Which aspect of self-image congruity (SIC) is specifically referred to in the study? A) Social self-image B) Actual self-image C) Ideal self-image D) Imaginary self-image
Understand the Problem
The question is asking about a specific aspect of self-image congruity (SIC) that is mentioned in a study. It lists four options related to different types of self-image and is looking for the correct one that the study refers to.
Answer
Ideal self-image.
The aspect of self-image congruity (SIC) specifically referred to in the study is the 'ideal self-image'.
Answer for screen readers
The aspect of self-image congruity (SIC) specifically referred to in the study is the 'ideal self-image'.
More Information
Ideal self-image congruity refers to how closely an individual's perception of a brand or product matches their ideal version of themselves. It’s often used in marketing to tailor products and brands to the aspirations of the target demographic.
Tips
A common mistake is confusing 'ideal' with 'actual' self-image; the two are different in that the 'actual' self-image pertains to how one currently perceives themselves, whereas the 'ideal' self-image relates to how they wish to be perceived.
Sources
- (PDF) The role of ideal self-congruence and brand attachment in ... - pure.coventry.ac.uk
- (PDF) Examining the impact of self-image congruence on brand ... - researchgate.net
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