MyM Activations 24th Jan 2025 - 28th Feb 2025 PDF

MyM Activations 24th Jan 2025 – 28th Feb 2025 1  Objectives Business Goal: 130 GCs per Restaurant per Day (*Turbo charge target of 200 GC's)...

MyM Activations 24th Jan 2025 – 28th Feb 2025 1  Objectives Business Goal: 130 GCs per Restaurant per Day (*Turbo charge target of 200 GC's) 20,4% Share of System GCs Our Goal Re-Ignite: Customer App usage, Registration and Frequent usage during the activation period 2. Promoters to get customers who do not have the App to Download the App and register – showcase what on the App for the month of February "Fresh Start rewards and offers" , 3.For customers who have the App - Amplify the February MyM Fresh Start campaign , by showcasing to customers, the Fresh Start daily rewards. © McDonald’s 2  IN STORE ACTIVATIONS Objective: Create buzz and excitement about the McDonald’s App, Drive App registrations, App redemption of the Fresh Start campaign & ensure that all engaged customers get to the store and use the App The Idea: MyM Activations & Fresh Start campaign squad The Plan: Promoters Arrive Promoters & Setup , notify engage Track daily App Hand out Trifold Manager of the customers about End of activations and redemption and and other the App benefits Activation what they will be registrations. material. and current Fresh pushing start campaign Communication Pillars Engage + Get Entice customers to the store to redeems Promoter Talking points  Approach: Entice with rewards and what loyalty points can get you. Customers Who Already Have the App (Active Users) Promoter: Hey! You've got the McDonald's App? That's awesome! Did you know every meal you order gets you closer to free goodies through our McDonald's App Rewards Program? Think burgers, fries, or cool lifestyle rewards. It's all up for grabs. Have you checked your App lately? We have 28 Days of Appiness for February, where you get rewards and discounted deals. We also have a Mid-month R25k cash prize for 5 App users who use the App consistently for 28 days straight. You also stand a chance to be 1 of 10 winners of the R100k grand prize. Let me show you how quick it is to redeem and keep racking up your points. You're probably a few bites away from something free. Cool, right? Customer's likely response: Wait, there's more than just food? Promoter: Absolutely! You can unlock all kinds of surprises. So, don't forget to scan your rewards stash next time you order.  Approach: Communicate app benefits Customers Who Have the App but Don't Use It Promoter: Hey, do you have the McDonald's App? That's nice! When was the last time you used it? No worries if it's been a while. Did you know you earn points every time you order? Those points become freebies, meals, merch, and exclusive offers. Let me show you how to check your points or start earning again. We have 28 Days of Appiness this February where you get rewards and discounted deals. We also have a mid-month R25k cash prize for 5 App users who have used the App consistently for 28 days. You stand a chance to be one of 10 winners of the R100k grand prize. It's super easy, and you're leaving some rewards on the table. Let's fix that! Customer's likely response: Wow, I had no idea! How do I start? Promoter: Open the App, check the rewards section, and scan your orders. You'll be stacking points in no time.  Approach: Instant gratification/ Welcome Customers Who Don't Have the App offer Promoter: Hey! Have you heard about the McDonald's app? No? Oh, you're gonna love this. It's like a VIP pass to McDonald's in your pocket. When you download it, you get an instant welcome offer. Every order earns you points, including free meals, merch, and more. It takes less than a minute to download. Want me to show you how? We also have 28 Days of Appiness this February where you get rewards and discounted deals. We also have a mid-month R25k cash prize for 5 App users who have used the App consistently for 28 days. You stand a chance to be one of 10 winners of the R100k grand prize. Customer's likely response: Really? What's the welcome offer? Promoter: It changes daily, but something tasty or exciting is waiting for you Let's download that app so you don't miss out on today's deal.  Key Promoter Tips Stay upbeat: Your energy sets the tone. Be relatable: Tailor your pitch to match the customer's vibe. Make it visual: Show them how easy it is to use the app or checkpoints in real time. Keep it short: Focus on one or two benefits to avoid overwhelming them. User Journey  Journey SOK 1. Create an account 2. Choose your region (South Africa) Go to deals. 3. Scan the QR Code or Give the order taker your M - Code 4. Get rewarded after payment. Campaigns FRESH STRAT: VISUAL EXPRESSION 13 14 Leaderboard 15 LEADER BAORD: NUMBER OF DOWNLOAD AND REGISTRATIONS 16