03_Handout_2.pdf

SH1904 TYPES OF MEDIA Media is the channel and means of communication and transfer of information. However, not all media can and s...

SH1904 TYPES OF MEDIA Media is the channel and means of communication and transfer of information. However, not all media can and should be used for the same purposes and in context. Which is why there are different types of media present. Media can be categorized into two (2) major ways: how it transfers information and where the information is from or will be transferred. MEDIA TYPES ACCORDING TO MEANS OF audience that travels or goes outside; TRANSFER information is brief, catchy, and highly descriptive of the product. This category classifies media based on how it Involves creative design and placement to presents information. It is important to understand attract audiences. It is a passive media as media in this category to determine which media is compared to the other media types. best used in certain scenarios, with different types of information, and to reach specific audiences. A very effective way to reach a large and diverse audience. By strategic placement, this media can reach desired audiences while also 1. Print Media gaining new ones. This is why most brand A type of media that involves the use of a companies and products advertise themselves physical media (usually paper) and is using billboards. distributed by a publishing company. May not immediately grasp the information Publishing companies are divided into two being presented since the concept relies on (2) sectors: the reporters (content writers) and audiences being outdoors and most likely editors (reviewers). moving. In addition, the production and Takes time to produce and distribute due to placement of this type of media are very the long process between reporters and costly, which is why strategy is a crucial editors component when making use of this medium. Very effective in establishing believability Examples: billboards, road signs, posters, and credibility due to the production process. and mobile billboards Consumers will rely on the information being presented as facts and accurate sources. 3. Broadcast Media Perfect for local audiences and engages the The most effective type of media that users as it involves physical interaction; transmits information immediately to its because of its low production cost, this audience medium can be easily mass-produced to reach larger audiences. A practical and convenient way to reach very large audiences in real-time and is most often Has a smaller audience as compared to the used for news reports, unlike print media other media types, especially with the rise of which takes time for information to be digital media; because of its low-cost transferred production the quality of the printed material is also limited. Perfect for information that needs to reach very large audiences and in different Examples: newspapers, magazines, platforms. However, it is prone to multiple pamphlets, books, and flyers disadvantages albeit flexible and effective Requires a high cost to produce; although this 2. Outdoor Media is easily countered by the high turnover for exposure and audience engagement, the A type of media that is specific to out-of- competition among companies is prevalent home advertising, which takes many forms. due to the saturated medium. The main goal of this media is to reach a large 03 Handout 2 *Property of STI  [email protected] Page 1 of 3  SH1904 Examples: radio, television, speaker, and telephone 4. Digital Media A type of media that makes use of one of the most innovative and effective technologies— the Internet. Also referred to as “new media,” this media uses the Internet to not only transfer information immediately, but also actively engages the users or audience Makes use of the other forms of media in an event called media convergence. Has such an intimate and significant influence on information, culture, and society as a whole that it evolves faster than the other media types. It handles different types of information, such as personal, factual, cultural, etc., and transfers information immediately while covering the largest audience Can be divided into three (3) main categories: blogs and articles, social media, and interactive media. Although these three (3) categories fall under digital media and share similar characteristics, they possess unique traits and benefits that differentiate themselves. Examples: blogs, online news, social media, virtual reality, video games, Web pages, applications, and databases 03 Handout 2 *Property of STI  [email protected] Page 2 of 3  SH1904 MEDIA TYPE PROS (ADVANTAGES) CONS (DISADVANTAGES) Low production costs Oversaturated market Information undergoes heavy Limited audience due to the rise of Print screening more engaging media Appeals to target audience Smaller market as compared to other effectively media Large and diverse audience High initial costs Can target and convert new Poor location has a significant Outdoor audiences impact High impact if location and design Only short messages can be placed are good Immediate delivery of information Heavy competition for audience Diverse format and availability attention and retention Broadcast Appeal to large audiences High cost for production Convenient Message does not last Immediate delivery of information Not secure for users or information High user engagement and Information needs to be checked for interactivity credibility and validity Digital Highly customizable and can be Transfer of information whether personalized for audience good, bad, accurate, or inaccurate is Rapidly evolving done fast Convenient and efficient REFERENCES: Ayres, C. (2016, August 18). 6 advantages and disadvantages of billboard advertising [Web log post]. Retrieved from https://connectusfund.org/6-advantages-and-disadvantages-of-billboard-advertising Del Amo, V. (2017, January 13). Types of media in the digital era. Retrieved from Marbella International University Centre: https://www.miuc.org/types-of-media/ Revano, T. F. (2016). Media and information literacy for senior high school. Manila: Mindshapers Co., Inc. Southeastern University Online Learning (2016, February 20). 5 types of new media. Retrieved from https://online.seu.edu/articles/5-types-of-new-media/ 03 Handout 2 *Property of STI  [email protected] Page 3 of 3