Social Media Marketing PDF eBook

Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Marketing The world is a highly digital place today. Social Media Marketing - Seven Boats Academy - v.521.18 But that was not the case before. Giving Awareness about products / services was not easier then. Businesses used to depen...

Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Marketing The world is a highly digital place today. Social Media Marketing - Seven Boats Academy - v.521.18 But that was not the case before. Giving Awareness about products / services was not easier then. Businesses used to depend upon these - Social Media Marketing - Seven Boats Academy - v.521.18 One thing in this Digital Revolution which has made the lives of business owners easier is – Social Media Marketing What is Social Media Marketing ? Increase Traffic to Website Engage Audience with the Business Social Media MarketingPlan Prepare - Various Types of Content, Use Different Formats Execute – Publish & Share in Different Social Media Platforms Give Brand Awareness Give Offers Sell Products Achieve Other Marketing Objectives Social Media Marketing - Seven Boats Academy - v.521.18 Having said that about Social Media Marketing..it’s important to note.. Social media platforms don’t often release guides to their algorithms, so most are a secret… While we don’t know the details of how the Facebook or LinkedIn or other social media algorithms decide what to show and what not to show an user, we know for sure that — One of the major goals of these algorithms is to keep people scrolling the content so that they see more ads. And a business can show ads to get results from these channels :) This is thus one important note for a business, when it comes to earning more organic reach, the Facebook algorithm for example will reward a business for posting content that people engage more with... Social Media Marketing - Seven Boats Academy - v.521.18 In Simple terms Social Media Algorithms are … Complex Logic based programs combined with Artificial Intelligence and deep-level Machine Learning. Designed for understanding people’s demographics, interest, behavior from their profile info, activity, engagement, type of content, relationship / connection / network, tag, followings, page & post likes, tools used etc. Designed for bringing people closer and also connect business pages with their audiences to make these rewarding for all. Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Statistics for a Digital Marketer Social Media Platform Monthly Active Users Demographics Gender Ratio Average time spent Largest Age Group (M:F) per day per user B2C Facebook 2.7 billion 25-34 (26%) 56% : 44% 38 minutes Yes Instagram 1 billion 25-34 (33%) 43% : 57% 29 minutes Yes LinkedIn 738 million 46-55 51% : 49% 63% monthly, 22% weekly No YouTube 2 billion 15-25 50% : 50% 41.9 minutes Yes Twitter 330 million 18-49 50% : 50% 3.39 minutes No Social Media Marketing - Seven Boats Academy - v.521.18 B2B What works better Story, Longform Partially Video, Conversation, Meme High quality natural photos, Visual Not much storytelling, Reels, Meme Informative article, post with photo, Yes Text-only post which is shareable How to, Education, Tutorial, Walkthrough, Yes Guidance, Review, Shopping Spree, Unboxing, Comedy, Vlog, Animal, Sketch Text with image, Yes video, GIF Business Social Media Platforms Social Media Marketing Social Media Marketing - Seven Boats Academy - v.521.18 Facebook Marketing Timings of the posts Use longform video content Start conversation Encourage Employees / Fans Avoid linking off Facebook Keep posts unique What Businesses can Focus on to Get Results Facebook prioritizes post that receives engagement. This is why a content calendar is so important Facebook itself noted that video content drives higher engagement and interactions from users compared to any other type of content on the platform. Longform is better in Facebook. Instead of pushing/tricking people to click on links or asking them to like, share, comment, tag, it's better to start conversation with poll, asking opinion, throwing question to start conversation Encourage your biggest brand advocates to spread the content Facebook likes you keep your content on its platform and use Facebook's assets like photos, posts, videos, live, events, groups, tags, hashtags etc. rather than offsite links Even if you repeat old posts, change the caption, use tags, questions Recently through its algorithm Facebook has started scrutinizing branded posts from pages Create branded group having sales or spamming motive and lowering the reach. It's better to create branded Groups where the members can "opt-in" and a brand can better engage the audience with content Narrow down audience Reach out to the right audience than to the masses who might not have the right interest Using Facebook Stories Skip the algorithm to make your post visible Go Live Facebook likes you to use its features and tools to the fullest Avoid giving clickbait Don’t post clickbait or misinformation or other evil things Social Media Marketing - Seven Boats Academy - v.521.18 and misinformation What Businesses can Focus on to Get Results LinkedIn Marketing Create a