MyM Activations Campaign Overview

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Questions and Answers

What is the primary business goal of the MyM Activations campaign?

The primary business goal is to increase the number of Gift Cards redeemed per restaurant each day, aiming for a target of 130 GCs per restaurant per day.

What is the specific timeframe for the MyM Activations campaign?

The campaign runs from January 24th, 2025 to February 28th, 2025.

What are the key objectives of the MyM Activations campaign in relation to the McDonald's App?

The objectives are to re-ignite customer app usage, drive app registrations, and encourage frequent app usage during the activation period. The campaign intends to amplify, not simply re-ignite, the 'Fresh Start' campaign.

Describe the role of the 'MyM Activations & Fresh Start campaign squad' in the overall campaign plan.

The 'squad' is comprised of promoters who will engage customers, promote the benefits of the McDonald’s App, and enhance the 'Fresh Start' campaign by providing information on daily rewards, ultimately drawing them to the store to redeem offers. Signup and view all the answers

Explain the key communication pillars of the MyM Activations campaign.

The key pillars focus on engaging customers, enticing them to the store to redeem offers, and ultimately promoting the benefits of using the McDonald’s App. Signup and view all the answers

What is the suggested approach for promoters to engage customers who already possess the McDonald’s App?

Promoters should focus on enticing customers with rewards and highlighting the tangible benefits of being a member of the loyalty program. Signup and view all the answers

What specific materials will the promoters be handing out during the activations?

Promoters will be distributing trifolds, which likely contain information about the 'Fresh Start' campaign and app benefits, along with other relevant materials. Signup and view all the answers

What is the intended outcome of the 'Track daily App redemption and registrations' step mentioned in the 'The Plan' section?

This step aims to monitor and measure the effectiveness of the campaign by tracking how many customers are redeeming offers and registering for the McDonald's App on a daily basis. Signup and view all the answers

What rewards can you earn through the McDonald's App Rewards Program?

You can earn free meals, merch, and exclusive offers. Signup and view all the answers

What special promotion is being offered in February for app users?

28 Days of Appiness, featuring rewards and discounted deals. Signup and view all the answers

What prize can app users win if they use the app consistently for 28 days?

A mid-month R25k cash prize. Signup and view all the answers

How can app users check their points or start earning again?

By opening the app and checking the rewards section. Signup and view all the answers

What happens when you download the McDonald's App?

You receive an instant welcome offer and start earning points with every order. Signup and view all the answers

What are the chances of winning the grand prize for app users?

Users stand a chance to be one of 10 winners of the R100k grand prize. Signup and view all the answers

What should a customer do during their next order regarding the app?

They should scan their rewards stash to earn points. Signup and view all the answers

What is the 'turbo charge' target for GCs per restaurant per day?

200 Signup and view all the answers

What is the primary focus of the promoters when interacting with customers who do not have the app?

Getting them to download and register on the app. Signup and view all the answers

Besides app downloads, what other action should promoters encourage from both new and existing app users?

To redeem the 'Fresh Start' campaign rewards. Signup and view all the answers

According to the document, what specific daily rewards are featured in February?

Fresh Start daily rewards. Signup and view all the answers

What should promoters be tracking while interacting with customers during the promotion?

Daily app redemption and registrations. Signup and view all the answers

What is the main purpose behind the 'in-store activations'?

To create excitement about the McDonald's App, drive app registrations, and app redemption of the Fresh Start campaign. Signup and view all the answers

What two key actions should be encouraged under the "Engage + Get" communication pillar?

Engage customers, get them to the store to redeem. Signup and view all the answers

What is the primary enticement promoters should use with customers

Rewards and what loyalty points can get you. Signup and view all the answers

Besides food, what other types of rewards can customers obtain through the McDonald's app?

Customers can earn merch and exclusive offers, besides food. Signup and view all the answers

What is the primary call to action for promoters when engaging customers who have the app but don't use it?

The primary call to action is to encourage customers to start using the app again to earn points. Signup and view all the answers

According to the promoter, how long does it take to download the app?

It takes less than a minute to download the app, according to the promoter. Signup and view all the answers

What specific information should a promoter share with a customer who expresses that they had no idea about the app's benefits?

The promoter should show them how to check their points or start earning again. Signup and view all the answers

What phrase does the promoter use to emphasize the exclusivity and benefits of the McDonald's app to new users?

The promoter refers to the app as a 'VIP pass to McDonald's in your pocket'. Signup and view all the answers

What is the secondary approach, besides offering rewards, used to entice customers to download or use the app?

Besides the rewards, the promoters focus on instant gratification and welcoming offer to entice customers. Signup and view all the answers

What does the promoter suggest customers do next time they order?

The promoter suggests customers scan their rewards stash next time they order. Signup and view all the answers

Flashcards

Business Objective

Aim to achieve 130 GCs per restaurant per day, targeting 200 GCs.

Re-Ignite Customer App Usage

Encourage usage, registration, and frequent interaction with the app during the activation period.