What is the difference between vision and mission?

Understand the Problem

The question is asking about the distinction between a vision statement and a mission statement, which are key components of an organization's strategic planning. A vision statement describes what an organization aspires to achieve in the future, while a mission statement outlines its core purpose and the way it intends to achieve that vision.

Answer

The mission statement focuses on the present; the vision statement focuses on the future.

The mission statement focuses on what a company is doing in the present, while the vision statement describes what the company hopes to achieve in the future.

Answer for screen readers

The mission statement focuses on what a company is doing in the present, while the vision statement describes what the company hopes to achieve in the future.

More Information

A mission statement outlines the current actions, purpose, and strategy of the company. In contrast, a vision statement encapsulates the aspirations and desired future position of the company.

Tips

A common mistake is to mix present actions with future aspirations, blurring the line between mission and vision. Remember that mission is 'now' and vision is 'later'.

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