Media Analysis PDF

‭Media‬‭Analysis:‬ ‭What‬‭is‬‭Media‬‭Analysis?‬ ‭Media‬‭analysis‬‭simply‬‭means‬‭the‬‭art‬‭of‬‭examining‬‭and‬ ‭evaluating‬‭multiple‬‭types‬‭of‬‭media‬‭to‬‭identify‬‭what‬‭would‬‭be‬‭the‬‭best‬ ‭for‬‭promoting‬‭your‬‭product‬‭or‬‭service.‬‭In‬‭doing‬‭this,‬‭you‬‭would‬‭also‬ ‭be‬‭considering...

‭Media‬‭Analysis:‬ ‭What‬‭is‬‭Media‬‭Analysis?‬ ‭Media‬‭analysis‬‭simply‬‭means‬‭the‬‭art‬‭of‬‭examining‬‭and‬ ‭evaluating‬‭multiple‬‭types‬‭of‬‭media‬‭to‬‭identify‬‭what‬‭would‬‭be‬‭the‬‭best‬ ‭for‬‭promoting‬‭your‬‭product‬‭or‬‭service.‬‭In‬‭doing‬‭this,‬‭you‬‭would‬‭also‬ ‭be‬‭considering‬‭how‬‭to‬‭package‬‭your‬‭message‬‭depending‬‭on‬‭the‬ ‭type‬‭of‬‭media‬‭that‬‭you‬‭have‬‭selected.‬‭More‬‭importantly,‬‭you‬‭would‬ ‭also‬‭need‬‭to‬‭evaluate‬‭how‬‭your‬‭audience‬‭would‬‭receive‬‭or‬‭respond‬ ‭to‬‭the‬‭message‬‭based‬‭on‬‭your‬‭preferred‬‭type‬‭of‬‭media.‬ ‭In‬‭this‬‭regard,‬‭media‬‭refers‬‭to‬‭the‬‭following:‬ ‭1.‬ ‭Newspapers‬ ‭2.‬ ‭Magazines‬ ‭3.‬ ‭Radio‬ ‭4.‬ ‭Television‬ ‭5.‬ ‭Internet‬ ‭6.‬ ‭Press‬‭agencies‬ ‭7.‬ ‭News‬‭reporting‬‭agencies‬ ‭The‬‭Three‬‭Elements‬‭of‬‭Persuasion:‬  ‭‬ L ‭ ogos‬‭(appeals‬‭to‬‭logic):‬‭focus‬‭on‬‭using‬‭facts,‬‭data,‬‭and‬‭logical‬ ‭reasoning‬‭to‬‭build‬‭a‬‭convincing‬‭argument,‬‭appealing‬‭to‬‭the‬‭audience's‬ ‭rational‬‭side.‬ ‭‬ E ‭ thos‬‭(appeal‬‭to‬‭credibility):‬‭refers‬‭to‬‭the‬‭speaker's‬‭character‬‭and‬ ‭expertise,‬‭making‬ ‭the‬‭audience‬‭trust‬‭their‬‭opinion‬‭based‬‭on‬‭their‬ ‭reputation‬‭or‬‭background.‬ ‭‬ P ‭ athos‬‭(appeal)‬‭to‬‭emotion:‬‭Invades‬‭appealing‬‭to‬‭the‬‭audience's‬ ‭emotions,‬‭using‬‭language‬‭or‬‭stories‬‭that‬‭evoke‬‭feelings‬‭like‬‭sympathy,‬ ‭fear,‬‭or‬‭joy‬‭to‬‭influence‬‭their‬‭perspective.‬ ‭Q:‬ ‭ hen‬‭watching‬‭an‬‭advertisement‬‭how‬‭does‬‭the‬‭author‬‭influence,‬ W ‭impact,‬‭and‬‭persuade‬‭the‬‭public?‬ ‭A:‬ ‭ uthors‬‭of‬‭advertisements,‬‭also‬‭known‬‭as‬‭advertisers‬‭or‬‭copywriters,‬‭use‬ A ‭various‬‭techniques‬‭to‬‭influence,‬‭impact,‬‭and‬‭persuade‬‭the‬‭public.‬‭Here‬‭are‬‭some‬‭ways‬ ‭they‬‭achieve‬‭this:‬ ‭Influence:‬ ‭1.‬ E ‭ motional‬‭Connection‬‭:‬‭Advertisers‬‭create‬‭an‬‭emotional‬‭connection‬‭with‬‭the‬ ‭audience‬‭by‬‭using‬‭storytelling,‬‭vivid‬‭imagery,‬‭or‬‭music‬‭to‬‭evoke‬‭feelings‬‭such‬ ‭as‬‭happiness,‬‭nostalgia,‬‭or‬‭excitement.‬ ‭2.‬ S ‭ ocial‬‭Proof‬‭:‬‭They‬‭highlight‬‭customer‬‭testimonials,‬‭reviews,‬‭or‬‭ratings‬‭to‬ ‭demonstrate‬‭social‬‭proof‬‭and‬‭build‬‭trust‬‭with‬‭potential‬‭customers.‬  ‭3.‬ A ‭ uthority‬‭and‬‭Expertise‬‭:‬‭Advertisers‬‭establish‬‭their‬‭brand‬‭as‬‭an‬‭authority‬‭in‬ ‭the‬‭industry‬‭by‬‭showcasing‬‭their‬‭expertise,‬‭credentials,‬‭or‬‭partnerships‬‭with‬ ‭influential‬‭organizations.‬ ‭4.‬ S ‭ carcity‬‭and‬‭Urgency‬‭:‬‭They‬‭create‬‭a‬‭sense‬‭of‬‭scarcity‬‭or‬‭urgency‬‭by‬‭offering‬ ‭limited-time‬‭promotions,‬‭discounts,‬‭or‬‭exclusive‬‭deals‬‭to‬‭encourage‬‭people‬‭to‬ ‭take‬‭action.