Shape a Winning AI Play - Inspirational Plays PDF

Shape a winning AI Play Standing on the Shoulders of Giants © 2025 PRODUCTSIDE, © 2025 PRODUCTSIDE 1 LLC  Agenda Stay Calm Feel their Stake Out Stand on Unpack Build on Socialize and Focus...

Shape a winning AI Play Standing on the Shoulders of Giants © 2025 PRODUCTSIDE, © 2025 PRODUCTSIDE 1 LLC  Agenda Stay Calm Feel their Stake Out Stand on Unpack Build on Socialize and Focus Pains, an AI the Assumptio Tiny Bets an on the Learn their Playing Shoulders ns & for Big Outcomes Problem Gains Field of Giants Unknowns Wins Blueprint Space © 2025 Productside 2  What products have inspired your past solutions? © 2025 Productside 3  DEFINITION inspirational plays “If I have seen further, \ˈin(t)-spə-ˈrā-shə-nəl plāz\ it is by standing on noun the shoulders of giants.” Isaac Newton 1. : The strategic identification of existing solutions that address analogous problems or meet similar user needs, serving as models for innovation. 2. : The process of leveraging past successes and applications to inspire the development of new "The secret to creativity products. is knowing how to hide your sources.” Etymology: A term combining "inspiratio" (divine guidance) and Albert Einstein "ludus" (play, game, or exercise); the concept is rooted in the idea of learning from and building upon successful examples to drive innovation and problem-solving. © 2025 Productside 4  Inspirational WHY PICK INSPIRATIONAL PLAYS? Plays 1. Cross-Pollinate Insights: Adapt ideas from other domains. “Innovators should study the past, not 2. Understand Current Approaches: Learn user solutions. ignore it. The past gives innovators the 3. Leverage AI UI Implementations: Learn tools to see the future.” from effective AI User Experiences. Jim Carroll, Futurist 4. Innovate Through Adaptation: Apply external ideas creatively. 5. Validate Effectiveness: Confirm analogous methods work. © 2025 Productside 5  1. What problem are you trying to solve? Questions to 2. Is the focus on a single task or workflow? Ask 3. For tasks: o Is it repetitive/dangerous or creative/personalized? 4. For workflows: o Are you improving efficiency or decision-making? 5. Which AI Play Type best fits: o For Repetitive  Automate, o For Creative  Personalize o For Efficiency  Predict o For Decisions  Recommend 6. What IRL AI Plays do you find Inspiring? © 2025 Productside 6 How picking inspirational plays … plays out AI Play Category AI Playing Field AI Play Types Find, List, & Explore inspiring AI Plays in Real Life Streamline slow processes CARMEN - Path Robotics: Automates hazardous welding Automate Tedious/Risky Tasks Automate error checks Factory Inspector - Inspektlabs: Detects product defects Cut Reduce Ops risks & expenses Klarna - Klarna: Reduces Call Center Operations Costs & Reduce Risks for Systems Prevent system fails Maintenance Forecasting - GE: Predicts equipment failures early Optimize Whole Workstreams Enhance workstream efficiency Patient Flow - Olive: Accelerates healthcare workflows Allocate resources Smart Energy - ABB: Optimizes energy supply & trading Generate content Sora - Open AI: Text-to-Video generation Make Tasks Effortless Adaptive personalization Adaptive Learning - Duolingo: Adjusts lesson difficulty based on user Make Things Chat-like interactions Chatbot Support – Disney: Automates customer service Easier & Efficient for Humans Clarify complex data Asana AI – Asana: Predicts project timelines Improve Decision-Making Run simulations Andi® – Precision Lender: Virtual loan pricing assistant. Support strategic choices OCTOPUS - ABB: real-time maritime decision support for vessel routing. © 2025 Productside  ACTIVITY Picking Your AI Plays & Playing Fields Review the play types and included GOAL cards. With your team, discuss and Decide which inspiring playing field select two or three plays you would and plays your group will focus on like to pursue. for your problem space. What about these plays inspires TOOLS you? Be prepared to share why you Mural chose these plays with the class. TIME 15 minutes © 2025 PRODUCTSIDE, 8 LLC  Positioning your Product Crisply conveying value & differentiation © 2025 PRODUCTSIDE, 9 LLC  DEFINITION “Picking your playing field isn’t product just about where you compete; it’s about choosing where you can win.” ~ positioning April Dunford, Product Discovery Coach & Author \ˈprä-dəkt pə-ˈzi-shə-niŋ\ 1. : The strategic placement of a product within a nounmarket based on its unique value proposition and target audience. 2. : The way a product is framed in the minds of consumers in relation to competing offerings, "Positioning is not emphasizing its distinctive benefits and what you do to a product. characteristics. Positioning is what you do to the mind of the prospect.” Etymology: A term combining "productum" (something Al Ries, author of produced) and French "positionner" (to put in place); the ‘Positioning: Battle for Your Mind’ concept was introduced by Al Ries and Jack Trout in their 1981 book "Positioning: The Battle for Your Mind." © 2025 PRODUCTSIDE, 10 LLC  Anatomy of a Positioning Statement Target Audience: Infers the specific market segment or user persona the AI solution is designed for. Value Proposition: Articulates the unique benefits and advantages the AI solution provides to the target audience. Market Differentiation: Highlights how the AI solution stands out from existing alternatives and competitors in the market. © 2025 PRODUCTSIDE, 11 LLC  Value Proposition & Differentiation Value Prop Characteristics Differentiation Characteristics 1. Targets key user needs 1. Identifies relevant competitors 2. Communicates tangible benefits 2. Highlights unique outcomes 3. Links benefits to user goals 3. Focuses on differentiated value 4. Concise and compelling 4. Provides compelling reason to choose 5. Emphasizes emotional impact 5. Aligns with audience priorities © 2025 PRODUCTSIDE, 12 LLC  ACTIVITY Positioning Collaborate with your team to craft a Statement positioning statement for your AI solution using the provided template. GOAL Generate multiple versions of the statement, either with AI assistance or through manual Develop a concise and impactful positioning statement for your solution using either discussion, by modifying key elements of your generative Al assistance or manual solution hypothesis. collaboration within your group. Compare and evaluate both versions to identify the most compelling and impactful positioning TOOLS narrative for your AI product. Mural TIME 20 minutes © 2025 PRODUCTSIDE, 13 LLC