strong profile Ensure that your profile is complete and all fields are filled out accurately. This can also help you find the right audience. Increase connections Keep connecting with people from network/recommendation Text-only or Photos Increase this by posting something consistently which your connections/ emplyees will like to share These work best in LinkedIn Video posts This is no longer a happening thing in LinkedIn. You can still use native short videos. Increase DWELL time This is the amount of time that someone spends looking at the content of your post. You'll have to increase this with engaging post. A cursory glance at your post will not help. Get Comments > Reactions > Shares Comments are better than Reactions, Reactions are better than Shares Increase followers Use 3-10 Hashtags Tag people Timings of the posts Use some specific to the post as well as highly searched hashtags Tag people who will most likely appreciate your post and share This varies from industry to industry. On average Monday to Friday 9 A.M. to 5 P.M. is good but many businesses get great results posting between Tuesday and Thursday from 8:00 A.M. to 2:00 P.M. Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Marketing through Facebook Create Post Create Profile - To connect with friends Post Story - To share a photo or write something Photo Post Photo, Video, Message, Link - To share something with your connections to show on their News Feeds Write Write Article - To educate / share knowledge with your connections Create Create your own page - To connect and share information with your customers, fans and followers Create Create Event - To bring people together for a public or private event Run Create Do Run Ad - To advertise your business, brand or organization Create Group - To connect with people who share your interest Do Marketplace listing - To sell items to people in your community Social Media Marketing - Seven Boats Academy - v.521.18 Facebook Page Optimization – Top Priorities Create Facebook Page using your account and optimize it Give proper page name Give appropriate categories Write description Upload Profile / Cover picture Upload business logo / Thumb picture Add Call to Action button Get an username Fill up everything in Page Info Get an appropriate page template Add / Remove Tabs Do message automation Add Page Role (if needed) Post something (or make a proper content planning of what to post from the page in regular intervals) Invite Friends to Like your page Create Group Create Event Create Shop Think of doing Advertisement for meeting your marketing objectives faster Social Media Marketing - Seven Boats Academy - v.521.18 LinkedIn Profile Optimization – Top Priorities Create LinkedIn Profile and work on these Profile Head shot - professional, smiling, appropriate for industry Headline - industry specific, keywords Summary - short, crisp, pointers, Add email id & contacts Experience Education & Training Skills & Endorsements Recommendations Create a business page (Recommended) Create your business pitch (Keep a presentation ready for quickly sharing with connections) Find your target audience – Search, Connect, Add note, Write short & crisp to the point message / note Target to appear in News feed - Produce content (video, short form content), engage with others (like, share, comment) Publish content (LinkedIn Article) - Repurpose content LinkedIn Ads – Create Ad account, manage access, billing center, campaign manager, campaign performance, website demographics, insight tag Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Content Strategy / Content Planning / Content Calendar Social Calendar (Your Content Planning) Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Content Strategy / Content Planning / Content Calendar Social Calendar (Some Tips) Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Content Strategy / Content Planning / Content Calendar Social Calendar (Cheat Sheet) Social Media Marketing - Seven Boats Academy - v.521.18 Example of a Social Content Planning / Calendar Social Media Marketing - Seven Boats Academy - v.521.18 Example of a Social Content Planning / Calendar Click to see Social Media Marketing - Seven Boats Academy - v.521.18 Amplifying the Reach Organically ✓ Use Hashtag ✓ Share what’s posted on the page from your personal / admin profile tagging relevant friends who might have interest in the content ✓ Use Keywords in the caption of posts ✓ Share the post in other Social Platforms like LinkedIn, Twitter, Pinterest etc. Social Media Marketing - Seven Boats Academy - v.521.18 Social Media Marketing - Seven Boats Academy - v.521.18 Check the insights for deriving strategy (Facebook Example) Presented by: Thank you. INDIA Corporate Office: Unit 304, Diamond Arcade, Beside Diamond Plaza Mall near Nagerbazar, 1/72, Cal Jessore Road, Shyamnagar Bus Stop, Kolkata - 700055, West Bengal, India Direction: https://goo.gl/maps/RLoSThTPNxK2 Website: https://www.7boats.com / https://www.7boats.com/academy/ Email: [email protected] Call (Head Office Kolkata): 033 4064 7085, +91 9674937499, +91 8017049042, +91 9883109664 Proposed Digital Marketing Scope of Work for Lead Generation & Brand Awareness of BIMS, Kolkata