Marketing Prospective for Online Business Investment PDF

See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/337311747 ORIGINAL RESEARCH PAPER Commerce A STUDY ON MARKETING PROSPECTIVE FOR THE OUTCOME OF INVESTMENT IN ONLINE BUSINESS KEY WORDS Article · March 2019 CITATIONS...

See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/337311747 ORIGINAL RESEARCH PAPER Commerce A STUDY ON MARKETING PROSPECTIVE FOR THE OUTCOME OF INVESTMENT IN ONLINE BUSINESS KEY WORDS Article · March 2019 CITATIONS READS 0 12,304 1 author: Haripriya Sakthivel Sri Krishna College of Arts and Science 10 PUBLICATIONS 13 CITATIONS SEE PROFILE All content following this page was uploaded by Haripriya Sakthivel on 17 November 2019. The user has requested enhancement of the downloaded file. PARIPEX - INDIAN JOURNAL OF RESEARCH Volume-8 | Issue-3 | March-2019 | ISSN - 2250-1991 | IC Value : 86.18 ORIGINAL RESEARCH PAPER Commerce A STUDY ON MARKETING PROSPECTIVE FOR THE KEY WORDS: OUTCOME OF INVESTMENT IN ONLINE BUSINESS M.Com., M.phil., MBA., PGDCA, (Ph.d), Assistant professor, Department of S. Haripriya commerce (A&F),Sri Krishna arts & science college, Coimbatore Students, Department Of Commerce (a&f),sri Krishna Arts & Science College, S. Pavithran* Coimbatore *Corresponding Author Annie Students, Department Of Commerce (a&f),sri Krishna Arts & Science College, Valenteena. S Coimbatore Prediction about the future of marketing is not possible for human, Our prediction is about the game changer or future market player who can control the market world. The vision of my study is to find the future marketing investment and it effect in ABSTRACT consumer mind in online business. How it reflect to the success of brand and products. Now days we have a many of advertisement methods because of unlimited and different types of customer in the world.we cannot expected that all people taste and preference will same and real fact it must differ ,our business marketing plan is one of the most crucial elements of our overall proposal. As a social animal we never run on same track we always need a track which is faster and shortest way to reach our targets. As human we first use our legs to travel then animal next machines and at last planning for time travel same think happen in the market from barter system to now online marketing. INTRODUCTION unless option for stop loss money to curtail losses. In stop-loss A new organization will find it extremely difficult to be successful mean which is the one of place an advance order to sell a stock at a one in a crowded marketplace because with a public distracted by specific price and time. To reduce the risk to certain extent and many stimuli. A marketing object for organizations with public they could diversify across sectors and market capitalizations. A awareness. That will be a successful marketing campaign in the new product to market is produced by large companies will do the future, It made a splash by running provocative ads in high-profile significant test marketing and product either selecting consumers places, such as during the Super Bowl. The whole world is moving to try the product or showing and explaining the product's fast so whatever is to be done is to be done now itself. That's what benefits to consumer review their opinions about it. Market people are doing Just imagine how many internet marketing alerts research means keeping closely watching on our major competitor you receive on hourly basis And how many of them are growth particularly what type of strategies they have deployed to promotional base. These promotions bring you an infinite variety capture additional number of customers that are potentially our of choice of consumer goods and services. Therefore, the whole customers its even affect our customer relational also so plan to world has gone Know the potential of your marketing device. maintain smooth relationship with odd one. Customer is the king' has been a dominating marketing mantra since true quite still now In other words, when company become OBJECTIVES loyal to the brand that wins them.Therefore, is the place where it Ÿ To implementing a new online shopping business all begins. It's based on the market research that products and Ÿ To find the lever of investor for the new business services are designed. The final phase of the marketing is to Ÿ To help the local retailer to survey in the market advertise them to the target customer. All activities on the part of a Ÿ To know why amazon is best in online shopping business end here to move along with risk to an earn more. If they Ÿ To fine shopping experience in amazon pass a product or service it the foundation of the relationship between a brand and its customers is laid. Brand must build on it by LIMITATION upgrading their product or service. If they won't do this, their Ÿ Business cannot be done with all retailer competitors surely caper the inroads into their hard win market. Ÿ Only metro and main cities can be covered easily Ÿ Its cannot stop showroom experiences STATEMENT OF THE PROBLEM Identifying problem and opportunities in the future markets that 1.8 RESEARCH METHODOLOGY helps in identifying new market opportunities for new brand and Experimental research new products. It provides information on market share, nature of Experimental research is a study that strictly adheres to a scientific competition, customer satisfaction levels, sales performances, research design which is used as research methodology. It includes channel of distribution along with market position of the firm. This a hypothesis, a variable that can be manipulated by the researcher, helps the firms is solving the both internal and external problems. and variables that can be measured, calculated and compared. Companies or organizations use marketing research to manage Most importantly, experimental research is completed in a the risks of investments which is associated with offering new controlled environment. The researcher collects data and results products and services. These organizations don't want to spend will either support or reject the hypothesis. This method of too much money developing a product line so that research research is referred to a hypothesis testing or a deductive research indicates will be unsuccessful one. Some problems make method. Experimental research seeks to determine a relationship marketing research costly which make cost price higher and between two variables the dependent variable