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# Changing Consumer Attitudes and Sustainable Tourism This document discusses the factors influencing the growth of sustainable tourism, focusing on the Mauritian case study. **Changing Consumer Attitudes:** * Tourists are becoming more concerned about the environmental and social impacts of tour...

# Changing Consumer Attitudes and Sustainable Tourism This document discusses the factors influencing the growth of sustainable tourism, focusing on the Mauritian case study. **Changing Consumer Attitudes:** * Tourists are becoming more concerned about the environmental and social impacts of tourism. * More tourists desire sustainable practices in tourism destinations. * Consumers want to feel that their travel and holidays do not damage the environment or harm the local culture. **Media Influence:** * Media, such as television, radio, newspapers, magazines, and social media, influence consumer attitudes about sustainable tourism. * Social media platforms allow sharing of information about sustainable tourism among consumers and influencers. * Information about green tourism is widely spread via various media channels. **Availability and Promotion of Sustainable Tourism Products and Services:** * Increased global demand for sustainable tourism leads to increased supply and availability of sustainable tourism products and services. * Providers promote sustainable tourism to attract customers. * Promotion efforts are influenced significantly by evolving consumer attitudes. **Government Policies:** * Governments worldwide are recognizing the importance of sustainable tourism for economic growth and job creation. * Many governments actively promote and develop sustainable tourism, aiming to protect both the environment and local communities' way of life. * The Mauritian case study presents an example of government support for sustainable tourism. * National governments want tourism to grow. * Increased demand for sustainable tourism encourages governments to develop such options. **Figure 2.4: Reasons for the growth of sustainable tourism** The provided documents contain a diagram (Figure 2.4) that displays a causal relationship illustrating the factors that contribute to sustainable tourism development. The Figure shows different aspects, such as media influence, governmental policies, availability of goods, and changing consumer attitudes, influencing the growth of sustainable tourism. **Case Study: Sustainable Mauritius** * Mauritius is a country with significant tourism activity. * The Rodriquez is another interesting tourism destination in the Mauritius country. * Tourism is a vital part of the Mauritian economy, directly employing a large number of people, and contributes considerably to the gross domestic product (GDP). * The Figure 2.5 likely provides additional details on the case study of sustainable Mauritius tourism development.