4 Shape a Winning AI Play from Slides

• The presentation is about shaping a winning AI play by "standing on the shoulders of giants."
• It emphasizes learning from existing solutions and past successes to inspire new developments in AI.

Agenda

• The presentation will cover staying calm and focused on the problem space, understanding user pains and gains, staking out an AI playing field, and leveraging existing solutions.
• It also includes unpacking assumptions and unknowns, building on tiny bets for big wins, and socializing an outcomes blueprint.

Inspirational Plays

• Inspirational plays involve strategically identifying existing solutions to address analogous problems, serving as models for innovation.
• It is about leveraging past successes to inspire the development of new products, rooted in learning from examples to drive innovation.
• Innovators should study the past to gain tools for future solutions.
• Inspirational plays help to cross-pollinate insights, understand current approaches, leverage AI UI implementations, innovate through adaptation, and validate effectiveness.

Questions to Ask

• What problem are you trying to solve?
• Is the focus on a single task or workflow?
• Is it repetitive/dangerous, or creative/personalized?
• Are you improving efficiency or decision-making?
• Which AI Play Type best fits?
• What IRL AI Plays do you find Inspiring?

Picking Inspirational Plays

• Streamlining slow processes can be achieved through automation, as seen with CARMEN-Path Robotics, which automates hazardous welding.
• Automating tedious tasks like error checks is exemplified by Factory Inspector which detects product defects.
• Optimizing entire workstreams like healthcare workflows is demonstrated by Patient Flow.
• Generating content through AI is shown by Sora AI, that allows text-to-video generation.
• Adaptive personalization is shown by Duolingo, where difficulty adjusts based on user.
• Improving decision-making with AI is applied by Andi® for virtual loan pricing assistance.

Activity: Picking AI Plays

• The goal is to decide on an inspiring playing field and plays for a specific problem space.
• Review the play types and included cards as a team, select two or three plays to pursue, and prepare to discuss why these plays were chosen in class.

Product Positioning

• Product positioning involves crisply conveying the product’s value and differentiation.
• It is strategically placing a product within a market based on its unique value proposition and target audience.
• It is about framing a product in the minds of consumers, emphasizing distinctive benefits.

Anatomy of a Positioning Statement

• A positioning statement helps to convey the market, value, and differentiation of a product
• It includes the target customer/user persona such as, the statement of the user's underserved needs, which involves defining the product category
• Includes the user outcome benefits.
• The statement also specifies how a product is uniquely differentiated from the competition

Value Proposition and Differentiation Characteristics

• Value Prop Characteristics include targeting key user needs, communicating tangible benefits, linking benefits to user goals, being concise and compelling, and emphasizing emotional impact.
• Differentiation Characteristics include identifying relevant competitors, highlighting unique outcomes, focusing on differentiated value, providing a compelling reason to choose, and aligning with audience priorities.

Activity: Positioning Statement

• Develop a concise and impactful positioning statement for the AI solution.
• Use either generative AI assistance or manual team collaboration.
• Generate multiple versions of the statement, either with AI or the manual discussion by modifying key elements of the solution hypothesis.
• Compare and evaluate to identify the most compelling and impactful positioning narrative for the AI product.