and the produce results of questionable value for the organization. independent variable. After completing an experimental research study all about a correlation between a specific aspect of an entity THE SIGNIFICANCE OF THE MARKET STUDY and the variable being studied is either supported or rejected. Data Most investors want to make investments in safety environment so in experimental research must be able to be quantified, or that they get sky-high returns as fast as possible and also without measured, These types of observations help supplement the the risk of losing the principal amount. And this is the main reason measurements taken throughout the experiment. why many investors are always on the lookout for top investment plans so that they can earn double their money in few days, PRIMARY DATA & SECONDARY DATA months or years. The risk of losing a principal of capital is high Primary data have been collected form the newly implement www.worldwidejournals.com 1 PARIPEX - INDIAN JOURNAL OF RESEARCH Volume-8 | Issue-3 | March-2019 | ISSN - 2250-1991 | IC Value : 86.18 business processes in the online business world. Secondary data have been collected from different source such as journals, book, internet and other source. KNOWLEDGE GAP The richest people in the world have a staggering amount of wealth comparable to the GDP of countries for some. Many of the world's richest persons like Microsoft founder Bill Gates, Amazon CEO Jeff Bezos and Facebook co-founder Mark Zuckerberg, are self-made and turned an idea into a billion-dollar fortune with they business ideas. For others like the Koch brothers of Koch Industries, their businesses were inherited and their control of the company led to overwhelming amounts of wealth. We can take top four richest people just see they business. CONCLUSION In Online platform as per the Indian government to the policy mandates that no seller can sell its products exclusively on any marketplace platform, and that all vendors on the e-commerce platform should be provided services in a “fair and non- discriminatory manner”. Consumers may no longer enjoy the deep discounts offered by retailers that have a close association with marketplace entities. The absence of large retailers will, This four person is not only richest person but also top four however, bring relief to small retailers selling on these platforms business sectors like Area in which we choose is an online business implementation new business plan both online sellers and small because as I told we are go to look only the top player in marketer retailers can earn good level profit, at same time consumer will get business how we can change the business competition in online good fast will lead business to earn faster and to growth faster in business online business world. Some people may think they can build an online empire in their spare time. They put most of their time and Reason for my business plan effort into their number of job and then fiddle with their business From February 1, 2019 Indian government planed, e-commerce when they feel like it do. Successful online businesses are rarely companies running marketplace platforms such as Amazon and built this way which If you treat it like a hobby then it will stay a Flipkart cannot sell products through companies, and of hobby to you. Give your online business the attention it deserves companies, in which they hold equity stake.While foreign direct and treats it like the real business for you. investment is not permitted in the inventory-based model of e- commerce, the clarification put a cap of 25% on the inventory that REFERENCES a marketplace entity or its group companies can buy from a vendor 1. Linden, Greg, Brent Smith, and Jeremy York. "Amazon. com recommendations: to save small scale retailers. Item-to-item collaborative filtering." IEEE Internet computing 1 (2003): 76-80. 2. Berinsky, Adam J., Gregory A. Huber, and Gabriel S. Lenz. "Evaluating online labor markets for experimental research: Amazon. com's Mechanical Turk." Political FUTUER NEW COMPANY analysis 20, no. 3 (2012): 351-368. Just imagine a new company came with a new delivery plan like 3. Laurance, William F., Mark A. Cochrane, Scott Bergen, Philip M. Fearnside, Patricia Delamônica, Christopher Barber, Sammya D'angelo, and Tito Fernandes. "The when customer will place the order like preview one we can take future of the Brazilian Amazon." Science 291, no. 5503 (2001): 438-439. same fast track watch now as soon as company received order it 4. Lewis, Simon L., Paulo M. Brando, Oliver L. Phillips, Geertje MF van der Heijden, and will forward to the local fast track watch at the same time the Daniel Nepstad. "The 2010 amazon drought." Science 331, no. 6017 (2011): 554- 554. delivery boy also received it and the will pack the item and give to 5. Häubl, Gerald, and Valerie Trifts. "Consumer decision making in online shopping delivery boy at last consumer will get it. Below I comparing my environments: The effects of interactive decision aids." Marketing science 19, no. 1 business process with amazon (2000): 4-21. 6. Miyazaki, Anthony D., and Ana Fernandez. "Consumer perceptions of privacy and security risks for online shopping." Journal of Consumer affairs 35, no. 1 (2001): NEW COMPANY DELIVERY PROCESS 27-44. i. Customer will place the order by using app or website ii. Company will received the order &Company will forward order to local brand showroom partner iii. Showroom partner will aspect order & Customer will as so know on which branch that product will arrive iv. Delivery boy will get order where to received order and detail of the order also v. Showroom branch will get detail about delivery boy vi. Delivery boy will check pack and get address of customer & Customer will get order AMAZON DELIVERY PROCESS i. Customer will place the order by using website or app. Example watch ii. Amazon will conforms order as per the customer instruction iii. Amazon will purchase order for its supplier. Example if they received order of fast track watch, amazon will purchase watch form fast track company itself. iv. Particular watch will be packed with customer order id and other required details v. Items will be shipped as per the location vi. Item will be reached local distribution office and delivery boy will get package as per the divided location vii. Delivery boy will deliver the item to customer as per the printed locational id 2 www.worldwidejournals.com View publication stats