When a business presents an item to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of its features, price, competitors, or... When a business presents an item to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of its features, price, competitors, or benefits?

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Understand the Problem

The question is asking about various aspects of marketing research, sample design, goal phrasing, and business considerations. It seeks to evaluate understanding of marketing concepts and methodologies.

Answer

Benefits

The final answer is benefits.

Answer for screen readers

The final answer is benefits.

More Information

Emphasizing economic value typically means highlighting the benefits a product offers to customers in terms of cost-effectiveness or overall value compared to alternatives.

Tips

A common mistake is confusing benefits with features; features are the characteristics of a product, while benefits are the value or advantage those features provide.

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