‬ ‭Impact:‬ ‭1.‬ A ‭ ttention-Grabbing‬‭Visuals‬‭:‬‭Advertisers‬‭use‬‭eye-catching‬‭visuals,‬‭such‬‭as‬ ‭bright‬‭colors,‬‭bold‬‭typography,‬‭or‬‭striking‬‭images,‬‭to‬‭grab‬‭the‬‭audience's‬ ‭attention.‬ ‭2.‬ M ‭ emorable‬‭Slogans‬‭and‬‭Jingles‬‭:‬‭They‬‭create‬‭catchy‬‭slogans,‬‭jingles,‬‭or‬ ‭taglines‬‭that‬‭stick‬‭in‬‭people's‬‭minds‬‭and‬‭become‬‭associated‬‭with‬‭the‬‭brand.‬ ‭3.‬ I‭ nteractive‬‭Experiences‬‭:‬‭Advertisers‬‭design‬‭interactive‬‭experiences,‬‭such‬‭as‬ ‭quizzes,‬‭games,‬‭or‬‭contests,‬‭to‬‭engage‬‭the‬‭audience‬‭and‬‭encourage‬ ‭participation.‬ ‭4.‬ U ‭ ser-Generated‬‭Content‬‭:‬‭They‬‭encourage‬‭customers‬‭to‬‭share‬‭their‬‭own‬ ‭experiences,‬‭photos,‬‭or‬‭videos‬‭featuring‬‭the‬‭brand,‬‭which‬‭can‬‭create‬‭a‬‭sense‬‭of‬ ‭community‬‭and‬‭social‬‭validation.‬ ‭Persuasion:‬ ‭1.‬ C ‭ lear‬‭Benefits‬‭:‬‭Advertisers‬‭clearly‬‭communicate‬‭the‬‭benefits‬‭of‬‭their‬‭product‬ ‭or‬‭service,‬‭highlighting‬‭how‬‭it‬‭can‬‭solve‬‭a‬‭problem,‬‭improve‬‭a‬‭customer's‬‭life,‬ ‭or‬‭meet‬‭their‬‭needs.‬ ‭2.‬ S ‭ ocial‬‭Identity‬‭:‬‭They‬‭appeal‬‭to‬‭people's‬‭social‬‭identity‬‭by‬‭associating‬‭their‬ ‭brand‬‭with‬‭values,‬‭lifestyles,‬‭or‬‭personalities‬‭that‬‭resonate‬‭with‬‭the‬‭target‬ ‭audience.‬ ‭3.‬ R ‭ ational‬‭Appeals‬‭:‬‭Advertisers‬‭use‬‭logical‬‭arguments,‬‭such‬‭as‬‭data,‬‭statistics,‬ ‭or‬‭expert‬‭endorsements,‬‭to‬‭persuade‬‭people‬‭that‬‭their‬‭product‬‭or‬‭service‬‭is‬‭the‬ ‭best‬‭choice.‬  ‭4.‬ C ‭ all-to-Action‬‭:‬‭They‬‭include‬‭a‬‭clear‬‭call-to-action‬‭(CTA)‬‭in‬‭their‬ ‭advertisement,‬‭such‬‭as‬‭"Sign‬‭up‬‭now"‬‭or‬‭"Buy‬‭today,"‬‭to‬‭encourage‬‭people‬‭to‬ ‭take‬‭a‬‭specific‬‭action.‬ ‭Psychological‬‭Tactics:‬ ‭1.‬ * ‭ *‬‭Anchoring**:‬‭Advertisers‬‭use‬‭anchoring‬‭techniques,‬‭such‬‭as‬‭highlighting‬‭a‬ ‭higher‬‭"regular"‬‭price‬‭to‬‭make‬‭a‬‭discounted‬‭price‬‭seem‬‭more‬‭attractive.‬ ‭2.‬ R ‭ eciprocity‬‭:‬‭They‬‭offer‬‭free‬‭trials,‬‭samples,‬‭or‬‭gifts‬‭to‬‭create‬‭a‬‭sense‬‭of‬ ‭obligation‬‭and‬‭encourage‬‭people‬‭to‬‭reciprocate‬‭by‬‭making‬‭a‬‭purchase.‬ ‭3.‬ L ‭ iking‬‭and‬‭Familiarity‬‭:‬‭Advertisers‬‭use‬‭likable‬‭characters,‬‭familiar‬‭music,‬‭or‬ ‭nostalgic‬‭references‬‭to‬‭create‬‭a‬‭positive‬‭association‬‭with‬‭their‬‭brand.‬ ‭4.‬ F ‭ oot-in-the-Door‬‭Technique‬‭:‬‭They‬‭ask‬‭people‬‭to‬‭commit‬‭to‬‭a‬‭small,‬‭initial‬ ‭action,‬‭such‬‭as‬‭signing‬‭up‬‭for‬‭a‬‭newsletter,‬‭to‬‭increase‬‭the‬‭likelihood‬‭of‬‭larger‬ ‭commitments‬‭later‬‭on.‬ ‭ y‬‭using‬‭these‬‭techniques,‬‭authors‬‭of‬‭advertisements‬‭can‬‭effectively‬‭influence,‬ B ‭impact,‬‭and‬‭persuade‬‭the‬‭public‬‭to‬‭take‬‭notice‬‭of‬‭their‬‭brand,‬‭product,‬‭or‬‭service,‬‭and‬ ‭ultimately‬‭drive‬‭sales,‬‭engagement,‬‭and‬‭customer‬‭loyalty.‬