- The information provided includes train arrivals/departures, coach information, passenger amenities, and safety messages.
- Language diversity is ensured for accessibility reasons.
- RDN includes various updates for emergency or disaster relief information.
- RAILTEL or its related subsidiaries are nodal agencies for RDN contracts.
- Contract terms are normally 10 years, extendable up to 5 years.
- Installation costs are the responsibility of the licensee.
- Space requirements at each location.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz covers the recent policy changes regarding non-catering items at railway stations, including the introduction of consolidated stalls for passenger convenience. It also discusses the ongoing court case concerning book stalls and the management of MPS allotments and renewals.